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All AAdvantage Members Will Get Preferred Boarding

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(@lucky)
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American Airlines will give all AAdvantage members preferred boarding, which sure is a nice way to encourage people to join the AAdvantage program. Starting on Wednesday, December 16, 2020. all American AAdvantage members will receive Group 6 boarding at a minimum (yes, that even includes those booked in basic economy). On top of that, there…

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27 Replies
27 Replies
(@andre-2)
Joined: 5 years ago

Member
Posts: 0

Who cares? Group 6?


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 Bill
(@Bill)
Joined: 11 years ago

Posts: 620

This says it all about airplane boarding. https://www.youtube.com/watch?v=qhxlZC8BZJ4


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(@jasonz)
Joined: 5 years ago

Member
Posts: 0

At very least, CX's green means to pay $100/yr......


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 M
(@M)
Joined: 7 years ago

Posts: 26

If everyone is treated special, no one is treated special. This is not a perk.


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Diamond
(@d3kingg)
Joined: 5 years ago

Member
Posts: 0

Estamos groupo 8.
Donde esta seat 16D ?
Uh dude seat 16D is still seat 16D no matter what language.
What next ? What floor is room 308 on ?


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(@Daniel)
Joined: 14 years ago

Posts: 280

If everyone is elite, no one is elite.

Stinks if you're crediting to another program like Alaska.


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Diamond
(@tortuga)
Joined: 5 years ago

Member
Posts: 0

I just came for the obligatory Key and Peele post. Thank you, @Bill.


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(@Jaded platinum)
Joined: 7 years ago

Posts: 28

Oooohhh Group 6... because that will certainly cut back on the gate lice......


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(@Lorene W)
Joined: 6 years ago

Posts: 1

I agree with several others: If everyone gets priority boarding, then, essentially no one gets priority boarding because the entire crowd is allowed to all get on at the same time!


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(@AF Kay)
Joined: 7 years ago

Posts: 26

Try as you may, AA, this is nothing more than putting lipstick on a pig.


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(@Eric Dregne)
Joined: 6 years ago

Posts: 1

I always get on last no matter my status who wants to be on the plane longer?


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Diamond
(@randy-2)
Joined: 5 years ago

Member
Posts: 651

Will Plat Pro move up to Group 2, since that is where OW Emerald is?


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 A
(@A)
Joined: 17 years ago

Posts: 99

I'm all for people getting priority boarding, but what's the goal here - to differentiate non-status American Airlines members from non-status Oneworld members, e.g. Alaska members? Is the thinking that crediting AA flights to AAdvantage is cheaper for the airline than paying Alaska (or another Oneworld member) for their miles?


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 Jim
(@Jim)
Joined: 6 years ago

Posts: 1

Settle down, it’s marketing.


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(@Monique)
Joined: 6 years ago

Posts: 2

If anyone's paying attention this is actually a demotion and not an advantage! I am currently an American Airlines aadvantage card member and when I fly I am always in group 5. So I'm supposed to be excited that I'm now going to be a 6 which is even worse then 5 was! Since everybody and their mother for some reason is now 4. It seems like every year it gets worse and worse. First they take away giving you points for how many miles you actually fly and change it to how much you are actually spending on a ticket. Which if anybody has noticed is less. No matter how much money you spend or how much you fly it isn't worth anything anymore. Why have an American Advantage program at all? Because it seems like the only person is an advantage for anymore is the airlines.


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(@freeagent)
Joined: 5 years ago

Member
Posts: 0

Lucky, why do you think AA is making so many "positive" changes to AAdvantage lately? Are they getting desperate? Since Dougie took over, they have done nothing but cut service and degrade their product. Just compare a DL A220's Y cabin to AA's MAX, it's insane. They must be getting very desperate. Maybe the people flying AA now are the low yielding non-elites who's business they don't want after all?


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(@Christian)
Joined: 12 years ago

Posts: 844

They should just number priorities into something simple like 1-100 that people can understand. This 9 group stuff - plus Concierge Key! - is ridiculous. The problem is that when someone gets a boarding pass they have little to no idea what their group means in practical terms unless they're group 1.


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 Him
(@Him)
Joined: 7 years ago

Posts: 15

I usually be the last one onboard even for business class (except LCC)


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(@miamigeorge)
Joined: 5 years ago

Member
Posts: 0

I wouldn't think of Group 6 as "preferred boarding." This is the problem though. With "Preferred Boarding" written across the BP too many people think that means they board first. It's becoming out of control that 50 plus people line up for Group 1 boarding for a 737. Some Gate Agents police it better than others. I've come to point that I feel sorry for CKs because they literally get mowed down by the masses huddled at the boarding gate entrance.

