@xJonNYC has the scoop on how Delta Air Lines is planning some improvements to its long haul business class, which is marketed as Delta One. This is part of Delta’s goal of offering a best-in-class business class product. The question is, will the changes make a material difference, or is the airline being overly optimistic?
Continue reading: Delta’s Best-In-Class Business Class Goal: Can The Airline Succeed?
Share your questions, experiences, and thoughts below.
$5 wine on a $5,000 business-class ticket is going to get low scores. No mattress pads, inedible food, premium-economy amenity kits, etc. Why is it going to take Delta until the end of 2025 to improve wine and improve linen?
As a DL diamond, I couldn’t agree more. This was the last year I decide to run the rat race with them. I can comfortably make platinum with delta and spread the rest of my travel across other airlines that provide better pricing, quality, and routes instead of putting that extra to DL and their partners in order to get diamond. Their premium ain’t so premium when you compare it against non US airlines, and I couldn’t agree with you more on the hard product and the inconsistencies. Both AA and UA beat them there. Luckily, being on the West coast, I usually can line up my flights to be on the nicer DL1 suites or fly with a partner transatlantic… but they’re just not competitive enough to keep my exclusive business. Maybe this effort will change it… but honestly, until the hard product improves, I doubt it.
"Beginning dedicated flight attendant training for business class"
I'm sort of shocked that this wasn't a thing they had in place, already!
The key initiative in the list is the Basic Business Class project, which is all about increasing profits rather than improving NPS.
Essentially there will be a (temporary?) upgrade in soft product to justify the new higher fares. Those who keep paying todays fare will find their product stripped back, no lounge, no seat selection etc. etc.
Pre-covid DL had a better rating but since then their OTP has slipped, and the competition (other than AA) has started to catch up.
I cannot see how this is going to work
Only read the title: no
Frozenkiwi and FNT telling it like it is.
Wine should be an immediate and shock and awe fix.
Then level up the food.
What's written in JonNYC's post - "Soft product upgrades under development include cuddle pillows, tray linens, and expanded pre-select meal offerings
New beverage partnership/ new champagne"
is all small ball stuff.
They have to do a lot more than offer some extra pre order meals and bring in a beverage partner.
See what UNITED did to its wine program, full overhaul.
A very simple thing they could do, which basically does not have any costs. Have the flight attendants refresh the lavatories regularly throughout the flight.
I posted on Facebook the other day re: ending my delta era as 2024 closes. (Ie 8 years as an intl diamond). Someone asked why and this is what I wrote:
——-
“Essentially three reasons.
¥¥ Delta switched their program from a distance based to a spend based model. Previously the mark to hit was 125,000 miles. Now it requires $28,000.
¥¥ One of the main perks of diamond are 4 Global Upgrade certificates. They’re now considerably more expensive to use. (Previously one could upgrade a £350 coach ticket to business. Now they require a premium economy. So pretty much £1000 minimum, but often running as high as a crazy £3000. Depending on route, you can often just buy business for less on another carrier. It’s just no longer a benefit worth chasing, esp with my flexibility
¥¥ Skymiles inflation. In many situations, skymiles are essentially ‘skypesos’ owing to Delta’s AMEX partnership.
Delta floods the US market with billions of miles and simply jacked up their awards. Any award flight touching US are jacked to absolutely bonkers levels (700,000 miles RT for business to the US is the norm these days compared to 120-200,000-ish RT for everyone else’s on transatlantic routings).
Spending miles is still much more lucrative outside the US market, but they’ve been very steadily chipping away there too so direction of travel is pretty clear.
Will still fly them (love their new lounges!) - but loyalty is now little more than a transaction with them, so I’m treating the relationship accordingly, lol. Makes sense shifting to a new program with rules that syncs better with my to-ing & fro-ing”
The thing here is that Delta is trying to fix the “value” issue: “is the price paid worth it?” They now charge much more but do nothing different. Introducing “Basic” business class isn’t going to fix this and will only make their scores worse. Paying for additional services is just going to alienate customers. I know I’m not the only one who finds it extremely frustrating when other carriers make me pay to choose a seat in business class.
One of the things I have found extremely frustrating in the last year is the exorbitant prices Delta now charges for an experience that isn’t markedly better than other carriers, and an approach of “including less” isn’t going to fix this.
I pushed to Diamond this year, and will hit million miler status sometime in 2025. After that I’ll be done with things like positioning flights to find a good fare on DL partners. Flying with status is nice but DL is just pricing me out of my most frequent routes.
Delta drove me to try other airlines on my DTW-NYC routes this year, and it turns out they are just fine. Not great, but enough. In comparison, DL is just overpriced and lacking in value.
Well the 767-300's i think i read are going to be retired in 2030 so its unlikely to have a refresh cabin.
Linen and mattress pads on that scale, and presumably at custom sizes, would take a while to produce, and could easily be a lead time of a year or more. It would be similar with amenity kits.
The wine… it shouldn’t take more than a few weeks to burn off the supply they have and switch to something better. I don’t know to what degree DL is stockpiling wine at those price points, but they could even change the Int’l business wine on almost no notice to something better and burn off the remainder on domestic flights. Hopefully an easy change they can make sooner than later.
Why pre-ordering isn’t available on every flight with a meal already is a mystery. Hopefully they’ll also do away with the sad meal boxes on certain flights round-trip catered from hubs. They should at least be able to cater a proper hot meal on the outbound of those catering turns.
