Four Seasons Resort Planned For Porto Heli, Greece

The building architecture looks every bit as stunning a say, a 1960s Ramada Inn in Lubbock. I'm really at a loss to understand who would stay here over a place like Amanzoe. My criticism applies broadly to "luxury" office building mega resorts the world over. Some people are just terrible at spending money.

I'd guess price. Amanzoe is a lot.

Probably not by much. The high-season rates for a standard room at FS Astir Palace (which I find wildly overrated) are north of 2K per night.

Amanzoe is eye-wateringly expensive but extraordinary -- one of my favorite Amans, and one with old-style Aman service.

Ben, note that the FS Porto Cheli is not a new hotel but a retread of the very tired AKS Hinitsa Bay, which was built in 1970. FS marketing department is obfuscating when it talks about the redevelopment of an "existing estate."

@ Jack -- Thanks for pointing that out! I just updated the post to add that.

@ Miramar @ Jack -- Fair, Amanzoe is an excellent property no doubt. However, it's often sold out a long way in advance, and rates are now regularly $4-5K per night in peak season. As Porto Heli's popularity continues to grow, there's definitely a need for more luxury properties (probably more in the Astir Palace price range).

It does see a lot of tourists - local ones.

I don't understand the appeal of Porto Heli. It's far from any major airport, beaches are ordinary, the main town is run down and without any historic importance.