Lufthansa Group subsidiary Brussels Airlines has announced plans to very nicely upgrade its business class soft product on long haul flights…
Continue reading: Brussels Airlines Upgrades Business Class Dining & Service
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They still don't have WIFI on their long-haul aircraft. That's why I avoid them.
The whole group should be getting Allegris or other aisle access seats.
To this day I still don't understand the group.
The same seats in 777 but
OS 1-2-1/2-2-2 while LX is 1-2-2.
I just flew them to Kigali a few weeks ago. The menu in business was... weird. Guinea fowl, turbot, or some ghastly veg as a main. Service was ok but not warm. The best part was the big box of chocolates they give you at the end.
Ooh goody. Lopsided dishes. Because that’ll fix the substandard hard and soft product issues with the red headed stepchild of the Lufthansa group.
The current SN network is very decent, they have convenient connections both within Europe and between Europe and Africa. There's no reason for them to invest in low-yield N. American routes trying to catch the odd American who needs to travel to Entebbe or whatever.
If they're investing in the product, they really do need to do something about their short haul business class catering which is very underwhelming.
LX is 1-2-2/2-2-1, the same density: https://www.swiss.com/ch/en/discover/fleet/boeing
It’s not the most cutting edge product, but I really enjoy Brussels Airlines. It feels like a quirky boutique offshoot that has its own unique charm. I enjoy the food and service more than other transatlantic business classes. I’m glad to see Lufthansa investing in its future rather than devouring and eliminating the brand.
That's not necessarily a bad thing though.
On the other end of the spectrum, nobody ever forgets that BA are around - there's always an IT meltdown, a baggage handler strike, a speck of snow falling on LHR, some serious cutback in the meal service and generally something to frustrate the customers of the airline and amuse those who don't fly with them