If you’re looking to maximize your credit card rewards for travel, I always recommend doing what you can to collect transferable points currencies. These points currencies protect you from the risk of devaluation in one particular airline or hotel loyalty program, not to mention you can often rack up points at a faster pace with…
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Plus get the Strata regular for 3x select transit (replacement for CSR category as of 10/26) and 3x a category of your choice. And can get a custom cash as well for 5x a category of your choice up to $500/month. Paired with a double cash and a strata premier it's quite the "quadfecta" (a superfecta, perhaps!). Amazing TY point earning opportunities from Citi, all for potentially $0 (assuming you make use of the $100 credit on the premier to cancel out the $95 annual fee).
Turkish isn’t unique to Citi. Capital One also has them as a 1:1 transfer partner. In contrast, Capital One is adding Preferred Hotels, but at a 1:2 ratio, so Citi’s 1:4 ratio continues to be unique.