Video: British Airways’ 2019 Christmas Surprise

British Airways is known for their “BA Magic” campaign, where they will make travel dreams come true for deserving people. This is something British Airways has consistently done an amazing job with, and this most definitely makes me feel more fondly about the company.

Every year around Christmas they seem to release some sort of BA Magic video, and they’ve just done that for this year.

In this installment of BA Magic, British Airways has taken a family on the trip of a lifetime to Australia to surprise their uncle for his wedding day. Of course this isn’t just your typical family holiday, though:

Cheryl Lawley, 36 from Nuneaton, contacted the airline in early 2019 to share her story. In 2016 Cheryl was diagnosed with incurable brain cancer and after undergoing a 14-hour operation, Cheryl woke to unexpectedly find her uncle, Ben, by her bedside. Ben had travelled from his home in Melbourne, Australia, to nurse Cheryl and help care for her three children, aged 16, 10 and 9.

After returning to Melbourne, Ben announced that he was engaged to marry his partner of 14 years, Andrew, but given Cheryl’s circumstances she would be unable to attend. Until BA Magic stepped in!

British Airways organized for Cheryl, her partner Adrian, 31, and children Mia, Ashdon and Carson to fly to Melbourne, with lots of surprises and adventure along the way.

As you’ll see, there are lots of surprises along the way, from a shopping experience at Heathrow, to Elemis spa treatments, to upgrades to business class, to a suite at the Langham Melbourne.

You can check out the full video here:

What a nice story, and kudos to British Airways for a just well done for this deserving family!

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Vitor New Member

People, Merry christmas! I’ve been a reader for quite long( on multiple daily basis). Ive seen hateful comments from we-all-know-who. After Lucky has banned these kind orf activities I believe we should simply ignore hateful comments like @Stanley. The best response is ignoring. Let’s use this website as an aviation geek kinda thing and let bad comments to die. Let’s engage in more productive conversation. Use our passion and knowledge for aviation to create meaningful discussion. To you all, a very merry christmas

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vitor Guest

People, Merry christmas! I’ve been a reader for quite long( on multiple daily basis). Ive seen hateful comments from we-all-know-who. After Lucky has banned these kind of activities I believe we should simply ignore hateful comments like @Stanley. The best response is ignoring. Let’s use this website as an aviation geek kinda thing and let bad comments to die. Let’s engage in more productive conversation. Use our passion and knowledge for aviation to create meaningful discussion. To you all, a very merry christmas

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Chris Guest

@ Jimmy - well said, couldn’t agree more!

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Jimmy Guest

As a loyal and happy BA flier I am glad to see someone in need get the opportunity to do something that they may not have been able to do without assistance. I don't care about the intent, I care that a few lives are now better because of these efforts. Well done BA!

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John Guest

@Dave Thank you for pointing out the obvious. And I say that with no sarcasm intended! It needs to get pointed out. I'm personally glad for the folks involved here. They deserve a break in life. But first and foremost, as you point out, this is all about making BA look good through emotive and skillful marketing to generate goodwill and (potential) future revenue. Does that sound cynical? I would say it's just simple reality. BA have a good track record of producing these marketing campaigns around xmas. I'm glad they have the side-effect of genuinely helping (albeit an extremely limited amount of people), but I don't get sucked in by the marketing process that was part of it.

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