Strategically buying points for premium travel can be a great value. Finnair Plus has just launched its newest promotion on purchased Avios, offering up to a 40% discount. This is the second offer we’ve seen from the program this year, and it could prove to be quite valuable.
In this post:
Promotion on purchased Finnair Plus Avios
Through Monday, June 30, 2025, Finnair Plus is offering a discount on purchased Avios. This promotion offers tiered rewards, as follows:
- Buy 5,000-19,000 Avios, receive a 25% discount
- Buy 20,000-49,000 Avios, receive a 30% discount
- Buy 50,000-74,000 Avios, receive a 35% discount
- Buy 75,000-200,000 Avios, receive a 40% discount
Ordinarily Finnair charges 2.1 cents (in EUR) per purchased Avios. If you were eligible for the 40% discount, you could purchase a total of 200,000 Avios at a cost of €2,520 (~$2,927), which is a rate of 1.46 cents (in USD) per Avios.
Note that this offer is only available to Finnair Plus members who joined the program before June 2, 2025, and who have a minimum balance of 500 Avios in their account (though those Avios can be transfered from another “flavor” of the currency).
Which credit card should you buy Finnair Plus Avios with?
Finnair Plus Avios purchases are processed by points.com, meaning they don’t count as an airfare purchase for the purposes of credit card spending. Therefore I’d recommend using a card on which you’re trying to reach minimum spending, or otherwise, a credit card that maximizes your return on everyday spending. Given that purchases are processed in euro, you’ll probably want to choose a card with no foreign transaction fees.
Is buying Finnair Plus Avios worth it?
With Finnair Plus having adopted Avios as its rewards currency, the program has completely overhauled award pricing. So, what can you expect to pay nowadays?
Below you can find the one-way Finnair Plus award redemptions rates for travel on Finnair.
Awards also have surcharges, though they’re at least mild. If you have a connecting itinerary, you’ll only be charged the surcharge correlated to the most expensive segment flown.
When your award booking includes a connecting flight, Avios are charged separately for each flight, except for flights within Finland and Northern Europe. For example, a Frankfurt to Helsinki to New York business class award would cost you 82,500 Avios (20,000 Avios plus 62,500 Avios). One awesome thing is that Finnair Plus has an award seat guarantee, meaning there’s pretty consistently award availability when booking far in advance.
Finnair Plus also allows redemptions on partner airlines, though the pricing isn’t particularly attractive, for the most part. The more important thing to keep in mind is that it’s possible to transfer Avios between the various “flavors” of the currency.
Therefore this promotion is also an opportunity to earn Avios that you can transfer 1:1 to programs like Aer Lingus AerClub, British Airways Executive Club, Iberia Plus, Qatar Airways Privilege Club, etc. That opens up more redemption opportunities.
Bottom line
Finnair Plus has launched a promotion on purchased Avios. With this, you can receive up to a 40% discount when purchasing Avios, which is an opportunity to buy them for 1.46 cents each (in USD). This is better than the promotion we saw from the program earlier this year, but not quite as good as some past offers we saw from the program.
Still, this could be worth it if you have an immediate use in mind for Avios. Also keep in mind that this is an opportunity to earn rewards with other “flavors” of Avios, thanks to the 1:1 transfer options.
Does anyone plan on taking advantage of this promo on Finnair Plus Avios?
It's ok, but I struggle to get value of more than 1.4 cents per mile out of it when living in continental Europe..