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How does the Four Seasons not have a loyalty programme?
Recently my family and I haven been staying at a couple of FS around the world and this got me thinking m: if practically every other hotel company in the world has a rewards programme – how does the FS manage without one and then how does it ensure customer keep on returning? I just think that in this day in age surely they would be at a huge disadvantage for not being able to guarantee customer loyalty? Also, do you think that FS will have a loyalty programme in the near future?
I read somewhere once that if you have a fantastic product and service you don’t need a loyalty program. I believe there is enough of a niche market at the top of the customer pyramid where quality is the deciding factor. If the company has it or at least has the perception of it, you don’t need to offer points for loyalty. Most people at that level need to go where they want to go, when they want to, and want services that meet their needs. They’re not going to be futzing around with points and availability.
Gaurav is spot on, though I’ll also have a post a bit later with my thoughts. Great question!
I know that Four Seasons has some sort of invite only loyalty program of sorts but those are the only details that I know of.