Hilton has justannounced the details of their 18th hotel brand, called Tempo by Hilton. Hilton has been on a roll lately when it comes to introducing new brands that I struggle to differentiate, including Signia Hilton, Motto by Hilton, and more.
Continue reading: Tempo By Hilton: New Brand For “Modern Achievers”
Share your questions, experiences, and thoughts below.
Watched the video for about 10 seconds and became naseous. That said, go on Hilton with your bad self. Look forward to trying the brand out.
Ben, Thanks for providing a plausible reason for why the big chains seem to add new brands.
Mrs. Fredd has been a Hilton Diamond for many years now, and I just realized there are still a couple of names on the Hilton brand list that I couldn't even identify, let alone know what their branding supposedly represents.
https://hiltonhonors3.hilton.com/en/explore/brands/index.html
LMAO, the target market doesn't even exist, except in a boardroom somewhere in McLean, VA.
Ben, I share your grouchiness, honestly I am in the prime demographic that Hilton is targeting for this but I feel like they don’t get me at all haha. Nothing wrong with the already huge range or choice they already have!
I have a curated bedtime ritual. I take my clothes off and get in bed. What a load of marketing based piffle.
Rooms look fine, nice even, but I feel like I just had my full year's PR and marketing nonsense in just 1 press release. I'm having anxiety that I might not be enough of an achiever or have enough ambition to stay here!!
The Get Ready Zone ( oh please?!) is basically a wardrobe without a door!
Tacky!
While the renderings look nice, it really comes down to the quality of the buildout, the materials used, the solidness of the craftsmanship, etc.
The colors, etc. look good, but if the finishes are essentially drywall with lightweight, cheap chairs from IKEA, it feels cheap.
I hope they invest some $$$ into quality materials, carpentry, craftsmanship, etc. Otherwise it will just feel MEH.
What does "lifestyle" brand mean? I've seen that used to describe everything from $600+ per night Park Hyatts to <$100 per night Marriott properties near airports.
It is Hilton’s answer to AC Hotels for Marriott. In the same way AC is basically a dressed up Courtyard, Tempo will be a dressed up Hilton Garden Inn. Developers will snap Tempo up like hot cakes because the Hilton Garden Inn brand is built out in the majority of the core Urban markets. It will also become a desired brand for dual-branded projects.
I’m in all in favor of these “lifestyle” hotel brands because it works for the way I travel.
I want a nice, modern room but I’m not typically going to use any of the amenities that the hotel provides outside of the room.
I spent most of my travels when I can in Elements, Alofts and AC Hotels. It’s time for Hilton and Hyatt to get on this train more seriously
I like the idea of new brands, but no one is going to pick these out purposefully. It depends on price and location. If there's a DoubleTree/Hilton down the block that costs $30 less per night, I'm not going to try one of these.
I think Doubletree is my favoritie Hilton brand, but others have their own.
Looks great, looking forward to trying out the brand. It's pretty much an AC hotel but with Hilton.
I'm willing to try it. I liked what they did with Canopy but Tru left me feeling like they were trying to cheap out on every basic amenity they had. When I travel I tend to stay at the Doubletree. Used to love Hampton Inn but they have become hit and miss. Stayed at a great one near Chicago lately and an absolute pit out in Houston. The standard brand Hiltons have been consistently decent but Embassy Suites feels like an aging courtesan someone has tried to pretty up in the hopes someone will give it a spin.
I think it has more to do with management methods, than with real product differentiation. If you hire a team to design a new brand, (a) the team will have to deliver something, and, perhaps more importantly, (b) those who hired the team will have to approve the result, because otherwise it seems that they wasted resources on the wrong task or with the wrong people or both ...
These lifestyle brand always suck, usually no executive lounge or nice suites that you can be upgraded to. No thanks.
So it's a slightly nicer Tru?
And I could be called a millennial as well. But why in god's name do I want Bluetooth speakers in the bathroom mirror?
I am happy that when I was reading this smarmy BS, I had a barf bag handy.
Proud to be Generation X.
@heishen LOL! Hilton c-suite, please, please give it a rest already. I stay in Hiltons _a lot_ and all this brand management is making me sick and I want to get off the ride.
As for all the comments that this is Hilton's AC, it looks that way but, this has a definite "affordability" aspect in the written materials. This is like an AC had a fling with a Tru at the airport Hilton and this is the unoriginal love child.
