WestJet does a good job with their viral marketing videos. Most notably, they typically have cool videos every year around Christmas and April Fools’ Day. This 2012 April Fools’ video about WestJet introducing child-free cabins gave me a good laugh, for example:
Continue reading: Adorable: WestJet’s 2019 Christmas Miracle Video
Share your questions, experiences, and thoughts below.
Perhaps I'm not convinced about the inherent goodness of man and all that stuff. Plays with the kids heads a bit much for me. Wasn't excited by this one.
Westjet offers something to families with kids who may barely be getting by themselves, (perhaps in debt from the trip, bag fees, seat fees, etc from the trip they were at the airport to take on the day of filming), THEN put them on the spot to give it back to charity? shameful.
The correct answer is accept the prize and say you will pay if forward through your own donations to charities that you hold equally valuable.
The big bad scrooge here is Westjet. They needed to congratulate each family for making the RIGHT choice for their situation, and say SURPRISE there is a now a second identical prize for the opposite choice.
On behalf of the CRA.
Everyone who passes on the gift should receive tax credits for their gifts. As WestJet has already given the gift to you it is you who donated the trips to charity not WestJet.
Therefore, WestJet cannot claim donation credits. While those receiving can claim tax deduction for their gifts that they passed on.
In the USA, IRS would have even taxed WestJet for giving you. (Hallelujah Canada)