New Cathay Pacific Livery Revealed

Personally I think the design is pretty great. I guess I'm the only guy who likes minimalistic around here, given the comments they show on YouTube (see my post for details @ https://youngtravelershongkong.wordpress.com/2015/11/01/cathaypacificlivery/)...

American did a better job with their livery, in my opinion. American's livery change was far more dramatic and kept the same colors, as opposed to Cathay Pacific, which seems to have gotten rid of the red "highlights" and the green on the body, which in my opinion makes the plane blend in too far with the surroundings. Therefore, nothing on the aircraft stands out much anymore (in comparison to American, where its large text and bright tail colors make it stand out), so I'm not inclined to watch it take off or taxi at an airport. Perhaps one of the most valuable forms of PR that an airline will ever have is the ability to turn heads in the right way, and unfortunately this simply does not turn mine.

I'm with you Ben. It's almost a case of "Livery? What livery?" It won't upset anyone....but that's about all I can find to say.

Classic. Timely, yet timeless. Much like Hong Kong itself.

As a designer myself, I find the new branding from The Pier F lounge, to their new livery to be quite beautiful.

I'm not fussed what the plane looks like, I just want a 'hot breakfast' that's actually hot (or even just lukewarm!), a salad that is not frozen and perhaps a glass of port to go with the the cheese plate.

None of which I received in Business Class on today's CX139 HKG-SYD.

Yeah, I think this new design is not very inspiring. I'd say rather dull. It has no wow factor. Instead, it leaves me thinking: "meh".

ill miss the current livery which is unique and standing.out from others, and elegant in the meanwhile. would prefer ANZ'd standard livery to Cathay's..

Lucky's comment that "changes we’ve seen so far have been minor, like changes in lounge design" is very puzzling. To say the least. I mean, has he been to any of the new lounges? Because I have. And they are drastically different from before, drastically different from the rest of the industry, and shall I say...very, very good.

After I've been to their lounges in Haneda, at Hong Kong airport, and I totally understand where they are going with their new design philosophy. To have the confidence to simplify, rather than seek to dazzle is...simply great.

My vote is on Cathay Pacific all the way.

Somehow I liked the new livery its simple, sleek and modern

Just take a look at the amount of negative comments on that YouTube video of the CX new livery. Just crazy, it seems like 90% of the people dislike it. I think most people dislike it because it is far too simple or it looks dull. The amount of negative comments are running close to 80-90%, while the dislike thumbs down is running around 50/50 mix reaction. Just aweful.

I hope they're at least saving a lot of $$ on painting by mostly using white!

The "minor" changes comment is just incorrect. A reflection that Lucky clearly hasnt visited the Pier F yet, as its "the" change worth Cathay that actually matters lately. The rest of these are cosmetic.

The new Pier F is stunning, service and food excellent, and overall much superior to the Wing. Pier F is instantly in the conversation for best overall F lounge. The Wing was never really in that group despite the Cabanas.

I feel pretty confident were going to get some gaga excited posts from Lucky when he finally visits it. I visited for the ~10th time yesterday, still hasn't gotten old.

I like sleek, modern, minimalist.

But this is underwhelming.

Cx fanboy here. Like the new livery. Simple and elegant. The reason I prefer cx to begin with.

I don't dislike like the new livery, but to this layman, there's little real change.

I'm confused by the narrator's comments (presumably the guy who helped come up with the design): "In the end, we came up with quite a classic, quite a modern, contemporary design."

Say what now?

I like this new sleek look. I guess you're probably looking for a rainbow coloured logo 😉
Still, the best design has to go to BA.

Dear lucky, for someone who considers the real housewives series to be a better inflight entertainment selection, I'm not surprised that you aren't impressed by Cathay's new design philosophy.

I like the livery changes; particularly the decision to move the CATHAY PACIFIC lettering from below the windows to above them.

But I still miss the old 707, 747, L1011 livery with two horizontal white stripes on the green tail. THAT was a classic.

It's dreadful and boring, and neither modern nor contemporary. If anything, it's "safe". Euro white, no cheat line, and the entire tail one color. I think it's a step backward from what they have now.

What's with airlines only painting the tail or empenage? What's so hard about extending the color down the fuselage a little bit?

Perhaps everyone should have a better look at the new livery.... There's definitely still the light green stripe/cheat line under the windows, and the same colour on the engine cowlings.

I'll reserve my judgement until I see it in the flesh, rather than just immediately jumping to conclusions....but hey! What else is the internet for?

Another bland, uninspiring rebrand.

One thing is minimalism. Another completely different is just paint an airplane in monochromatic white, write the name of your airline in a very average font somewhere in the front, and call it your livery.

And the worst: not only they pay someone for such thing, but also they believe this is cool.

Bad. 🙁

@Simon:

It's actually a light grey, and you can hardly call that a cheat line as it barely stands out. I have to agree with Carlos that it's bland and uninspiring. Even their font choice (Arrow...basically all-caps Times New Roman with kerning adjusted and the serif extended) is getting dated.

So they moved the wordmark to above the windows. That's hardly a major step forward in design aesthetics. They also removed the red keyline from the tail and clipped the end of the brushwing. Really, their "redesign" just removed a bunch of items, made it super boring, they tried to spin it as "new, modern, classic, and minimalist". Even disregarding the fact that it can't be new, modern, and classic at the same time, it's still a dull re-brand - a loose use of the term in this instance - that will make their planes less recognizable to those that aren't airline nerds like we are.

Overall a bad update. I'm all for change if it's meaningful, but this just seems like they forced a livery change because they were updating their lounges and felt they *had* to update their livery, too.

BBBOOOORRRRINGGGGGGGGG.......

The designers for the new livery need to be FIRED!! They actually got paid to do this? What a major disappointment to what could have been a defining moment.