This week Cathay Pacific has unveiled their rebranding, or I suppose brand refresh would be a more accurate term. They're calling it "the next chapter," and they've set up a website dedicated to the brand refresh. Here's how they describe it: "Today, we welcome a simpler, cleaner, more customer-focused Cathay Pacific brand. Our airline has…
Continue reading: Cathay Pacific’s Brand Refresh 2014
Share your questions, experiences, and thoughts below.
Unless its a logo change for a change in investment group or company, it wouldn't affect us really much, its the service, products that really matters
I'd say the change isn't going to impact significantly on CX's VI, since the current one already reflects some of simplistic approach in visual arts so it's not really a big leap into the new one. Just wondering how the new livery is going to look like, though.
love the rebrand. it clean and simple and fresh. yet its true to the original. CX is an amazing airline, from the ground services to inflight. excited for what's to come.
A waste of time and money
the logo looks like it had its wings clipped
Put some damn money into releasing more first class seats on award so folks can get a brand experience
and want to fly them again
Like the new font alot more than the old one. Still like the old logo but new one is cool too. Looks alot better on the tags. Not sure what the old tags looked like but those new ones are nice. Looking forward to getting a sexy purple one in March. Or is it Aubergine or something like that?
@D Wonderment....um, because Cathay can sell those seats for far more than they collect from AA in partner awards. That's why.
CX F award inventory to their own members is far more generous than partner availability. You're welcome to join.
...agree "rebranding" is a wasted marketing efforts if there is nothing else new to market.
@bobtrial no doubt revenue is king
But why when I do travel In First are there so many empty seats if they are so sought after?
Thanks for the reminder about booking directly through Cathay.
I remember expiring miles kept me away the last time I considered
@Pat Butcher
Those "tags" you see are probably just swatches or textiles to show the different color palletes for each respective class.
This looks like an attempt to save costs on different color paints... The old design was such a classic
Nice clean take on the classic logo and word mark. Now pleas, please clean up the awful mishmash on the fleet itself, that horrid green under the cockpit, and again on the tail. The two/three tone job on the fuselage just doesn't cut it for such a class act as CX. Select a single tone and clean up the body and tail!
Wbsite has a new look!: https://www.cathaypacific.com/cx/en_US.html?cm_sp=Change%20Language-_-US-_-en
How you guys like it?
@Pat Butcher
The old logo actually looks quite similar to the new one on tags, entrance to lounges etc.
I like it, but then I always liked the old Eastern Airlines logo. If Eastern was still around, I suspect CX would be getting a letter from Eastern's legal department.