British Airways Unv...
 

British Airways Unveils New First Class Suite: A Nice Evolution!

80 Posts
15 Users
0 Reactions
492 Views
Posts: 40388
Admin
Topic starter
(@lucky)
Member
Joined: 13 years ago
[#17215]
wpf-cross-image

This is exciting, and long overdue. British Airways has just revealed the details of its new first class suite, which will be introduced starting in 2026.

Continue reading: British Airways Unveils New First Class Suite: A Nice Evolution!

Share your questions, experiences, and thoughts below.


79 Replies
79 Replies
Diamond
(@travelinwilly)
Joined: 5 years ago

Member
Posts: 2678

The Etihad 787 called.

They want their suite back.


Reply
(@BadBA)
Joined: 6 years ago

Posts: 9

The seats are not the issue. The restrooms are in bad shape on the 350s and the on time performance is horrific.


Reply
 DT
(@DT)
Joined: 7 years ago

Posts: 121

I assume with that the service on the ground and the cleanliness of their lounges will improve dramatically...NOT.


Reply
(@Mike O.)
Joined: 7 years ago

Posts: 1111

The 'Speedmark' logo everywhere seems over the top.


Reply
 Josh
(@Josh)
Joined: 2 years ago

Posts: 1

You say its evolutionary rather than revolutionary. What constitutes revolutionary? Theres only so much an airline can do in first class. I say this as a medium key BA hater too


Reply
(@Redacted)
Joined: 2 years ago

Posts: 165

This is nice.... is it worth dealing with BA's operational issues though? Not so sure.


Reply
(@hbilbao)
Joined: 9 years ago

Posts: 156

@Ben, do you think BA will shrink its F cabin to 8 seats across its whole F-equipped fleet?


Reply
 NS
Diamond
(@ns)
Joined: 3 years ago

Member
Posts: 202

My assumption is that when British Airways reconfigures its A380s, we’ll see a bit more logical of a layout. Currently the airline has business class, premium economy, and economy, on the upper deck, and first class, business class, and economy, on the lower deck.

BA A380 configuration is actually kind of nice, at least for business class passengers. You see, when airlines put many business class seats on the upper deck of A380, those seating at the back (behind or close to the second door), there're very high chance that you'll end up de-planing even later than some economy class passengers. This wouldn't be ideal, especially while landing in the US where immigration might be... we know how it goes.

BA tried to prevent that from happening, by (somewhat) evenly placing business class seats on both decks, so that they'll be ensured to de-plane before economy class passengers.

But still, it's on the inefficient side, I assume.


Reply
 NS
Diamond
(@ns)
Joined: 3 years ago

Member
Posts: 202

Also, the new suites look nice, especially the centre suites where you can actually move between two. We've seen a lot of double bed suites, but essentially none of them had that feature.


Reply
(@ImmortalSynn)
Joined: 7 years ago

Posts: 970

If this was introduced as a business class a half decade ago, we could really be impressed.

It's not bad, but it continues to scream "We dominate the world's largest aviation market, and thus don't feel compelled to offer anything more than the bare minimum."


Reply
(@worldliner)
Joined: 3 years ago

Member
Posts: 21

4 seats a row on the upper deck of 380s sounds not so spacious...


Reply
Diamond
(@creditcrunch)
Joined: 5 years ago

Member
Posts: 650

Another travel writer is at the launch event and is live blogging updates ;
“It will be either a 12 or 14 seat cabin. The full layout, we believe, is 12 or 14 x First, 110 x Club Suite, 84 x World Traveller Plus and 215 x World Traveller.”


Reply
Diamond
(@creditcrunch)
Joined: 5 years ago

Member
Posts: 650

It looks quite nice, has Q suite vibes with more room, Collins aerospace RTX are the company behind this seat, look forward to the roll out.


Reply
(@pjs678)
Joined: 5 years ago

Member
Posts: 46

The problem with doors on BA is there's no overhead air vents and the cabin gets too stuffy. I was on Club Suites JFK-LHR and it was too hot. Flying back in F LHR-ATL and the open cabin made it much more comfortable.


Reply
(@Robin)
Joined: 2 years ago

Posts: 20

Looks great! Well done, BA! I look forward to trying it.


Reply
Diamond
(@uncleronnie)
Joined: 3 years ago

Member
Posts: 1251

Why didn’t you open a window?


