In September 2019, the details of Caption by Hyatt were revealed, which was supposed to be Hyatt’s newest hotel brand. However, it has been over 2.5 years since that announcement, and not a single property has opened yet. That will be changing soon, so let’s recap what the brand is intended to be in general,…
Continue reading: Caption By Hyatt: New Select Service Lifestyle Brand
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People need to accept brands for what they are and not criticize them for what they are not. Spirit and Frontier clearly aren't full service airlines and they don't try to be. Brands like Moxy and the W get so much flack when they are clear with their intentions. Don't like the brand and what it represents? Book somewhere else. Courtyard and Hyatt Place have plenty of rooms available.
I get the concept of having a range of different brands to appeal to different market segments. But hotel chains do seem to take it to ridiculous extremes. Does the typical customer really understand the difference between each of the 20+ brands in the Hilton or Marriott portfolios?
Having read the marketing-buzzword-speak in the Hyatt press releases, I still have no idea what actually differentiates this brand from some of the others.
I believe Four Points are now the epitome of red headed stepchild who continues to wonder "what is it you say, you do here".
Even if the hotels aren’t good, at least it’s another brand to check off for the brand explorer FNCs.
Lucky, did you check the rate of the Hyatt Caption in Memphis?
It's way higher than a Hyatt Place, to a point where it's totally overpriced compared to what it claims to offer.
IMO a Hyatt Place would be much better considering the different price points.
“will bring people closer together, allowing them to work, eat or socialize in comfortable, flexible, communal spaces that encourage meaningful conversations and connections.”
Is this what we really want coming out of a pandemic?
It sounds a little like the Marriott brand Moxy. I both like Moxy and find it weird at the same time. I like that the hotel is a social hub and don't mind the small but well thought out rooms, but at the same time I find it weird to have to check in and traverse through a busy bar/restaurant.
Whatever it takes to keep investors happy and to justify their ridiculous franchise/management fees.
Coming up ...
A new budget lifestyle option brand which will bring people together in meaningful community experiences ...
"Crackhouse by Marriott"
Every brand needs a Moxy, I guess. These hotels are great, but you almost never get 50% of the room at 50% of the price. It always feels like you’re getting shortchanged.
"To be honest, I roll my eyes just about every time one of the major global hotel groups launches a new brand."
I actually believe that Hilton did quite a nice job with some new brands in the past few years such as Curio collection or LXR. They definitely do add value to the brand and are often nice properties to stay at.
I love Hyatt VP Heather Geissler's brand description: "The Caption by Hyatt brand will invite guests and locals alike to hang out, enjoy a cocktail and catch up with a friend, new or old, in a space that is intended for them.”
Way to go ~ just waiting for the 'Hookers welcome here' sign. Nothing like calling it as it is.
Appreciate your comment Ben about new brands being launched for investment value.
But really, do we - as travellers - need to sit and try and make sense of 30+ Marriott brands, or Hilton's or Hyatt's multiple offerings? It has become beyond 'time-wasting' and to me it simply devalues the parent corporation.
The logic of excess multiple brands simply says that you have so much diverse product available that you either don't know how to market each hotel OR that your standards are so diverse that they are not really standards at all.
I hate the open closet next to the bed in the rendering and hope they change it. The last thing I want to stare at when I'm falling asleep is an ironing board, empty hangers, and a coffee machine.
Guess what? After becoming a Globalist I actually miss all those brands of Marriott, with some variations for a change of pace.
Also, the fact Hyatt lacks a brand like Courtyard, Four Points or DoubleTree is still a considerable sized hole (Slightly worse than main line premium) And no, Hyatt Place doesn't cut.
Oh and I love cookies in DoubleTrees so much.
I cringe whenever I see something is being marketed as a "lifestyle" brand. What the heck does that mean?
From your description, it sounds like it is one step up from a hostel - small accommodations, little privacy. and lots of chances to mingle with strangers.
There is one key reason why Hotel companies have so many brands. Non-Compete agreements, so to speak. Every major brand signs a contract with a developer/owner, that there will be no other Marriott/Hilton/Hyatt within a certain radius. For example, the Marriott Marquis San Francisco, there can be no other Marriott within lets say 2.5 miles. But there can be a Courtyard/Autograph/Westin etc.
Seems like the concept is trying to compete with Moxy, which isn't a bad idea. Moxy's are quite comfortable feeling in my experience.
I think Hyatt Centric / Hyatt Place / Hyatt House in Asia (like those in Japan) are quite tastefully done.
Side-note: Noted that you mentioned that you missed the brands from Marriott like Courtyard and Four Points - but I think Doubletree is under Hilton?