China Airlines has released a new advertisement in the past few weeks that’s getting a lot of attention, and for good reason.
Continue reading: China Airlines’ Brilliantly Unconventional New Ad
Share your questions, experiences, and thoughts below.
Haha, loved the police pulling over girl who brought back plastic surgery from Seoul~
LOL! What a great Ad. I loved it and lol at the return from Seoul plastic surgery scene. That is hilarious!
@IVO mate get over yourself... they also do not fly to Gold Coast but BNE it's a 1h car ride. CI flies to HKG that's close enough ...
"Let's see what travel will bring you"
So, that's, um, pregnancy.......
This male is conflicted.
A nice take on more conventional, marketting formated ads.
Is it me or the roles given to the women in these ads is less valorised (buying clothes, worried about their weight and looks, having unprotected sex,...) than that of the men?
Great to see this Taiwanese carrier is not following the main stream Asian airlines ad norm (pretty FA, and portrait travel as a privilege). This is one of my favorite airlines TV ad, and my favorite printed ad goes to Cathay Pacific although I couldn't spot it in Hong Kong when I was there last month
If anyone knows where I can buy this shirt, please let me know!
https://youtu.be/4sZfWBpQ-zE?t=90
I WANT THAT SHIRT.
@Paul Roberts
It is my deepest sorrow that your people are so educated to be passionate and indulged into ONS.
I can now totally understand how you are coming from into world.
Sorry, not on the bandwagon here. The scene of the young lady concerned about her pregnancy made me sad and concerned too, I don't see why that was included. Agree on the negative slant of the women's experiences. I was left with a general feeling that bad things can happen after travel so maybe I want to think twice about travel?
I laughed out loud at the Seoul plastic surgery one. Great ad and thanks for highlighting and kudos for China Airlines for trying something different and pushing the boat out.
Can you imagine the outrage if a western airline ran an ad which featured an Asian destination which implied an association with unwanted pregnancy?!
As a westerner who lives in Asia, you must look upon the female scenes with an Asian perspective, who view feminism in a different light to the West. Making jokes about spending, weight gain and plastic surgery is par for the course, and would generally be not be offensive to their target market.
I do agree the pregnancy one is a bit odd though. I know they are trying to be funny but, probably better to suggest she came back from the Gold Coast with a bad hangover. That's what I always come back with anyway...
Beautiful and moving for those of us that travel for pleasure and discovery, not business.
Lucky, didn't you mean Air China? (just kidding)
Really cool/cute commercial, and thanks for sharing
*Air China and China Airlines -confusing the public and the international community since 1988* LOL