Alaska Airlines and American Airlines have a close partnership, which includes complimentary reciprocal upgrades on flights within North America, and more (this goes beyond the two airlines just both belonging to the oneworld alliance).
Continue reading: Alaska Elites Get American Upgrade Certificates For 2024
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Alaska is changing its FF program in 2024 - points still called EQM but CC spend can also get 4K EQM at 10K miles. Also includes all partners. So spending $250K gives you the 100K EQM without flying. AS has also added choice rewards - so I suspect you will be able to get SWUs based on EQM earning levels like AA.
So elminiating the SWUs makes sense.
Although the CC spend EQM is limited to 20K - so correction - you won't be able to earn based on $250K spend.
Interesting as a MM'er I never received an email from AS ! The new redemptions / mileage plan is horrible but in keeping with the current management team which has slowly gutted. I was looking at some seats to Europe last week upon checking a range of dates came across a coach seat for 100K to LHR that took my breath away. I realize nothing is free however having flown well in excess of mm's on AS I would have expected little more.