Emirates has long taken a unique approach when it comes to their marketing campaigns. For example, a couple of years back Jennifer Aniston starred in a pretty hilarious ad in which she has a ”nightmare” that she’s on another airline. She was reportedly paid 5 million USD for being part of that campaign.
Continue reading: Emirates’ New “Upgrade Your Airline” Ad Campaign
Share your questions, experiences, and thoughts below.
I agree it is a bit cheesy. If EK really wants humor, perhaps they should advertise how in some longhaul routes their economy class is only 50% full or less so likelihood of getting your own empty row in economy class is quite high.
Personally, I think sitting in A380 economy class is hell especially on a sold out flight. However, on a light load, it's actually quite nice.
LMAO...lucky would hyperventilate at the thought of flying even premium economy, let alone economy!
BA ran a similar theme in 2008-2010: https://youtu.be/tloe_Q_iKfQ - "Upgrade to British Airways."
http://theinspirationroom.com/daily/2008/british-airways-aquarium-upgrade/
Middle Eastern airlines’ service has deteriorated noticeably in the past 3 years, as evidenced by a recent BLR-AUH business class flight on Etihad.
Also, Arabs in Middle East don’t respect south Asians at all. I have experienced this multiple times during the 5 years that I stayed in Saudi Arabia, and also during subsequent stays in Oman and UAE. Arabs in Middle East think of south Asians as slaves.
The section of Abu Dhabi airport which serves south Asian destinations has only 1 toilet for 8-9 gates. Quite a contrast with gates that serve flights bound to the U.K. or Western Europe.
I would rather fly DL/AF/KL/LH on my way to or from India/USA.
Emirates world best Economy Class? No way. My top 3 in Economy are Asiana, Korean, Singapore Airlines. First two for seat pitch and seat comfort, SIA for decent pitch and everything else.
No wish to transit DXB
A highly overrated carrier with a tacky blingy first class
They also act as if they don’t receive the same or any complaints as any other airline
Fly Japan Airlines economy class and realise that Emirates is nothing more than meh.
10 across 777s is the world's best economy class? I don't think so. I'll fly economy on Singapore or even Delta over an Emirates 777.
Emirates is the BEST economy ive ever flown in my life, hands down. Love the ad too btw!
Also, Jen got paid 5 MILLION for an ad campaign?????? Geez.......
I for one love the advertisement. It's contemporary, unpretentious, engaging and actually quite slick. It's also incredibly strategic as it's actually targeted at price sensitive flyers who are tempted to fly LCCs like scoot and Norwegian. This ad is encouraging them to upgrade their airline.
Emirates economy cannot be the 'worlds best' if they're relentlessly squeezing passengers into 10 across 777s.
I’d much rather fly economy on Singapore. Not to mention the SQ service is fantastic!