Yesterday European low cost carrier Easyjet celebrated their 20 year anniversary. That’s 20 years of industry leading fee innovation. As part of that, they introduced a special livery to commemorate the milestone.
Continue reading: Easyjet Unveils The Most Ridiculous Uniforms. Ever.
Share your questions, experiences, and thoughts below.
I read in a French article this morning, that this was just a "test" and for fun... I also find it funny. Like I find funny some cheap 80s video clips.
Uniforms are a huge contributor to the brand.
* Southwest's in the early day communicated fun, fun, fun.
* Emirates's are a brand icon, and communicate professionalism and sophistication
* Alitalia's perfect tailoring communicates the sophistication that carries on through the Poltrona Frau interior and amazing food.
* Singapore and Cathay communicate Asian hospitality and impeccable professionalism.
* Delta, United and American's amorphous low-grade polyester shapeless messes communicate that the airline simply doesn't care about service.
And so on.
EasyJet's new ones ... well, they do communicate that they're different.
"Delta, United and American’s amorphous low-grade polyester shapeless messes communicate that the airline simply doesn’t care about service." Stop criticizing these airlines - you are going to miss them one day after AirBerlin, Norwegian, Asian and MidEastern carriers come in and shred them to pieces.
@Anonymous: Your post was perfect!!! Even more the comment about US airlines. For them, the cheaper the better. It is amazing how they have zero sophistication. Too bad!!!!
As usual, you've not bothered to give all of the facts.
'Whether they're adopted across the fleet remains to be seen.'
And don't knock easyJet. They're very good at what they do, and there is little difference between them and any European or US legacy carrier in Y.
Nice article Ben.
Only feedback is that the "e" in easyJet is lowercase.
Regards,
Santisco is correct and, not only that, but Anonymous wins my Best Post of the Day prize. The polyester comment is priceless.
Judging by the state of most the passengers who fly from the UK to places like Ibiza, this will fit in quite well. Especially the bit about reminding the passengers where they are going!
..too easy to write something online without doing the proper researches.
It was indeed a funny and not real surprise for the medias.. Just to show how flight n ground crew could look like in 20 years from now....
If you had a better look on other websites, you would now the the actual new cabin crew uniform has been launched later that evening.
you can say whatever you want about easyJet, but not that they are very good with advertising and they are indeed professional. As much as the people who work for.
Holy crap, I need one of those engineer uniforms and whatever software you use to program them.
Imagine how cool that would be...
EasyJet could probably make a profit selling those.