Here’s a cute promotion, for anyone flying with Alaska Airlines later this week…
In this post:
Alaska Airlines ugly sweater promotion
Friday, December 15, 2023, is National Ugly Holiday Sweater Day (apparently?). To celebrate, Alaska Airlines is offering priority boarding to those who wear ugly holiday sweaters on that day.
This ugly sweater promo is valid across all Alaska Airlines and Horizon Air flights, and eligible passengers will be able to board early, after first class passengers and elite members (following Group B). So this is only useful for non-premium passengers, but then again, you can always wear an ugly sweater just to get in the spirit. 😉
For six years straight, Alaska Airlines has come out with its own branded ugly sweater annually, so you may see some employees wearing these at airports. This year’s sweater has a new twist on Alaska’s classic snow planes, and the sweaters are made from 70% recycled post-consumer polyester. These can be purchased by members of the public through the Alaska Airlines company store.
This isn’t the first time that Alaska Airlines has offered this promo
As mentioned above, Alaska Airlines has been running this promotion for several years now. In the past we’ve even seen Alaska sometimes offer priority boarding to those with Starbucks drinks, though I imagine that won’t be offered again, given that Alaska has switched to Stumptown Coffee. 😉
This is a cute concept. While the time around the holidays is very busy for airlines, the concentration of elite members isn’t necessarily that high, so there should be no issues offering priority boarding to the few people who may wear these. Furthermore, this won’t even impact first class flyers or elite members, since those with ugly sweaters board after them.
This promotion might just be enough to encourage some people to wear ugly sweaters, since priority boarding can be valuable on a day where all planes are going to be full, and many people will no doubt have to gate check their bags.
Bottom line
This Friday, Alaska Airlines will offer priority boarding to anyone wearing an ugly sweater. This is a fun promotion, regardless of whether or not you have anything to gain here. And if you like Alaska’s ugly sweaters, you can even buy your own.
Would you wear an ugly sweater to get priority boarding, if you weren’t otherwise eligible?
How do they determine what’s ugly given most Americans’ fashion choices ?
bit awkward if you're a clothes designer travelling on the day and see someone else show up wearing a sweater you designed
Oh yes. But tacky and American Christmas often overlap. Once I wore an expensive sweater with detachable feathers down each sleeve. It was a very Vegas Christmas.
I'm flying Alaska on Friday and Saturday. I'm MVP75 so already board early but maybe I will wear my United holiday sweater just for fun.
This has got to be the worst sweater yet. There's nothing about this sweater that says aviation besides the Alaska logo.
The snowflakes are made of planes (as is common for AS marketing in December).