In late 2022, Iberia Plus moved to revenue-based Avios earning for flights, and it was announced that British Airways Executive Club would move in the same direction in 2023. This is an update, as British Airways has just completed its move to revenue-based Avios earning.
Continue reading: British Airways Moves To Revenue-Based Avios Earning
Share your questions, experiences, and thoughts below.
No follower they, BA has always been a real thought leader and leader-leader in the world of loyalty programs. Very impressive indeed!
/s
Honestly, if the insane fares we've seen this year stick around, it's probably a positive change. Earning 1570 Avios on 300€ "discounted Y" tickets within Europe, which have became a norm, is far preferable over the almost-nothing these tickets earned previously.
The ability to buy the most expensive ticket when someone else is paying for it doesn't exist for most corporate travellers. It is usually the other way around.
I just switched the return portion of my J ticket on BA this weekend to my AS number instead of AA. 16k miles earned vs 8,500 is a massive incentive, despite losing out on the loyalty points. Their loss, not mine.
Just waiting for Tim Dunn to use this opportunity to tell us how Delta is superior...
I really don't get to worried or excited as the loyalty programs are pretty poor. The real points earning is now through the banks and credit cards. As long as they have suckered the banks into paying so much for points this is the direction I see.
The change to revenue-based is not surprising but the sharp cut in bonus awards for EC Gold members is… previously Gold members would earn a 100% award bonus under the distance-based system. I assume they’re calculating that at 9 Avios/£1 of spend, the rewards will come out the same or slightly better for most long haul tickets in premium cabins for Gold members, but it remains a devaluation of elite benefits.
I was wondering the same thing...any corporate travel I have ever been involved with is the cheapest available through a broker/booker/platform of some kind. No one in 2023 is maxing out travel expenses on someone else's dime.
Only fair to add that both BA & AA corporates take advantage of their "joint business venture" aka transatlantic price fixing cabal to avoid UK/EU261 and consumer protection whenever they can.
Given their failed IT systems and plummeting cost cut service perhaps this will be the proverbial straw that will move much business travel onto competitive carriers that habe some respect for their customers.