A hotel that I’ve been looking forward to for years is finally opening in the coming days. Admittedly I’m probably a little more excited about this than the average person (since I have family in the area), so thanks for indulging me…
In this post:
Basics of The Florentin Frankfurt, Althoff Collection
The Florentin Frankfurt is opening as of Monday, December 1, 2025. This represents the rebranding of the former Villa Kennedy Frankfurt, which closed in 2022.
Initially the property was going to be converted into something other than a hotel, but the owners backtracked, and now it belongs to the Althoff Collection. For those not familiar, that’s a German hotel group, with a small collection of properties.
Of course I wish this hotel were branded more internationally (in terms of elite perks and points), but it is what it is. The hotel also belongs to Leading Hotels of the World (LHW), which is more of a marketing organization than an actual hotel group.
Anyway, back in the day I considered Villa Kennedy to be the city’s best property. The hotel has now undergone a full renovation, so I suspect this will continue to be the place to stay, even better than before.
The Florentin boasts 147 rooms and suites, ranging in size from the 32-34 square meter deluxe rooms, to the 68-74 square meter deluxe suites. The breakdown of rooms vs. suites is interesting, as there are 98 rooms and 49 suites, so it’s quite a suite-heavy property.
The Florentin also has a full service spa with five treatment rooms, an indoor pool, saunas, steam rooms, and more.
When it comes to the culinary scene, expect two restaurants, a bar, and a cigar room. The restaurants include The Garden, offering all-day dining, plus The Dune, a destination restaurant by Niclas Nußbaumer. That’s in addition to The Florentin Bar and a cigar room.
Frankfurt’s luxury hotel market really is quite sad, so this looks like it’ll be the city’s best property, by a long shot.
The Florentin Frankfurt pricing & availability
As mentioned above, The Florentin Frankfurt is opening as of December 2025. So, what is pricing like? I imagine pricing will change over time, given that the hotel is brand new, and it takes time to optimize pricing. As things currently stand, the absolute lowest rate I see is €421 per night for a base room, but costs go up from there.
They’re definitely skimming the market in terms of pricing, and I’m curious if the hotel can command those rates, especially without a connection to a major international hotel group (which often stimulates bookings).
The funny thing about Frankfurt is that it’s a European business hub, but at the same time, has virtually zero tourism. Sure, maybe sometimes people stop there for a long layover, but it’s not like you see too many people (especially international travelers) visit Frankfurt as their intended destination.
Not only is that pricing on the high side, but as of now, The Florentin doesn’t seem to belong to any of the major programs that offer extra perks, like Virtuoso, Amex Fine Hotels & Resorts, etc. It’s always advantageous to book that way, to take advantage of benefits like free breakfast, a room upgrade, a credit, etc.
That being said, Leading Hotels of the World does have its Leaders Club program, which at least offers some perks. Just for being a member, you can receive an upgrade, complimentary breakfast, and more. It still seems like it would be advantageous if the hotel joined more programs, to increase its potential customer base.
Bottom line
The Florentin Frankfurt is opening as of December 2025, representing the reopening of the former Villa Kennedy Frankfurt. It was my favorite property in Frankfurt before it closed, and now that it has undergone a full renovation, I’m sure it’ll be even nicer. I look forward to staying here, though ideally in summer, to be able to fully enjoy the beautiful courtyard.
This isn’t the only property opening soon in Frankfurt, as Kennedy 89, Hyatt Unbound Collection, is expected to open in January 2026, and is basically next door to this hotel. I’m looking forward to that as well.
Anyone else looking forward to staying at The Florentin Frankfurt?
Lucky, you are totally off on tourist visits to Frankfurt am Main. From the "Beherbergungsabgabe" (only levied on leisure/non-business travelers), we know that roughly 1/3 of visitors are not in Frankfurt on business. As Frankfurt has 6m-7m unique visitors (defined as those staying at least one overnight in a hospitality venue) and roughly 11.5m nights spent by those visitors per annum, the tourist numbers are far from negligible.
Sure, it is not Bangkok, but 2m...
Lucky, you are totally off on tourist visits to Frankfurt am Main. From the "Beherbergungsabgabe" (only levied on leisure/non-business travelers), we know that roughly 1/3 of visitors are not in Frankfurt on business. As Frankfurt has 6m-7m unique visitors (defined as those staying at least one overnight in a hospitality venue) and roughly 11.5m nights spent by those visitors per annum, the tourist numbers are far from negligible.
Sure, it is not Bangkok, but 2m plus leisure travellers spending around 4m nights is quite substantial.
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Anyways, Frankfurt has some fun hotel openings these days. After the Kimpton, the Unbound will open in January. The Hyatt House will open in the summer. There is a huge new Ruby expected to open in 2026 in the city center (close to 300 keys). And, of course, the Hessische Hof, which should be roughly comparable to the Florentin, is supposed to re-open in 2026 as well.
The funny thing about Frankfurt is that it’s a European business hub, but at the same time, has virtually zero tourism.
Oh wow, this is truly false! Compared to other German Cities, Frankfurt am Main has the most tourists in relation to its population. And in total its Nr. 4 in the raking (Berlin, Munich, Hamburg, Frankfurt ). There are plenty of tourists (also international) visiting Frankfurt.
I absolutely loved the Villa Kennedy!
