British Airways trialed "happiness blankets" which reflect the mood passengers are in. They tested this throughout various stages of flight between London and New York. While this is a cool promotional gimmick, it's little more than that.
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All of the data was probably skewed downward though, because, deep down inside, the passengers knew they were going to land in Newark.
Who needs them. If you're not on a honeymoon or in First or the A380 (or both), the colour'd be black anyway.
For this to be a valid study, they'd need to have controls. Do they have some data showing that people who are sleeping in a cramped economy (on BA or other airlines) are unhappy (blanked is red)? Or perhaps blankets of all/most sleeping people turn blue based on what's being measured.
Total gimmick, I agree - I'm fact I thought it was some delayed April Fool at first! However financially BA are doing OK - certainly much better than all the Chapter 11 bankruptcy US airlines 😉