Penelope Cruz Is Emirates' New Brand Ambassador

Who?

Someone with more talent, money, and beauty than you'll ever have. That's who.

My will stipulates that I be cremated and my ashes thrown on Penelope Cruz.

So basically a nobody?

Apart from the TK ad that normally shows during the superbowl, I cannot recall ever seeing one of these airline ads on TV.

Emirates went "Hello tomorrow" to "Hello 90's".

If you were hoping for Ted Cruz instead, he's on some United Airlines flight to Cancun.

Enjoy the middle seat on Emirates business class Penelope's Mom.

Flat photography. It's the bad lighting setup (too little in the background, too much in the foreground) and the reflected wall surfaces behind the bar that make the picture look a bit off. The reclining pic is OK, if a little boring aesthetically. I don't know about this, honestly. You'd think with a big marketing budget Emirates would hire a better photographer? No need to go all out with say..Annie Leibovitz, just a moderately talented photographer who can make Cruz and the product both shine together. Right now, both Cruz and the product fall flat in these pics. Say what you will of the "Hello Tomorrow" campaign of the 00s (with bold patterns, warm lighting and quirky models), but at least it had 'oompf' and got me interested in trying Emirates business class compared to this lacklustre effort.

EK not advertising the old uncomfortably 777 middle seats in business class then! which are very common on most of their 777s!

She's the Woman on top.

I can't imagine being influenced by this.

I hope she isn’t speaking in this campaign. Her lisping accented attempt at English is annoying to listen to and nearly impossible to understand. If Emirates is trying to lure English speaking $$$/£££/€€€ they should rethink this lame “ambassador”!

If thats your real Pic, you are hotter, sexier and even look smarter than her, please influence me...
Ill suggest EK to proceed with the change, athough your Denver Santa style might not fit everyone....

Not an anime character or TikTok influencer, so of course Gen Z would be clueless.

Looking forward to the video of Penelope in the shower!

Etihad had Nicole Kidman.

The Emirates Jennifer Anniston Ads were all over the TV a couple years back.

I'm pretty sure 95+% of Emirates customers are not native speakers of English 😉

At least it wasn't a trans identifying male.

Emirates A380 is a 1-2-1 configuration. There is no middle seat.

I like her movies. Sadly, in the commercials she is so bad that I actually searched for "Penelope Cruz Emirates comments" to see if it's only me to have that impression.

Is that your value system? T"Talent" is OK, but "money" and "beauty" ... Quite shallow