In August 2024, we saw the launch of Atmos Rewards, the loyalty program of of Alaska Air Group, which includes Alaska Airlines and Hawaiian Airlines. This included a rebranding of elite tiers, plus plans to introduce a new top tier perk. Along those lines, we’ve just seen that exciting benefit rolled out, and it’s a…
Continue reading: Alaska & Hawaiian One-Of-A-Kind Atmos Titanium Global Upgrade Perk Live
Share your questions, experiences, and thoughts below.
Honestly, I don't really think this should even be considered a perk or reason for pursuing Titanium. I assume most elites are already booked into business class or aren't willing to gamble at an upgrade - I know I'm not. I've been 100K/Titanium/75k for over 10 years and the upgrade certs are useless, so I doubt we'll see availability to use these. Atmos and Titanium are very rewarding, but this is not one of those reasons.
OK, I guess this at least keeps the Upgradd Cert choice from being a complete sham at this point. U space is available in advance on 0.0001% of flights now. Why dont bloggers point this out instead of all the fluff AS has been rolling out. They have totally destroyed Mileage Plan.
@Ben I was lucky enough to receive one of these last week on NRT => SEA. The upgrade list showed from the beginning of the flight’s calendar day, and was processed 1 hour before departure when the flight closed for new bookings
Feels like all programs have devalued, one way or another. Alaska, Qantas, Aeroplan... all used to have amazing partner awards. Now, slimmer and slimmer. Delta's RUCs used to be great for Main to D1 on JFK-SFO; now, hardly any availability. Gene... it's bad.
Unlike others here I (Titanium) have had good luck with upgrades. And used two certificates each to upgrade HNL to AKL for two of us in late March. Cleared about 2 days before departure. A number upgrades to first as well, more than 50% since the end of 2025. Of course like everyone I would love upgrades all the time, and certificates to clear immediately. But given everything, not complaining yet.
Agree with earlier post that upgrade certificates are basically worthless. I have earned dozens over the years and used them only once; so useless that I don't even bother taking the time to check to see if they're useable on a specific flight.
BTW, Atmos launched in August 2025, not August 2024.
“ This complimentary upgrade perk is super valuable, and a major incentive to go for Titanium status.”
On paper maybe? But it’s too soon to say that it is realistically no?
My wife is Titanium and we got bumped to Business Class from HNL - KIX mid-May. There were 3 on the waitlist, and all 3 got bumped up. The only strange thing was we had to ask the crew at the gate about upgrade, since they comfirmed our seats in extra comfort right before boarding. Once we asked they printed us the new boarding tickets, might just be the new policy and unfamilar staff?