Well, I guess there's some small silver lining to the coronavirus pandemic for Air Canada. In June 2019 it was announced that Air Canada would acquire Canadian low cost carrier Air Transat: Initially Air Canada was going to pay $13 per share, for a total purchase price of $520 million However, after intervention from some…
Continue reading: Air Canada Cuts Air Transat Purchase Price By 72%
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Lucky something similar has happened with IB's purchase of Air Europa. Estimated price was at about 1B€ and the new "agreed" price is at about 500M€
https://elpais.com/economia/2020-08-04/la-alianza-iberia-air-europa-entra-en-ebullicion.html
If the deal gets approved, think Air Transat brand will be preserved, being quite popular in Quebec. AC Rouge will be incorporated with Air Transat, most probably.
On the other side, Air Transat employees will be the ones loosing the most in this deal, most probably will be let go by Air Canada...which would be a real loss for both sides.
At one point travel will pick up rapidly and both airlines will need rapidly employees with hands on airline experience in all areas, which takes a very long time to build and are not easy to find.
Irrelevant to air travel, but makes me wonder how strong is Tiffany’s case in forcing LVMH to go through with it’s full acquisition 2019 price when airlines can reneg.
If they have the money to buy a competitor then I guess it means they won't be needing any more bailout money
Umm, Air Canada Rouge is gone. Done. Finito.
They fired all their flight attendants and got rid of all the aircraft. So I think we should move on from AC Rouge.
It was a low-cost concept for the airline, but never for the consumer. I guess they will use TS aircraft and crew where appropriate, mostly on leisure routes/restart some of the defunct AC Rouge routes if air travel ever picks up again.
Lucky, did you not notice you flew mainline Air Canada from FLL to YUL this summer?
It makes even more sense now that AC would integrate Rouge and Air Transat, given that AC has axed all Rouge long hauls.
They did not fire rouge FAs, rouge will come back as a narrow body operation. I do think the widebodies will just be integrated into AC seeing as they already have an healthy A330 fleet for European ops. They could also just use the narrow bodies from AT to combine them and create rouge 2.0. Incredible deal though, considering the value of all those aircraft. Sadly though I doubt Air Transat employees will be making the move to AC.