I’ve always thought that Etihad has among the best branding of any airline. It’s one of their strong points for sure. While the airline has been cost cutting like crazy when it comes to the passenger experience, up until now they’ve still been spending a lot of money on sponsorships.
Continue reading: Etihad’s New Fashion Focused Safety Video Is A Missed Opportunity
Share your questions, experiences, and thoughts below.
Talk about cost cutting Lucky Etihad have also recently cut pyjamas in business class which is a shame
https://www.ausbt.com.au/etihad-drops-business-class-pyjamas
Totally in disagreement, great commercial, very captivating and most important clear communication of the security measures. I am confused on where is the lost opportunity here. Anyhow keep up with the good work.
Ciao Mirco
what i don't like is they use this as a cross-branding promotion for BMW M5s... LOL
I wonder if any of the participants live in Abu Dhabi...
Couldn't they find more diverse models/actors which reflects their country?
Disagreee.
Not a big fan of Etihad at all, but the video is pretty cool.
In my mind the worst thing they could have done is have another desert-camels-tall building-shopping mall video. Yawn.
Thinking out of the box is good.
I agree, I dislike Etihad for various reasons, the main being that they're shafting their customers, so it doesn't really matter how swanky or clever their adverts are.
Moreover, whilst I don't claim to be an expert, aren't they diluting their message in the first advert somewhat by advertising BMW, IWC, etc too? For a brand advert surely that's a bit daft?
I personally don't like Etihad, thinking its customer service is the least friendly. Although I have flown mostly business class with them, I judge them by how they treat their economy class customers. Their coach class is one of the most congested and least spacious in the skies. Emirates is the same way. In comparison, Qatar has a better economy class product. Lucky, you need to consider the economy class experience before you review an airline. You are too much focused on business & first class.
The Flight Safety video is a radical change from their current one: https://youtu.be/wACMBsCTX78 . That certainly had local character, being in Arabic and starting with a quote from the Qur'an. 'A wing and a prayer' comes to mind...
There is absolutely nothing wrong with this safety video. And I'm not the least bit interested in high fashion, either. But it certainly got my attention from start to finish with its slightly irreverent tone. EY sponsors high fashion events around the world and I totally 'get' why they would tie in at least one part of their overall product (i.e. the safety video) to highlight this fact; even most pax are not necessarily interested in the fashion world, per se. I agree its much better than previous safety videos; but I must disagree with your conclusion that its a 'wasted opportunity'. A real waste would be sponsoring something and then NOT leveraging that sponsorship opportunity.