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Were previous Alaska redemption rates for Emirates really under market value?
I have a question I hope others can answer. I was surprised to read that the EK F award redemptions on AS were significantly under market value. Let’s take 90K miles from the US to DBX. Until AA’s devaluation just last week, wasn’t this right in line with the redemption on AA for EY F? Even AA’s new rate for EY F to the Middle East is considerably less that AS’s rate for EK F to the Middle East.
I know that I’ve read that EK charges its own members way more than AS did, but given the attractive rates on JL for EK F and AA’s rates for EY F, aren’t the new AS rates for EK F the highest out there by far? Do any other US airlines charge 180K or 200K miles one-way for an F ticket? Heck, even SQ Suites is 107.5K, and considerably less with their 15% discount.
I flew EK F SFO-DBX-LGW last summer and loved every second of it. But AS’s new rates would suggest it’s the most aspirational redemption out there.
Just really curious about the “under market value” side of it all. Thanks — eager to hear what y’all say.
[USER=128]@SeattleTodd[/USER] I agree with you 100%. The difference between EY and EK may be the number of F seats released. EK seemed to have way more availability than EY so presumably EK was being inundated with award travelers compared to EY? I guess EK wants to make more money on their F product rather than limit access the way others do. That makes sense given how aggressively they have been advertising their F product (see my post on “Emirates Ads”).
Yeah, they weren’t undervalued. They were [I]already[/I] more to Asia than post-devaluation United, American, or Aeroplan, with less flexible routing rules.