Do potential developers really fall for this saccharin photoshop marketing?
Any news on the points earning at this brand? It seems to be all new Hilton brands only earn 5 HH points per $, rather than the standard 10 points per $.
I think it's funny that Courtyard by Marriott took off by storm when launched. One big differentiator?: that, compared to the Holiday Inns of the era, Courtyards had closed closets rather than just a clothes rack on a wall.
And here we are with now hanging our clothes on open racks again. Even at full-service properties!
I still adhere to the notion that my eyes are closed for the majority of time I'm in a hotel room. I would always go for a shower that drains, fast wifi, a toilet that flushes, and general cleanliness than "an uplifting dose of inspiration.”
I tell you, as a young, business only traveler, I love this concept (at least on paper). Reminds me a bit of that other brand (Marriott I think?) that is piloting in-room fitness areas. I hate closets; they just increase the chance of me forgetting a piece of clothing. I hate the free coffee at Hampton Inn, Garden Inn, Fairfield Inn; the Starbucks at Courtyard is nice, as are the breakfast items I've eaten there. I also like the small, circular tables at Courtyards that have individual TV's. I hate poor lighting in the bathroom, where I can barely see my stubble as I try to shave, so a bathroom with solid lighting is a plus. If these "Power Up/Down" experiences are actually useful, maybe a quick yoga stretching video for free (I'm super inflexible) then that would be a clear differentiator for me. And these lower tier brands, except for Courtyards, definitely have shit food. I'll gladly give up a standard free breakfast (yogurt, eggs, oatmeal, toast, that sort of stuff) for better, healthier food options even if I have to pay.
Can't wait to try one of these. I'm tired of the above mentioned brands, and can't stay at the more luxury brands for business travel unless someone more senior is travelling too and the team has to stay together.
Absolutely agreed with the second to last paragraph - all this comes across as some contrivance from out of touch marketing executives. I'm an educated, professional millennial and find Hampton Inns to be perfectly satisfactory. I question how much of a market there really is for all these new hipster "lifestyle" brands. (Honestly, why do I care if the hotels where I spend one or two nights at a time properly reflect my supposed "lifestyle"?)
As a 20 something road warrior, all I want is a big gym with a variety of equipment and weights. Don't know why any of the chains haven't picked up on this...
Am I the only one to think that associating your brand with Arianna Huffington, who might be considered too "polarizing" by some potential customers, is a very risky move?
@Jay - as someone who has worked a LOT with Elizabeth Blau and her chef/husband Kim Canteenwalla, you are going to be very disappointed by the food. Every one of their restaurants is a first test kitchen version of what a good restaurant would be. They get a good write up on Eater then go out of business in 2 years because actual diners go once and never go back. They're good for my business though since I have a bankruptcy creditors' practice and two of the three largest liquor distributors as clients.
Are any slated to have swimming pools? I did some research but couldn't find anything one way or another. A 1) well-maintained, well-staffed, energetic hotel, 2) in a good location, 3) with a swimming pool, is my dream business hotel. I don't really give a rat's ass about a free carb-laden, sugar-intensive, dairy-drenched breakfast. I can plan to pick up something edible in the neighborhood.
@ all those seeing similarities with AC: The history of AC is completely different. AC was founded as an independent Spanish hotel chain in the 1990s and acquired by Marriott only in 2011. Unfortunately, Marriott downgraded the product subsequently, e.g. they eliminated the free (well stocked!) minibar for all. On the other hand side, Bonvoy benefits remained really at a really austere level ...
What happened to the “bathroom door” on all these new brands?
Are Millennials afraid of closet doors?
Someone please help my understanding, thanks.
Help.
No desk? Millennials like to put their feet up on chairs, lounges, airports usually with shoes on.
Well working with a laptop on ones lap is actually not good for our sexual health. Imagine that. It’s really not good.
No desk!
Seems like a blatant cash grab just to appeal to developers who don't want yet another generic Hilton family property
I disslike that there is no individual toiletries. It doesn’t cost hotel much more but it makes a difference in the guest experience.
They could offer bonus points for those wishing to use the bulk toiletries. There is many guests who prefer to use the single use ones. I prefer to use them over any environmental reasons which are in place for cost cutting.
I'm 65 and I've done well in my industry. Is that too old to be a "modern achiever"?