I’ve been flying for 24 hours straight and am rather speechless, so will let the promotion speak for itself:
We invite AAdvantage® members* who do not currently hold elite status to reach Gold, Platinum or Executive Platinum status faster and keep it through February 28, 2015. Not an AAdvantage member? It’s fast and free to join!
Members who are eligible for this offer and reach a mileage threshold below will open up a whole new world of perks designed to make travel easier. When you meet the requirements, you will have the opportunity to experience the exclusive benefits our elite status members enjoy, including:
- Mileage bonuses on eligible flights
- Complimentary access to Preferred Seats
- Special upgrade privileges
- Priority Access at check-in and boarding
- Free checked bags
It’s easy to enroll for your exclusive offer.
Simply register by 11:59 p.m. (CT) on August 27, 2013, using promotion code H3TLI. Then, start flying on American or select airlines** to earn the required elite-qualifying miles between September 1, 2013, and December 31, 2013.
Let me make sure I understand this correctly. American is offering non-elites that have never flown American before Executive Platinum status if they fly 30,000 miles in the last four months of the year (which is even proportionally less than what is required to achieve the status)? I think the biggest slap in the face is that if you’re currently a Gold or Platinum member (via lifetime status, for example) you wouldn’t be eligible for the Executive Platinum fast track, while someone that has never flown American would be.
I mean, I don’t really know what to say here. They’re giving you status through February of 2015, so this is the most generous non-targeted promotion I’ve seen in a long time.
Uh, mom and dad, pack your bags, we’re going for Executive Platinum! In all honesty, while it’s perhaps against my own interest to recommend people take advantage of this, at the end of the day it’s a promotion American published and I can’t help but encourage people to do so. While I’m not sure, my guess would be that if you complete the Executive Platinum fast track you’ll get eight systemwide upgrades, though I could be wrong on that.
It’s also interesting to note that qualification is based on elite qualifying miles and not even elite qualifying points, making it even easier to achieve.
Welcome new Executive Platinum members!
(Tip of the hat to AAdvantageGeek)

Membership is free and takes no more information than commenting as a guest. Earn status points for good contributions, and see fewer ads as your status grows.