In late January I wrote a post entitled "SkyMall Files For Bankruptcy — What Took So Long?" I think the title more or less speaks for itself in terms of what happened and how I feel about it. SkyMall sells totally ridiculous stuff which most people like poking fun at but aren't actually going to…
Continue reading: SkyMall Makes A Comeback… Sort Of
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"If the cost structure is right it could still be a profitable business."
If the cost structure were right it would cease to be SkyMall.
I wonder if they could reach a deal with gogo to have their website be available without purchasing tickets. On most airlines you can access the airline website to buy tickets without buying internet. If skymall could reach a similar deal at low cost it could drive a lot of traffic to their website.