Reply
(@ImmortalSynn)
Joined: 7 years ago

Posts: 970

Easy solution. Just get a handheld electric fan (plenty of options on Amazon) that uses a C-plug charger. Most of them have a kickstand that holds them erect on your seat's counter or table, and they're surprisingly powerful.

Best travel aid I've ever bought. Works beautifully on the B.A.s, Air Frances, etc who don't have overhead vents.


Reply
(@Chucky)
Joined: 9 years ago

Posts: 52

Now that BA has moved to the AA terminal at JFK which I believe can handle A380s (unlike the old BA terminal), do you think we’ll see the reconfigured A380 on the LHR-JFK route?


Reply
Diamond
(@creditcrunch)
Joined: 5 years ago

Member
Posts: 650

Just noticed what looks like a mini bar in the rendering of the middle seats but not mentioned as a feature in the press release.


Reply
 BA
(@BA)
Joined: 2 years ago

Posts: 1

110 business class seats on any airplane is an insanely huge premium cabin. I know it’s BA which might be the most premium heavy airline out there but jeez


Reply
(@Mike O.)
Joined: 7 years ago

Posts: 1111

I don't think Terminal 8 can handle the A380. Only One and Four. Even if it did, unlikely as they prefer frequency with multiple flights a day. And passengers are willing to pay a pretty penny for that.


Reply
(@Robert)
Joined: 7 years ago

Posts: 82

Service, food, cleanliness and toilets are below any standards. And I do believe it will not change any time soon. BA is beyond any repair.


Reply
 Jon
(@Jon)
Joined: 2 years ago

Posts: 3

The 2nd rendering sure seems to show lower deck A380 windows and sidewalls, so maybe they’ll keep F in the basement after all.


Reply
 Fred
(@Fred)
Joined: 2 years ago

Posts: 347

Yeah, yeah, yeah. But, the problem is that BA isn't releasing first class award inventory the way that it used to. The industry trend is dynamic award pricing -- BA would stand to make money with dynamic award pricing. The industry creates incentives for spending in all revenue channels (and not just flying) via their respective flavors of tier points.


Reply
 Fred
(@Fred)
Joined: 2 years ago

Posts: 347

Here in London, friends uniformly say that BA's service level has continuously declined for the past 10 years or so. I've seen it. The traditional high-touch service level is gone. It's sad. So, as someone else has commented, even if the cabin interiors are upgraded, BA's service level is still broken.


Reply
 Fred
(@Fred)
Joined: 2 years ago

Posts: 347

First class award inventory has become difficult. But, they still accept credit cards.


Reply
 Fred
(@Fred)
Joined: 2 years ago

Posts: 347

BA's operational execution is poor. Its cancel/late rate is over 30 percent. In America, your ULCCs have cancel/late rates in that range. Your legacy carriers are typically in the 10 to 20 percent range. In an effort to remedy this, on short-haul flights over the past several months, BA has been boarding zones 1, 2, and 3 concurrently. Tier status be damned.


Reply
 Fred
(@Fred)
Joined: 2 years ago

Posts: 347

Look at the structure of the actual seat. Not the suite as a whole. Just the seat. The cushions. It very much looks like a nice business class seat. It looks nothing like a first class seat that one would find on Air France, Lufthansa, etc. Let alone Emirates. Thus "evolutionary" and not "revolutionary."


Reply
 Fred
(@Fred)
Joined: 2 years ago

Posts: 347

Operational issues and service quality issues.


Reply
(@BA Business Class sucks)
Joined: 8 years ago

Posts: 389

Are the FA's the same though? Lipstick on a PIG!


Reply
Diamond
(@richm)
Joined: 4 years ago

Member
Posts: 183

LHR is a very significant global hub, but it not even close to being "the world's largest aviation market."


Reply
(@Speedbird)
Joined: 11 years ago

Posts: 378

It's pretty good, once the rollout is complete BA's hard product will be pretty competitive on all fronts. For BA standards it is definitely revolutionary, although not by industry standards. From what I hear their soft product is still a mess and will continue to be so for the foreseeable future


Reply
(@ord_is_my_second_home)
Joined: 4 years ago

Member
Posts: 730

For the A380, it's lipstick inside of a pig. Fat, waddling fuel hog that uses mind control gas to convince the avblogosphere that it's good.


