Carlson Rezidor Hotel Group Is Rebranding As Radisson Hotel Group

I still want to see stats on redemption activity before and after the summer when US Bank eliminated the last night free and they jacked up many of the redemption rates. I bet things fell off a cliff.

Adding 'by Radisson' is good idea, but seeing their brands laid out like this shows me a different issue.
They will have Radisson Collection, Radisson Blu, Radisson and Radisson Red.

I think this is a mistake as I assume they are trying to copy Marriott, Hilton etc with creating new sub-brands, but to the normal person they just all seem to be Radisson's.

The 5-year plan was presented on the 17th of January. It's very detailed, and lots of details were laid out.

As for the name of the new loyalty program - "new Loyalty Program – Radisson Rewards"

If you want to learn more - review their presentation material by visiting their website.

What a horrible idea. Why rename your company to the name of your failed brand? Radisson has huge reputational issues in the United States. May as well rename your company "garbage." Burn it down. Start afresh.

Actually, I've always felt that way with SPG. And yeah, there's no cohesion across brand ID such that people know what's a Carlson brand or not.

I don't know if stvr is right or not -- Radisson Blu has some objectively nice properties, particularly in Europe. But as lucky points out, it's a lackluster brand in the US.

It's a very stingy brand regardless of the name with no real benefits or footprint to qualify for any beneies. Still sitting on 278K points with worthless Gold "status" and nowhere to burn them in the foreseeable future!

I stayed at the Park Inn by Radisson New Delhi Lajpat Nagar recently and Gold status with 400,000 points served little if any purpose. The hotel turned off the air conditioning stating the weather was cold (cold for New Delhi, yes) and the hot water ceased after the morning shower. The issues are well beyond a name change.

My beef is actually with the Club Carlson credit card. Why the f do they have foreign transaction fees on this card when the good hotels (the one I visit) are outside the US????????? *long slow eyeroll*

I love the idea of seeing this formerly prominent brand back in action. I stayed in plenty of Radisson properties back in the day, but they’re all long gone (most became reflagged as competing brands). As I hadn’t seen any in my part of the country in years, I presumed Carlson had been acquired and the former brands put to rest. Then I got back into travel and was surprised to discover that the company still exists and that there are actually still a few remaining Radissons in the US (and obviously more elsewhere). We definitely need more competition in the hotel industry, so hopefully the new Radisson brand will help raise standards.

@stvr

My thoughts exactly.

@stvr: "Why rename your company to the name of your failed brand?"
Because Radisson isn't failed brand and US is not the whole world. Their biggest and most important market is EMEA (well, EME part of it :)) where people link Radisson to Radisson Blu hotels, which tend to be pretty good. It would be much more weird if they did not use the brand that has very good reputation in their main market.

There aren't been "pure" Radissons in Europe, only Radisson Blu and Radisson RED, although they plan to introduce Radisson to Europe this year (according to the 5-year plan).