The Waldorf Astoria portfolio is on fire, with all kinds of amazing new properties under development, in London, New York, Sydney, Tokyo, etc. Well, Hilton has just announced the next location for its flagship brand, and it’s… a bit more off the beaten path.
Details of the planned Waldorf Astoria Texas Hill Country
The Waldorf Astoria Texas Hill Country is expected to open in 2027, as a partnership between Hilton and Wine Country Hospitality Partners LLC. This will be Waldorf Astoria’s first property in Texas.
For those not familiar with Texas Hill Country, this is Texas’ most popular wine-tasting destination, with over 100 wineries, and it’s the second most visited wine country in the United States. The resort will be located less than one mile from downtown Fredericksburg, and will be less than a two hour drive from Austin and San Antonio (it’s 75 miles west of Austin and 65 miles northwest of San Antonio).
The Waldorf Astoria is expected to feature 60 dedicated hotel rooms, 37 branded multi-bedroom resort villas (up to 74 keys, through hotel rental programs), and 50 branded private residences. The resort will also have five food and beverage concepts, an 11,000 square foot spa and fitness center, two resort style pools, and more. The property’s design is described as being “authentically Texan,” with sprawling views of the surrounding Hill Country.
Here’s how Amy King, Hilton’s VP of Luxury & Mixed-Use Development, describes this:
“Waldorf Astoria Texas Hill Country’s signing marks a monumental milestone for Hilton and is integral to both our growth in the state, which represents Hilton’s largest hotel portfolio in the U.S., and Hilton luxury brands portfolio expansion across the Americas. Conrad Hilton’s legacy in the hotel business began in Texas more than 105 years ago, and working alongside incredible owners, we’re proud to deliver on Conrad’s vision as we introduce our distinguished luxury hotel and residential portfolio in the destination.”
This Waldorf Astoria looks intriguing(ish)
I’ve never been to Texas Hill Country, though I’m intrigued. I’m a big fan of wine regions — not because I’m a big wine drinker, necessarily, but rather because they’re typically so picturesque, have a great climate, and have excellent restaurants. To those who have been to Texas Hill Country, how does it compare to Napa? It’s certainly more convenient to get to, coming from Florida…
As far as the Waldorf Astoria goes, it’ll be nice to have a luxury points hotel in the area. That being said, I’m a bit disillusioned by luxury properties in the United States in general, and I rarely choose to vacation domestically.
It’s not just that luxury properties in the United States are typically outrageously expensive, but then they don’t actually deliver an amazing experience, often with lackluster service, nickel-and-diming at every opportunity, and a feeling that a lot of corners are being cut. I’m especially skeptical given that this will be a bit of a resort factory, given the total capacity of the property (between the hotel, the timeshare, and the residences).
Still, more options are always a good thing, and it seems like an easy getaway.
Bottom line
The Waldorf Astoria brand is expanding to Texas Hill Country, with a resort expected to open in 2027. This seems like a cool new wine country getaway that will be convenient for many, though it’s also quite a large resort, given that it has hotel rooms, timeshare units, and private residences.
What do you make of this upcoming Waldorf Astoria?
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