Reply
 PCT
(@pct)
Joined: 5 years ago

Member
Posts: 38

Love all the BA haters on here! As US based Oneworld Emeralds, we’ve just transitioned from AA EP to BA GGL and could not be happier. We find the program incredibly generous and our multiple paid BA 1st class trips have been reasonably priced and well above average service wise. AF F is ridiculously priced and unavailable to most as an award, LH is fine as a redemption last minute but also not worth the $$$. I’ll gladly take BA F simply for the 8 or 14 F cabin and the accompanying FA/PAX ratio at a reasonable price over ANY J cabin on pretty much any carrier ALWAYS! Looking foreward to our next flight on the A380 MIA LHR DUS at Christmas! Cheers!


Reply
 305
(@305)
Joined: 7 years ago

Posts: 439

Can see Ben/other parents being a huge fan of that center seat set-up. Makes it so much easier to deal with a young child, having that access between seats.


Reply
(@Speedbird)
Joined: 11 years ago

Posts: 378

Most spacious commercial airliner in the skies that has extra soundproofing material, lower cabin altitude, and a remarkably smooth flight is a bad airplane for a passenger? Why do you as a passenger care about an aircrafts fuel burn so much? Feel free to go out of your way to sit 3-3-3 in a 787 if that's your top priority


Reply
 Pete
(@Pete)
Joined: 10 years ago

Posts: 1507

Another "good enough" product from BA that does little but remind us just how captured and undemanding their highest-yield customers are.


Reply
(@Eskimo)
Joined: 9 years ago

Posts: 6318

Let's just hope you don't read too much into alphabet poop like the other pedophile.

Despite a subjective preferencial topic, you should try QR NH JL before making conclusions.
While you are comparing F to J, you would see BA shortcomings even against those J products.


Reply
(@Eskimo)
Joined: 9 years ago

Posts: 6318

Not sure how BA can squeeze that many seats. If it was the old CW seats, I could imagine it possible.
The new suites with more seats?
BA must be reclaiming space from somewhere.


Reply
(@Benjamin)
Joined: 2 years ago

Posts: 2

This looks great to me, but does anybody else feel that this seems very similar to JAL’s A350 business class seat…? Perhaps with a little more legroom, but otherwise it seems similar. Kind of shows you the difference in standards I suppose.


Reply
(@Huggy Bear)
Joined: 2 years ago

Posts: 3

So you are saying the same thing everyone has said for the last 25 years...BA F is a great business class product.


Reply
(@AeroB13a)
Joined: 2 years ago

Posts: 3860

There is a famous quotation from that great English gentleman, Sir Winston Churchill: “When the eagles are silent, the parrots begin to jabber”.
My, my Ben, has certainly given the ‘parrots’ something to jabber about in the subject article.
Never known to disappoint, the usual suspects jabber away displaying their phenomenal ignorance and prejudice.
Those who are actually acquainted with such things, know only too well that BA is ranked number 13 in the Skytrax 2024 World Rankings.
Just as a matter of interest, the nearest US competitor can only manage 21st place; with the others miles behind.
Jabber on parrots as the eagles are silently laughing at your incessant, pathetic rhetoric.


Reply
(@usukhkflyer)
Joined: 3 years ago

Member
Posts: 0

How much does it matter when you can't make a reliable connection on this airline?


Reply
 JW
(@JW)
Joined: 2 years ago

Posts: 8

It’s a lovely logo though!


Reply
 JW
(@JW)
Joined: 2 years ago

Posts: 8

Air France uses a very similar cushion to this in first at present, let’s see what their new first is like. I think Lucky’s point is more this isn’t competing with the likes of the Etihad first class apartments and that calibre of product where you have a seat, bed, room to yourself basically.


Reply
 JW
(@JW)
Joined: 2 years ago

Posts: 8

Don’t travel at all if you’re that worried about emissions. Nothing beats the spaciousness of the a380 for me as a passenger and when flying emirates you get a whole bar onboard to enjoy what other aircraft facilitates that!


Reply
 JW
(@JW)
Joined: 2 years ago

Posts: 8

UK-US transatlantic and back is the most profitable international route. BA has monopoly on Heathrow slots. It makes over a billion dollars revenue a year just on the LHR-JFK route.


Reply
 Fred
(@Fred)
Joined: 2 years ago

Posts: 347

Let's compare BA to nothing other than itself. There are those of us who remember what BA was and see what it is now. I can't speak for anyone else. But, over the course of over 40 years of flying with BA, my wife and I can safely say BA is a shadow of its former self.


Reply
Diamond
(@creditcrunch)
Joined: 5 years ago

Member
Posts: 650

You could just about get 110 J on the entire upper deck with a reduced galley footprint, F would remain on the lower deck.


