American offering ridiculously generous elite fast track to non-elites (apparently not targeted)

I’ve been flying for 24 hours straight and am rather speechless, so will let the promotion speak for itself:

We invite AAdvantage® members* who do not currently hold elite status to reach Gold, Platinum or Executive Platinum status faster and keep it through February 28, 2015. Not an AAdvantage member? It’s fast and free to join!

Members who are eligible for this offer and reach a mileage threshold below will open up a whole new world of perks designed to make travel easier. When you meet the requirements, you will have the opportunity to experience the exclusive benefits our elite status members enjoy, including:

  • Mileage bonuses on eligible flights
  • Complimentary access to Preferred Seats
  • Special upgrade privileges
  • Priority Access at check-in and boarding
  • Free checked bags

It’s easy to enroll for your exclusive offer.

Simply register by 11:59 p.m. (CT) on August 27, 2013, using promotion code H3TLI. Then, start flying on American or select airlines** to earn the required elite-qualifying miles between September 1, 2013, and December 31, 2013.

American_Elite_Fast_Track

Let me make sure I understand this correctly. American is offering non-elites that have never flown American before Executive Platinum status if they fly 30,000 miles in the last four months of the year (which is even proportionally less than what is required to achieve the status)? I think the biggest slap in the face is that if you’re currently a Gold or Platinum member (via lifetime status, for example) you wouldn’t be eligible for the Executive Platinum fast track, while someone that has never flown American would be.

I mean, I don’t really know what to say here. They’re giving you status through February of 2015, so this is the most generous non-targeted promotion I’ve seen in a long time.

Uh, mom and dad, pack your bags, we’re going for Executive Platinum! In all honesty, while it’s perhaps against my own interest to recommend people take advantage of this, at the end of the day it’s a promotion American published and I can’t help but encourage people to do so. While I’m not sure, my guess would be that if you complete the Executive Platinum fast track you’ll get eight systemwide upgrades, though I could be wrong on that.

It’s also interesting to note that qualification is based on elite qualifying miles and not even elite qualifying points, making it even easier to achieve.

Welcome new Executive Platinum members!

(Tip of the hat to AAdvantageGeek)

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Andy Guest

i found the link broke. it seems AA stops the registration. pls help post the link i you ave. thanks!

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AJ New Member

I signed up but i can feel the anger of all those who would worked through the year for status on AA. I have a feeling AA is going to cancel this thing but have yet to hear anything from them. Wonder when i'm going to get that cancellation email...

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Indy Guest

Do you think they'll honor it for non-targeted, non-elite members who signed up in time?

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Paul Member

Even though the deal is dead, I'd still be pissed off! Who gives a promo, even if it is target, to the AA top tier? That tells me that it is not valued all that much by AA......

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lucky OMAAT

@ Shannon -- Yes it is.

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