Air India has plans to rebrand its loyalty program, and I quite like the name change…
Continue reading: Air India Rebranding Loyalty Program As Maharaja Club
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Two comments :
1) The name sounds like an adult entertainment venue. In fact a google search throws up a few NSFW links with that name.
2) Air India already had a Maharaja Club back in the 1990s as an invitation-only corporate leaders thingy (before they had a loyalty program!).
Their airport lounges are already called maharaja. And they are not spectacular. I would prefer to hang out in a Hudson news instead of those lounges
Do you think Air India will ever become a transfer partner for a major credit card in the US?
Why is that? It's just a name referring to royalty, really, as mahaj means 'great' and 'raj' comes from ruler (often via the form of 'king'). 'magnus' and 'rex' in Latin form. In other words: airline nobility or royalty, the highly regarded chosen ones that get special treatment. A fitting name for the DYKWIA-community.
Now if we're looking at 'kings', we can see that many kings in the world actually were females. King Anna, queen of Poland, Beatrix and her mother Juliana and again her mother Wilhelmina in The Netherlands were technically king by title while going on the 'queen' title in daily life. There are plenty more examples where the constitutional vacancy 'king' is carried by any suitable heir to a throne, male or female (or anything else). Especially in a modern world, lots of titles have been equalized as to eradicate any difference between males and females and make them more neutral, also because of the rise of the social construct of having several more genders around and being inclusive to those. 'King' can just be one of them, as emancipation works in every direction: the goal should be equality for all, not suppression of males.
It's not sexist until you make it so by being a drama queen about it. Drama queen? No drama king? That's sexist!
ps. Has it ever occurred to you that every thought you have is discriminating, sexist and suppressive in some way? That's first of all because the language you think in is gendered. The hypothesis of Sapir and Whorf actually points out the overlaying issue here: our worldview and thoughts are limited and shaped by the language we think in. Great food for thought, isn't it?
Good for the 'new' Air India that they actually are renewing their ffp as well. It would be even better to see what the conditions of the new club will be like, what the conditions and thresholds for levels and so will be. Is the new name just a result of the refurbishing of the old program or will there be several more substantial changes now that Vistara gets integrated? It's India, it's Air India, so anything can be expected, except the expected. It'd be fun to follow developments here.
Potential travellers intend to migrate from.vistara to indigo as they feel AI WILL NOT MATCH SERVICE STANDARD.to retain such segment of travellers AI to plan comfortably lounge facilities, on board service and promotional communications to reach each and everyone. On line postal service and app to be more simple and easy to excess for non computer savy also
Almost 50%travellers are senior citizens some good bees to offer them will be a plus point tocompetite in today AVIATION bussiness. I am.confident Maharaja willful tata dream.