Reply
(@Willmo)
Joined: 10 years ago

Posts: 106

I evolve, but I don’t re-volve


Reply
 Fred
(@Fred)
Joined: 2 years ago

Posts: 347

PCT, just try to find first class award inventory. You mention Miami. Over the next 12 months, for two persons, there is NO first class award inventory from Miami to London. There is one date from London to Miami and that's Christmas Eve. If you are GGL, you can force open award seats out of revenue inventory. Others can't. Which is your criticism of Air France first.


Reply
 Fred
(@Fred)
Joined: 2 years ago

Posts: 347

BA's operational execution is terrible. 30+ percent of BA's flights are cancelled or late. Often, this cascades. The late departure denies a gate slot to an inbound flight. On about 1-in-3 inbound long-haul flights, we're sitting on the tarmac.


Reply
 Fred
(@Fred)
Joined: 2 years ago

Posts: 347

Willie Walsh & Alex Cruz didn't view long-tenured crew as the keepers of BA's high-touch passenger experience . . . who would train the next generation. They were an expense to cut. Now, we have what we have. Yesterday, on a medium-haul flight, I was offered a beverage with my meal and that was it. Seemingly, the crew couldn't be disturbed from their socializing in the galley.


Reply
(@Journeying John)
Joined: 7 years ago

Posts: 41

The big questions as on every BA flight...
Will they have cleaned the cabin? and what percentage of the advertised menu will actually be available?


Reply
 Fred
(@Fred)
Joined: 2 years ago

Posts: 347

To be fair, the A380 and A350 are far more stable in turbulent Air than the B777. Can't tell you about the B787.


Reply
(@AeroB13a)
Joined: 2 years ago

Posts: 3860

Obviously one has no idea how Fred came to post a figure of “30+% of BA’s flights are cancelled or late”, however, I cannot find a figure anywhere online which exceeds 3% and that was a pandemic analysis.
BA bashing or parrot jabber perhaps?


Reply
(@AeroB13a)
Joined: 2 years ago

Posts: 3860

USUK…., everyone knows that prior preparation and planning prevents p*** poor performance.


Reply
Diamond
(@likes-to-fly)
Joined: 3 years ago

Member
Posts: 158

It's nice to be informed about the new stuff, however, the wording is as usual as with most of the airlines:
"will be", "gradually" , "soon"
and later will follow:
"delayed", "postponed"...


Reply
Diamond
(@uncleronnie)
Joined: 3 years ago

Member
Posts: 1251

Fred and his wife have had a terrible time on BA.


Reply
(@Shania)
Joined: 2 years ago

Posts: 2

It really doesn't take much to impress you, does it?


Reply
 Fred
(@Fred)
Joined: 2 years ago

Posts: 347

We used to have a tremendous time. The Concorde was something special. Then came Willie and Alex and the era of cost cutting. When you see the erosion over time, it is quite saddening.


Reply
 Ray
(@Ray)
Joined: 11 years ago

Posts: 565

It’s telling that they’re planning to debut this on the A380 in mid-2026. I understand they’re behind LH, QR, and EK in the delivery queue, but it sounds to me like they’re pessimistic about Boeing’s revised estimates. Also, some comments saying the planned retrofit will see 110 (!!!) Club Suites? That’s madness.


Reply
Diamond
(@creditcrunch)
Joined: 5 years ago

Member
Posts: 650

Few more pictures and videos coming out now, I didn’t realise they had a full mock up seat for the journalists to sit in;

https://www.dailymail.co.uk/video/travel/video-3321175/Video-Mail-gives-BAs-new-A380-class-seat-try.html


Reply
(@DCAWABN)
Joined: 6 years ago

Posts: 251

Well, to Ben's credit, he does say "evolutionary, not revolutionary", which is objectively true. It's just that he says about every first class improvement for any airline since the EY Apartment/Residence.


Reply
(@DCAWABN)
Joined: 6 years ago

Posts: 251

My first thought was that it looks like TG's first suites. But there's really only so much you can do in the confined space unless you want to go a single-aisle route like EY.


Reply
 Jay
(@Jay)
Joined: 3 years ago

Posts: 126

Agreed. Hard to believe that they have fallen from their heights as the World's Favourite Airline in the 1980s-2000s.


