Hyatt standard room free night definition
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Loyalty program
Loyalty program
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20Eric19 New MemberI’m doing research on Hotel loyalty programs. Marriott’s merger with Starwood has boosted their base to roughly 110m loyal customers, in comparison to Hilton’s 74m. I would like to know how many (what percentage roughly) of those 110m are US customers, and same for Hilton. Anybody have an idea ?
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OCTinPHL Diamond[QUOTE=”20Eric19, post: 64387, member: 5584″]I’m doing research on Hotel loyalty programs. Marriott’s merger with Starwood has boosted their base to roughly 110m loyal customers, in comparison to Hilton’s 74m. I would like to know how many (what percentage roughly) of those 110m are US customers, and same for Hilton. Anybody have an idea ?
Thanks, Eric[/QUOTE]I am guessing that the companies keep that info pretty confidential. But I suggest looking at SEC filings – that may give you some decent info and perhaps point to other places to look (annual reports, litigation).
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