The Advertising Standards Authority (ASA) is the UK’s regulator for advertising. A few weeks ago I wrote about how Lufthansa was in trouble for a ”green” ad campaign that it ran. Etihad is now finding itself in a similar situation…
Continue reading: UK Bans Etihad Airways’ Misleading “Green” Ads
Share your questions, experiences, and thoughts below.
As the world goes further and further LEFT, companies are starting to prioritise their advertising on matters like diversity and saving the environment, when in reality if they focussed on their actual product, service and route network it would actually make the REAL difference they are looking for..
It's all BS and virtue signaling anyway. Whatever tiny gain is made by these well publicised moves will be more than offset negatively by the various ungreen things that the PRC is up to.
You should watch John Oliver's piece on corporate "green" initiatives and carbon offsetting. I'm not a big fan, but it's a great piece and gives real insight into how much BS most of them are. Airlines are heavily mentioned. You can watch it on YouTube.
While I think that the initiative and ideas behind this are good and noble over the long term, I do not think from a marketing perspective that it affects the choice of an airline for 99% of the consumers out there.
Further, there should be studies on hotel "green objectives" and how much of it is purely marketing over reality. Or worse, veiled as cost cutting. I don't know, but I wonder, says someone who despises low pressure toilets and showers.
And yet Lufthansa has eco virtue signaling in massive letters all over the side of their A350s.
The agenda is clearly to make burning carbon something that only the rich can afford and they do and will. Everyday people continue to see their energy costs soar because the half baked plans for green energy don’t come close to meeting the world’s or even Europe or the UK’s energy needs.
Let us know how the Middle East airlines and their countries think about green energy. But don’t ever forget that they can put the world in the dark in a heartbeat
Why do you (stupidly) presume the two concepts to be mutually exclusive? ...they aren't.
@Heathrow_LHR: Perhaps you missed the end and most important part of Charles' comment: "if they focussed [sic] on their actual product, service and route network it would actually make the REAL difference they are looking for".
@XPL, seems pretty clear Heathrow is asking why Charles thinks focusing on diversity and focusing on product are mutually exclusive.
I'd agree with that question's narrative, BTW.
Etihad won the fricking award! It’s an award that Etihad made the commercial for. A bit sensitive to me but the Brits are very serious about the environment.
Seems to be going heavily far right wing here in the states. Ludicrously stupid.
The airlines do not really care about the environment. They care about their profit margin more. They are trying to "cut back" and get away with it by talking about it being "green" etc. Good move to hold any company accountable for what they claim.