Personally I wish they just call First Class instead of Group 1. It's not being a snob but I really don't want to feel that I'm in a posh pit when I'm boarding an aircraft.


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Diamond
(@mike-c)
Joined: 5 years ago

Member
Posts: 340

I have some difficulty understanding how having 100 boarding levels is easier to understand than Concierge Key plus 9 of them, but moving on ...

If giving people slightly better access if they are AAdvantage members is the result, so be it, it's not as if other people who were higher up the food chain would be affected (I'm OW Emerald with another airline and I was initially worried that would be negatively affected). I'm not sure how many extra AAdvantage members there are who don't qualify above Group 6 for other reasons, so the number who benefit may be low. And I understand how AA would give them a minor benefit so they sign up and therefore receive AA marketing material.

To me the bigger question is what are they rationing by creating this elaborate structure of who boards first. It seem that the main reason is that there isn't enough space for all the passengers to stow their carry-ons and the airline needs to create a hierarchy of who will be forced to gate-check their bag. I travel with a bag that fits under the seat in front, so it's not an issue for me, but I can see that the minor advantage gained by being an AAdvantage member could be the difference between having a carry-on and having to gate-check it. That sucks.

(Disclosure: my most frequent travel sector is one usually operated by Dash-8s, and everyone has to gate-check those small wheely bags, but you reclaim them on the tarmac not at the baggage carousel.)


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 Juan
(@Juan)
Joined: 7 years ago

Posts: 77

Sooooo basically everyone is going to be in Group 6. Unless AA has realized that many of their economy passengers don't have an AAdvantage account, which could be possible.


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(@Biggy)
Joined: 6 years ago

Posts: 1

Yeah, I was Group 5 with the credit card previously and now Group 6. What an awesome downgrade. I can't hardly wait!


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 Don
(@Don)
Joined: 6 years ago

Posts: 1

So many people here commenting that obviously didn't even read the article. If you're group 5 with credit card, or group 2 with Elite, your still group 5 or group 2, you still board before the people who are only AAdvantage members. The people who are only AAdvantage members now get to board before people with no affiliation. It doesn't affect anyone else's priority boarding, you'll still board first, it just shuffles around people that were currently in group's 7-9 and means those who are AAdvantage members now get to be in Group 6. It's a nice perk for them, with absolutely no effect on higher priority boarding.


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 Jack
(@Jack)
Joined: 6 years ago

Posts: 34

@Monique, @Biggy - Note that it is group 6 MINIMUM for AAdvantage members. You will still get Group 5 boarding with your credit card - it's just no-status, no-card AAdvantage members getting Group 6.

@Stu - I'm no expert in economics, but I'd guess these improvements to AAdvantage have to do with the loan AA took out against it... they had a significantly higher valuation than UAL/DAL for their loyalty program, so maybe they had to do some stuff to actually increase its value.

@George N Romey - Actually they *did* used to just call First Class, Executive Platinum, etc. until finally Group 1 which was economy pax. But then it created a separate issue because half the plane was lining up for Group 1/Group 2 boarding, when there were 5 pre-groups to board first. So that's the reason they implemented 9-group boarding - yes it's more numbers, but it really is simpler to understand.

@Mike C - The average person is traveling with a rollaboard and a backpack. Those in Group 8/Group 9 usually have to gate-check their rollaboards if it's a full flight.

Anyways - Theoretically, *every* flyer can now get Group 6 as long as they sign up for an AAdvantage account, which I assume is the goal. This builds loyalty by giving benefits even to low-revenue loyal flyers. I'd imagine a non-zero number of people will choose to fly AA just because of this benefit.


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 Gary
(@Gary)
Joined: 6 years ago

Posts: 1

That will be like WN's cattle boarding. They will run out of overhead bin space before 6 is half done!


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(@Monique)
Joined: 6 years ago

Posts: 2

I apologize to all. I realized after I had posted last night that AAdvantage was those who participated in frequent flier miles and not necessarily those with the AAdvantage Credit Card with the same name. So yes, those in Group 5 would remain in 5.

I do have a question though, at one time "if I remember correctly" we used to be Group 4 and then became 5? Does anyone remember when this occurred (was it when they went up to 9 groups) and why? I used to feel like having the credit card was an advantage but now, not so much.


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Gold
(@michael-5)
Joined: 5 years ago

Member
Posts: 69

@Monique... The change from Group 4 to Group 5 wasn't actually a downgrade, it was just a more honest renaming of the groups. When credit card holders boarded with Group 4, certain passengers, like First Class and Concierge Key, boarded before Group 1, so Group 1 wasn't really the first group to board. They renamed the groups so that the first passengers to board are now referred to as Group 1, and every other group number was incremented, even though there was no actual change to boarding priority.


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