British Airways has been doing an incredible job with their marketing lately, and in particular with their "BA Magic" campaign. Through this, they encourage people to write in sharing a trip they’d like to take for a special reason, and British Airways (sometimes) makes it happen in a very special way. In the past I’ve…
Continue reading: British Airways Fulfills Girl’s Dream Of Becoming Cabin Crew
Share your questions, experiences, and thoughts below.
Publicity Stunt. Big Corporate Giant. I always love to look for the positives in stuff, but if they really wanted to just fulfil her dream, why film it, and put on a multimillion pound advertising campaign out there?
Still, is very heart warming and it looks like she had a great time - its always great when younger people get to fulfil their dreams, especially given what she's gone through.
Great job Marjorie!
Why film it? To record for her and her family the great experience and give her something to dream about!
Shame on you eagerflyer for belittling her and her strength! She is a bigger person than you!
Rock on Marjorie!
Shame they don’t invest the same amount of money and effort into their onboard product as they do with their marketing.
@annek - As I said, it is a great experience, truly inspirational and actually I was very touched by the video. My point was that it is naive to think this video and the entire set of videos produced by BA aren't being put out there for publicity or to attract attention. Once again - if my words came out odd then I'm sorry - however, I think that just like with the in-flight proposal or the flying to hong kong for a day, it is very naive to think that its not being done for some kind of publicity. I hope that's not the case, but I just think that's a point worth sharing.
Does it matter if they record it or not? They fulfilled a girl’s dream and that’s all that matters.
Thumbs up for British airways for this. And hopefully Marjorie will get better soon with her illness.
Eagerflyer! Apology accepted! I just did not think it was fair to rain on Marjoie's parade!
Needless to say this series is a form of advertising, that said they have done an interesting job of selecting candidates. The proposal angle might be a tad overdone but that being said the others were brilliant!
As for anyone to question why should it be filmed, I just have to ask were you never a child with a dream you thought no one would acknowledge?
It acknowledges a dream and achieved a goal all at the same time!