One of the biggest mistakes Marriott made was to devalue what Platinums get (Breakfast benefit in particular ... now it's do I get breakfast? Do I just get a Bagel? What exactly is the benefit? Is this going to be awkward because the Hotel is just looking at me as a cost factor and not someone who brings more money than others to their bottom line?). They next thing they killed was much of an incentive to stay to earn Platinum. As a frequent guest what's the point in staying frequently at Marriott hotels if anyone with $650 yearly spend can get the same benefit? Just get the credit card stay at cooler indy hotels for a better experience and use the card the rare times you actually have to stay at a Marriott affiliated hotel.
They also killed the value of Platinum status for the hotel owners by flooding the market with Platinums who only spend $650 and not thousands of dollars a year in stays. What kind of yahoos are running Marriott these days?
I'm a Lifetime Platinum and hardly stay at Marriott's anymore because Platinum has no real value. (Or at least I can't be sure of the value). The amount of revenue Marriott has missed out on and moved to Hyatt or indy's because of these changes must be staggering. Though clearly not measured at Marriott corporate because then they don't have to know or disclose they have a problem.