I've flew on these Delta pacific flights 4 times so far and I'm a loyal SkyMiles traveler. The frustrating part is that all flights are between LAX and Asia. LAX is a poor location as it is in Southern California causing lots of extra flight time and distance that is avoidable. Seattle, for example, would have been a smarter and more time-efficient hub connecting to Asia. If my final destination is Seattle, Salt Lake City, etc, stopping and connecting from LAX is obviously inefficient and a drain on time and overall experience. In addition, the in-flight attendants often show fatigue and dissatisfaction themselves to the customers on board. Blindly throwing the snack box of cheese pizza at my tray table is NOT okay. This experience has consistently happened to me. I've started avoiding taking Delta flights crossing over the Pacific. Many other airline options are better and smarter on time and distance, and overall services.
Competition is good and customers benefit from more transpacific flights. Keep it up Delta!
I think it’s important to remember that the strategies are different. United wants to offer direct service. Delta’s strategy is more through partners and heavily relies on Korean and China Eastern etc
Who could, upon reading the title of this article, have predicted that popcorn would be required? Certainly not me.
The comments sections, and thusly the whole of OMAT, was higher quality when that one guy was on his time out.
It is stretching it to speak of a 'major outlier' if all all you got is three observations. So 2 are normal, 1 is an outlier? Haven't seen more abstruse statistics abuse in quite some time
I'm surprised nobody is mentioning this, but isn't the point of the LAX expansion to capture credit card revenue? After NYC, LA is the most attractive metro in terms of economic scale that Delta can compete for. As long as Delta isn't losing money on its operations it should tolerate mediocre passenger unit economics and play the long game.
As others have mentioned, it’s weird the DL doesn’t offer discounted points opportunities to fly TPAC on their own metal.
Or some enticing upgrade options for paying customers.
When looking at successful US airlines domestically, one can point to hubs and cities serviced, both for flights and credit card spend. When looking at Delta's presence in Asia, ICN doesn't scream quality origination or destination. Although there are several Asian Skyteam airlines, their partnerships with Delta appear weak. Tokyo? No real Asian Skyteam presence. Hong Kong? Same. Singapore? Forget about it. AA has Oneworld partners to go beyond the O/D, just like United with Star Alliance. AA and UA both have partners in Tokyo. Tokyo > Seoul.
JonNYC strikes again!
How he gets these scoops is beyond my (or anyone's, for that matter) ever knowing!
Go JonNYC! One can only wonder if he's a C-suite executive at Delta!
There are a couple facts in all this (despite that someone doesn't like the actual facts):
Best hub for TPAC: SFO -- Demand and the relative dominance United enjoys there
Second best hub for TPAC -- SEA - Better than SFO for geography best less demand so relies more on connections. Obviously LAX is a great place for demand but there's no ability to grow the market beyond current gates and the geographical is bad for connections unlike SEA and SFO, to a lesser extent.
Biggest Alliance on the West Coast -- Oneworld -- nearly double the size of Delta. AS alone is also bigger than Delta
Smallest alliance on the West Coast -- SkyTeam -- by FAR
Most long term gates at LAX -- AA metal and OneWorld overall with even more.
Best SoCal presence -- Easily OneWorld followed closely by Star. Delta has the most metal currently at LAX but is still smaller in capacity vs United currently at LAX and much smaller vs United across all Southern California airports.
Any hubris about LAX regarding Delta from a certain someone should also recall that Delta shrunk latin flying from LAX by 30%!!! that's a lot for an airline that is "growing" LAX and the only airline at LAX with two Latin Joint Ventures -- that's how much Delta is struggling at LAX. Shrinking 30% in a region where they alone have two JVs.
If you put aside the usual Delta marketing nonsense & hubris about "being bigger than United on TPAC", Delta's strategy on TPAC looks bleak.
Delta might be bigger in LAX for a year or two but doesn't have the gates to sustain that and AA has already said they'll grow back to be the biggest metal at LAX. You then couple that with the fact that AA and AS may be able to coordinate quite a bit at LAX soon.
Then you look at the planned attempt to add Alaska to the AA/JL Joint Venture and Delta's future looks even bleaker. If you had AA's massive domestic presence tied in to funneling passengers TPAC via SEA, Delta's future in SEA simply looks very very dark at half the size of AS for the long term.
AA passengers really haven't had a great ability to go to Asia on AA metal outside of DFW and a few exceptions like JFK-HND. Obviously, their paying passengers probably really enjoy flying JL from many other AA hubs but the ability to utilize SEA for TPAC would be huge for AA and OneWorld on the West Coast and really solidify a West Coast Presence that OneWorld already dominates domestically with a hub in every major West Coast city.
Somebody is going to whine and scream about actual facts out there. Can Delta pull off a miracle? Of course. They're a good company with smart people but it truly is hard to name a single advantage Delta has. The A35k really isn't an advantage when the 789 can do nearly anything the A35k can and Delta is clearly struggling to fill planes with decent yields, which is about the only advantage an A35K has over the 789, the ability to put more passengers on at a lower cost -- that higher cost per trip vs the 789 is still there for the A35K, it isn't cheaper to operate it just CAN be cheaper if you can fill the plane with good yields
I just really struggle to think of a true advantage Delta has in 2030 on TPAC. They're naturally the weaker carrier on the West Coast vs AS and United, they have fewer gates than AA at LAX and the restrictions on AA/AS codeshares go away in two months.
That's why Delta starts talking about LAX -- it's really all they have and they don't even have a real strategy there besides marketing that they're currently the biggest at one airport in Southern California. There truly is no path forward in SEA and no path in LAX for more gates either since Delta is on a side of the airport without straggler airlines that are in T6 or T5 now.