Air India is currently in the process of reinventing itself, which includes a rebranding. This has included everything from a new livery, to new employee uniforms, to a new safety video. As the latest development on this front, Air India has just unveiled a new brand track, which I kind of love…
Continue reading: Air India Brand Track: India Takes Flight
Share your questions, experiences, and thoughts below.
Hold music, boarding music, deboarding music, background music in ads, intro music to safety videos... Everywhere that United put "Rhapsody in Blue", AI will put this.
Love it. Frankly I like the upbeat energetic beat which exudes the energy and dynamism of the nation.
Great observations.
Ben - the emphasis on music as a means to communicate brand messaging is far bigger in Indian culture vs here in the West. It is a common vehicle even outside of product use instances. You’ll see that emphasis in tv ads too. Bollywood movies tend to have way more songs than Hollywood. Wouldn’t be surprised if the sole purpose is to rally the crowds behind the brand. Well done though, I agree.
Wow - absolutely love the track! Most airline themes are forgettable or not distinct enough to identify the airline associated with. If one were to hear this track on the aircraft, they would unmistakably be able to identify Air India. It has the melodrama and musical flair associated with the country and its festivities. Love the start, as if attending a worship, before increasing in energy.
I look at this like an overture at the start of a musical, it lays out the musical themes that will run throughout the rest of the coming performance.
I don’t think there’s any airline in the world that I’m rooting for more than Air India! They represent a beautiful nation, and have so much potential as a carrier. You can clearly see how proud people are of the carrier’s efforts to improve. Their new safety video was uploaded a WEEK ago and already has FIVE MILLION VIEWS. Which is very impressive for an airline safety video! I’m super excited to see where Air India is going.
Hopefully this becomes as synonymously associated with Air India as "Rhapsody..." is with United.
And as "Adiemus" should've become, for a certain southern USA carrier who foolishly dropped it.
Wow! … it reflects the soul of India - passionate, harmonious, warm with brotherhood … as if conveying “the world is my family”!
I think YOU are the only person on Earth that even thinks about airline music. I didn’t know there was such a thing. Please give us more airline music from different airlines. It’ll just be another thing that we can argue (which airline has the best music) on these pages! P.s. this is written very tongue in cheek!