It’s a big day for Alaska Air Group, as Alaska Airlines and Hawaiian Airlines have just received a single operating certificate, clearing a major hurdle in the eyes of the government…
Continue reading: Major Milestone: Alaska & Hawaiian Achieve Single Operating Certificate
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Whatever they do, they'd better keep that guava juice flowing on those old Hawaiian routes!
I'll miss the HA
Just hope Alaska don't screw up what makes Hawaiian special and get the Kōloa Mai Tai back on board
Does this mean we dont have to wait until HA joins OneWorld to earn AA miles? If all flights are AS I wouldn't think so. Curious how this impacts earning miles
I wasn't aware that they were planning on rebranding the existing Alaska Airlines flights to Hawaii as Hawaiian Airlines flights.
Alaska is a joke. I had miles stolen from my account. They replaced them and I need to call when I need to use them. Found a flight last week and surprised at an 8 hour hold time for the first it outage. Now this today…
I noticed this morning when searching flights to HNL on Alaska’s app that some of the flights are identified as “Operated by Alaska as Hawaiian Airlines”.
Glad to see this milestone actually happen.
Yes AS's IT problems are concerning but I think the real joke is cloud computing in general. It just strikes me as bad architecture to be so dependent upon 3rd party systems. Today, the issue seems to be a Microsoft platform. Previously, they had a hardware issue. There have also been issues with an Amazon platform.
So, today (and last week), it's Alaska. @Tim Dunn and others, let's not forget about Delta and Crowdstrike. AS's response has been to hire consultants to help them fix their IT issues, as opposed to DL's approach of suing Crowdstrike, a vendor they chose themselves. I view that as a step on the right direction.
Flew HA today on my normal OGG-HNL route and it was a mess. Can’t check in online, reservations are being lost, and huge crowds at the ticket counter. Missed my flight because of the chaos this morning.
Prediction: they will ditch both names and become a single brand: Atmos Airways or Atmos Air... code will still be AS...
They already have the livery picked out (See new 787) and they want to get much bigger and be a national carrier.... running two brands is an extra cost and I really think they will ditch it.
I wonder if that's why I was having trouble with a booking for December on Hawaiian on Hawaiian's website. When going through the booking, it wouldn't let me book a seat. IN fact, it said I had to book the flight first before being allowed to select a seat. No seat map was even shown. No way am I booking without knowing if my family could sit together or not.
No. There is nothing "marketing" about this change.
This only operating in the eyes of the FAA. All Hawaiian Airlines flight are now operating under the authority of Alaska's FAA operating certificate. Hawaiian's certificate has essentially been surrendered.
The only real difference the "public" would notice is listening to ATC transmissions, all Hawaiian flights will refer to themselves as "Alaska".
Lucky stated that the "HA" code will be gone later this year when the 2 airlines merge to a "single passenger service system".
It seems to me that as long as Alaska Air Group continues to market Hawaiian as a separate airline, the HA code will need to remain.
As far as FAA/ATC is concerned, the HA code disappeared this morning. But from the reservation's perspective, it lives until the day AAG decides to market all flights as Alaska or Atmos or whatever.
I am very inclined to disagree. I predict that after the requirements AAG agreed to in order to gain government approval of the buyout expire (they are time limited), the HA brand might very well disappear and the whole airline will (again) be Alaska Airlines. Rebranding is expensive and would provide zero benefit to the company, particularly after building international long hail routes under the Alaska brand. The Alaska brand has worked just fine for route expansion across the USA and into Latin America. There is no valid/rational reason to change it.
What if they want to build a hub in the Midwest or east? Being Alaska airlines with a hub in FLL makes zero sense. What if they buy assets from Spirit or JetBlue? They want to grow…
Not necessarily. Think years back when Delta started "Song" and United had "ted". Both were different brands with different cabin layouts, but used the parent airline coding.
I know a number of HA employees based here in HNL and they’re super sad. They feel like AS provided many false promises and acted in bad faith. They didn’t go into specifics, but they (the ones I know) aren’t happy about the merger.
Eventually, it needs to adopt one name.
I think it will be a hard sell for Koreans & Japanese looking for tropical breezes to warm up to Alaska Airlines.
I was thinking along the lines Pacific Air, however, that title is held by a Vietnamese airline.
Maybe Pan Pacific (Chester on the tail with wind in his hair and a lei around his neck), or Air Pacific (defunct California airline).
I have been reviewing the latest merger of Ak Aiirlines and Hawaiian Airlines, I have been wondering if their would be flights directly from Anchorage Alaska to Hawaii to the Asian countries ?, if that is so would their be an opportunity to merger flights to the Asian country from Alaska to Hawaii to the Asia?,,, if so, I believe their would be more client and customers that would be very interested in that particular flight route?,,,
Does this mean that you get miles on oneworld partner airlines for Hawaiian flights (if they're technically Alaska, and Alaska is an OW member)? Looking eg at info on AA website, Hawaiian flights are specifically excluded...