Reply
Diamond
(@uldguy)
Joined: 5 years ago

Member
Posts: 607

Oh boy! I can sit in my nice comfy First seat and ponder my choices for “brunch”. Do I want the panini? Or nothing?


Reply
Diamond
(@creditcrunch)
Joined: 5 years ago

Member
Posts: 650

Rumours are it’s been ditched and a new menu will be introduced on Friday…fingers crossed!


Reply
 Jay
(@Jay)
Joined: 3 years ago

Posts: 126

Rather than showcasing the best of British values, BA of today is only upholding a motto of accepting mediocrity. What a waste of what was a reputed name in the 80s-2000s.


Reply
(@ImmortalSynn)
Joined: 7 years ago

Posts: 970

Not hard to understand why though. They control nearly 40% of the seats into world's largest aviation market, and 60% of the seats into the most valuable hub within that multi-gateway market.

What do they need to excel for? What would that grant them that they don't already have, seeing as increasing those shares is extremely limited (for both themselves and for competitors) by infrastructure.


Reply
(@ImmortalSynn)
Joined: 7 years ago

Posts: 970

"LHR is a very significant global hub, but it not even close to being "the world's largest aviation market.""

That's why no one said "LHR" but you.

I was referring to Metro London, which is far and away the world's largest aviation market, with a significant distance between runner-up Greater New York City, and a massive distance between third placed Metropolitan Tokyo.


Reply
(@ImmortalSynn)
Joined: 7 years ago

Posts: 970

"BA has monopoly on Heathrow slots."

BA does not, by any stretch of the word nor imagination, have a monopoly on Heathrow slots.


Reply
 JW
(@JW)
Joined: 2 years ago

Posts: 8

It owns over half the slots at Heathrow. The next highest is Virgin who owns less than 8% of what BA does. So yes it does have an effective monopoly over LHR. No one can compete with BA’s scheduling.


Reply
 Fred
(@Fred)
Joined: 2 years ago

Posts: 347

Name-calling perhaps? This is an av-geek blog. Have you not heard of Cirium? Its monthly on-time performance reports? Have a look. Learn.

The 3% figure to which you refer relates to cancellations. From a Financial Times article this last summer:

"The airline has cancelled 4,033 flights from UK airports over the past year, nearly double that of low-cost rival easyJet, according to data from aviation analytics company Cirium. That equated to 2.3 per cent of its flights from the UK, well above the industry average of 1.4 per cent.

“BA is still suffering from years of cost cutting,” said Chris Tarry, an aviation industry consultant. “In my view BA still has a long way to go, and once you lose a customer it takes a long time to win them back.”

The figures expose how BA’s creaking technology, operational complexity and exposure to London’s Heathrow airport, which operates at full capacity, have combined to leave the airline under pressure as millions of travellers prepare for the summer holidays.


Reply
(@Barbarella)
Joined: 6 years ago

Posts: 180

Has anyone done anything convincing with F on main deck, leveraging the 74cm wider cabin ?

That's about 20 cm more width that can be alloted to each seat in 1-2-1 configuration. Still not enough to squeeze in the Qantas 1st product in 1-2-1 but good enough to be more creative.

Now in fairness if the average BA F passenger prefers the prestige of the upper deck to more square footage... Also A380 upper deck and A350 cabin widths are similar. Is that a coincidence ?


Reply
Diamond
(@jordan-2)
Joined: 5 years ago

Member
Posts: 321

That would be the same as EK and QR. Its fine.


Reply
 Fred
(@Fred)
Joined: 2 years ago

Posts: 347

As I write *this* comment, a niece has been sitting on the tarmac at LHR for nearly an hour waiting for a gate to open up. They've just decided to park at a hard stand and bus the pax. To corroborate my comments, including those about BA's tech issues, the Financial Times had an article last summer on BA's operational woes. The article faults years of cost-cutting.


Reply
(@ZEPHYR)
Joined: 3 years ago

Posts: 165

First is falling from 14 to 8

Current A380 cabin is 14 First class 97 Business class. That makes 111 premium

New (hypothetically) is 8 First 110 Business. That makes 118 premium.
Slight increase.

B777-300ER F cabin went from 14 to 8
Business class went from 56 to 76


Reply
 Jay
(@Jay)
Joined: 3 years ago

Posts: 126

Maybe if they just had a bit of motivation to change, positivity can return. BA have just taken their customer base for granted just because low cost options are even worse, and BA runs out of Heathrow (and is the largest carrier there, if I'm not wrong).


Reply