Glad to see the property is open again under a new name after a refresh. And the Althoff group usually does a very good job at running those kind of properties.
Also, I prefer this over any Sofitel.
Any hotel with a cigar room (or 2) has lost me right there!
Thanks for this insightful comment!
You repeatedly make comments about LHW and similar groups (Preferred Hotels, GHA Discovery, etc.) being "more of a marketing group", as if that's a bad thing. First, many travelers, like myself prefer not staying in corporate chain properties, which typically follow the same generic, soulless designs and formulated service delivery. It's also a positive not be in a hotel full of point chasers, whining about their upgrades and demanding amenities. Lastly, other than the (deeply...
You repeatedly make comments about LHW and similar groups (Preferred Hotels, GHA Discovery, etc.) being "more of a marketing group", as if that's a bad thing. First, many travelers, like myself prefer not staying in corporate chain properties, which typically follow the same generic, soulless designs and formulated service delivery. It's also a positive not be in a hotel full of point chasers, whining about their upgrades and demanding amenities. Lastly, other than the (deeply devalued) point systems, aren't all the corporate chains essentially just marketing groups? Nearly all major hotels are owned by private investors, not by the corporate flag thy fly, they only have licensing agreements- essentially just for the marketing and booking channels.
Ben they are part of the LHW group. Advisors can book people through the Leaders Club for the usual perks like breakfast and late check out.
And guests who are Leaders Club members can book themselves and receive those perks. Article needs a re-write.
@ Jack -- Added mention of Leaders Club, thank you!
I’ve got an upcoming 1 night stay in Frankfurt in Jan and have currently booked the Sofitel at €350 a night through ACCOR STEP (with Fords company actually) so get breakfast, $100 credit, upgrade, late checkout etc and the Florentin is €421 on that night with none of those inclusions.
From all accounts the Sofitel is spectacular with brilliant service - would be nice if you tried it Ben! Was searching through OMAAT trying to find if you had reviewed it!
Is ~$500/night not absurd for Frankfurt?? I’m booking a last minute room tomorrow night and I don’t think I saw anything over $250 ish
@ Alec -- Yeah, it's an odd hotel market, where you're right, everything basically costs under $300 per night. I'd add two caveats.
First, Frankfurt is also a huge convention and conference city, and when a major event is in town, rates skyrocket across the board, and even limited service hotels can cost $500+ per night. Second, a hotel of this caliber has to be able to command some sort of a premium. So while...
@ Alec -- Yeah, it's an odd hotel market, where you're right, everything basically costs under $300 per night. I'd add two caveats.
First, Frankfurt is also a huge convention and conference city, and when a major event is in town, rates skyrocket across the board, and even limited service hotels can cost $500+ per night. Second, a hotel of this caliber has to be able to command some sort of a premium. So while a 100% premium of course sounds like a lot, to look at it another way, a couple of hundred bucks per night for a true luxury property isn't that unreasonable. Now, we'll see to what extent the market can sustain this, though.
Rate variability is frankly enormous. The same standard room in the same 4* hotel could be €68 on a quiet night and €285 when a major event is on.
I do believe they have a special program as I booked it with the usual benefits of 100 USD credit, breakfast, upgrade, etc.
@ Ignacio -- For The Florentin? Do you know what the program is called, by chance?
Leading Vita, the one from LHW
You seem to be certain that this hotel is going to be 'better' than the long-established Sofitel Opera which can charge upwards of €500 per night for a standard room. What's your rationale?
@ Throwawayname -- Back when Villa Kennedy and the Sofitel were both open, most people agreed that Villa Kennedy was the better luxury hotel. Now that Villa Kennedy has undergone a full refresh, I imagine it will be even better.
Truth be told, maybe I'm wrong. I haven't actually stayed at the Sofitel (I hope to soon!), though to me it looks like a fairly generic luxury city hotel. Part of what makes this property...
@ Throwawayname -- Back when Villa Kennedy and the Sofitel were both open, most people agreed that Villa Kennedy was the better luxury hotel. Now that Villa Kennedy has undergone a full refresh, I imagine it will be even better.
Truth be told, maybe I'm wrong. I haven't actually stayed at the Sofitel (I hope to soon!), though to me it looks like a fairly generic luxury city hotel. Part of what makes this property so charming is its history, and that it doesn't really feel like a city hotel.
Fair enough, would be good to see a review of the Sofitel and generally more Accor coverage here.
Yeah it’s a funny one marketing wise. I always stay at the airport when in Frankfurt as I like the views of the tarmac and it’s usually a short stay.
If I was trawling expedía for a 2-3 day stay I’d be looking at 4 figure 9.5/10 reviews to book a place for $500 a night. Outside of your (wonderful) article it wouldn’t register for me as a place to stay. Won’t take long I’m guessing though to become a hot spot.
Trivago is the best for that sort of thing as it compares pricing across multiple sites. In fact, I often use it even when I know exactly where I want to stay so that I can get a price match/BRG/just the cheapest rate out there.
What about the new Kimpton? It’s getting really good reviews though I haven’t stayed there yet myself.
@ Daniel M -- I haven't stayed there, but I do want to check it out. I'd say that Kimpton is more in the lifestyle category than the luxury category, and the pricing reflects that. So I think it's nice for what it is, but probably not on par with a true luxury property.
It's certainly nice, but definitely in another category to this altogether. There's not even a spa, for example.