Nine years after debuting its “Game Changer” first class, Emirates still has the product on just nine jets — and no plans to expand it further.
An interesting question about the game changer is if the first 10 777x aircraft already have them installed. If they do, and American purchase the aircraft, will they beat Emirates to be the first to have 10 of them operational?
I would think not. Emirates' "game changer" seats are likely owned by Emirates, they have the patent for them, or the exclusive license. If the seats were already installed I expect they would be removed if those planes are going to anyone other than Emirates.
youre right in that they dont get enough shame for this- this is even worse than delta using the A339/A359 D1 suites in marketing but still operating dozens of shitty 767's. At least they have more than 9 true Delta One planes!!! ** See Tim i'm defending Delta please come back I miss you bby
"** See Tim i'm defending Delta please come back I miss you bby"
You're playing with fire. Next you'll look into a mirror and say "Candyman" five times.
It's just not worth the risk.
(Willy, you see that new President Curtis show?Season 1, Episode 3, has a hilarious Candyman bit.)
I have similar feelings about Qatar's Q suites. Ok to their credit they're installed on far more of their aircraft. But why did they stop the retrofit years ago? They're publicising Q Suite version 2 coming soon, yet a significant number of their 777s still have 20 year old 2x2x2 business seating. In particular l, why do they have 1 solitary 777-200 without Q suites? It's not possible to schedule 1 aircraft separately from the rest of the fleet, so it's just guaranteeing occasional passenger dissatisfaction.
While we’re at it, we should include Delta in this as well…
Heaven help any poor soul that buys first class based on these two airlines websites.
What are you babbling about? Delta hasn't advertised an international first class in 30 years.
If you thought my comment was on Deltas “first class” then you missed the point my friend. Keep babbling on!
Your "core point" is even dumber than you appear to be, if your rant is about their domestic first. It's the same as any other in the region, and they don't market it otherwise.
A Pedantic Delta devote I see. you might try some meditation or maybe some xanax. It will become a requirement without that starlink on your flights. haha.
It was about Delta Ones seats.
You will get and deserve no more attention from me.
Didn’t Emirates get successfully sued in nz by someone who got the angled flat bed 777 seat when all the advertising was for the nicer a380 seat?
So what about doing the maths?
A few years back, The Economist argued Emirates is basically the only airline in the world able to profitably sell first on its own (= making do with selling the seats rather than thinking of it mostly as a marketing gimmick promoting sales in other cabins).
Well, maybe things have finally changed for Emirates as well. Perhaps First just isn't profitable enough anymore even for them.
Yeah… or, for some reason, all of the sudden, folks would prefer to not have to connect in the Middle East right now, I don’t know why /s
Emirates and Delta are two of the most overreated airlines in the world, but yet the most profitable. That shows the value of great marketing!.
So is Ryanair, ironically. Maybe profits aren’t the best ways to judge carriers. Note how Ben never includes a stock ticker, balance sheet, or market cap detail in his reviews… huh.
Insanely smart can still make bad decisions. Their premise for not installing PE was faulty and that took years to come around.
@Lucky, how about ANA and JAL? Their newest flagship products are great, but as for the rest...
ANA's had The Room and The Suite for 7 years... but only on a handful of planes. AFAIK, they don't have plans to update the rest of their 777 fleet.
And JAL's hodgepodge of products is also crappy. How is it that, with the exception of the A350 seat, each generation got worse? Sky Suite Apex > Sky Suite II staggered > Sky Suite III reverse herringbone. And you're super screwed if you get stuck on a 787 with the Shell Flat angled seat.
Let's be honest: yes, airlines make significantly more money from a paid First Class passenger than from a paid Economy passenger, but First Class is still a niche market. Those cabins are nowhere near 100% full on every flight, and they exist as much for branding, prestige and differentiation as they do for actual revenue.
Airlines will always have demand for Business and First, especially on certain routes, but let's not lose sight of the bigger picture: the vast majority of passengers—and therefore the bulk of the seats airlines need to fill—are in Economy. First Class may be far more profitable per passenger, but Economy is what keeps the planes full.
EK’s biggest advantage is the extent of their F network. Probably the only airline where you can cover most journeys fully in F - with a big gap over any other airline. So maybe they have little incentive to make big investments.
Not exactly the “game changer” people keep calling it…
Thinking it was ever going to get an airline wide rollout is clearly an idea built on desert sand.
Because it was gimmicky and didn't offer a substantial enough premium over their other F product to be truly taken seriously, plus it cut down on the seat count at the same time. Seemingly the only "passengers" that gave a shit were bloggers who wanted to see the fake windows and attempt to order food by a rough version of Zoom.
They are taking a page out of fashion world. Runway stuff are usually the most expensive creation that regular people can’t afford. Runway shows are all about creating a fantasy and prestige. Most fashion houses don’t make money off runway stuff. They make money off lipsticks and perfumes where regular people can go into any department store and buy them. This is not that different from how Emirate operates. Most people can’t afford first class but they can afford buying an economy ticket. Same idea but different sector of business.
So I first flew Emirates in 2007 and was JFK-DXB-JNB. They advertised the new first class on A340 which I later found out it was only on flights from JFK-DXB. I walked on my connecting flight and was extremely dissatisfied at first was in 2-2-2. So, I get with what Ben says as it is okay to advertise, but don’t make it seem like the product was everywhere. And it was a paid first round trip. Ticket