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American sent out an email today to AAdvantage members with a video message from Maya Leibman, the President of AAdvantage. If you haven’t seen it, you can check it out here.
Mildly cheesy? Of course. But I love the humor and the fact that she’s putting her personality into it, not something you often see from executives at legacy airlines.
Thoughts? Love it? Hate it?
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I liked it.
She was uncomfortable to watch.
I like it--the display of personality is nice and she seemed genuinely enthusiastic about the message.
I liked it.
She was uncomfortable to watch.
I like it--the display of personality is nice and she seemed genuinely enthusiastic about the message.
Seems like a great video! I love it when corporates interact with their customers like that. Similar to what the AS/QX executives last March did when they had a "computer meltdown", which resulted in mass cancellations. Many might not realize, at least in the airline industry, but it DOES go a long way with most of the customers. Same with DL with @Deltaassist, the ATL event where frequent flyers got to work as a gate...
Seems like a great video! I love it when corporates interact with their customers like that. Similar to what the AS/QX executives last March did when they had a "computer meltdown", which resulted in mass cancellations. Many might not realize, at least in the airline industry, but it DOES go a long way with most of the customers. Same with DL with @Deltaassist, the ATL event where frequent flyers got to work as a gate agent for a day, and some airlines with MegaDos [I suspect Maya probably had a part in turning the OneWorld MegaDo into reality], etc.
The only bummer for me as a deaf person is that there is no captions or transcripts, so I have no clue of the details she mentioned in the video except the general topics with the credit card, MM program, etc.
Anyway, great job Maya and I wish more airline executives were like you!
Corny, but a creative way to get the message across. Makes the company seem much better when we see a friendly face behind the brand.
Very cheesy, did not like it a bit.
Absolutely refreshing, puts a face to what has become a completely faceless unbranded airline. Great job Maya, let's hope none of AA's CxOs decides that they rather hide behind an undistinguished brand (just like they have for ... the last decade) and not converse with customers. Not to worry--you'll definitely find another job VERY fast!
I liked it as well, but how long until AA drop their 50K/Sapphire flyer bonus mile earning down to 50%?
I rather liked the personal message. The way that United rolled out its Mileage Plus changes, I couldn't help but feel like that toddler that was urinated on during that recent JetBlue flight.
... things will change, and probably will. Wow. A great video concludes with the opening of the can of worms.