It’s not uncommon for airlines to introduce aircraft with special liveries, including some that are collaborations with other companies. JetBlue has unveiled its newest special livery aircraft, as first flagged by @xJonNYC, and it’s… memorable. I first wrote about this a couple of days ago, but there’s now an interesting twist, as JetBlue has a special promotion for customers who end up flying on this plane.
In this post:
JetBlue’s “Brewing Altitude” Dunkin’ A320
JetBlue has just rolled out a new special livery, in partnership with Dunkin’. Specifically, this livery is on the 18-year-old Airbus A320 with the registration code N643JB. JetBlue names all of its aircraft (often with puns), and this one has the name “Brewing Altitude.”
The plane has been repainted over the past couple of weeks. On April 29, 2025, the plane flew down to Macon, Georgia (MCN), where it got a new paint job, and then it reentered service as of May 9, 2025. As you can see, the plane features Dunkin’s signature orange and pink colors. The tail has a picture of a coffee cup on the left side, and a picture of a donut on the right side.
This plane will no doubt turn heads at airports, and for that matter, it’s quite a contrast to JetBlue’s standard livery. I mean, it’s certainly a memorable livery, though I can’t say that I find it to be particularly pretty… but maybe that’s just me.
This celebrates 20 years of the JetBlue & Dunkin’ partnership
The purpose of this special Dunkin’ livery is to celebrate JetBlue and Dunkin’ partnering for 20 years. JetBlue has been serving Dunkin’ coffee onboard for that long, and I think that’s awesome. I love this partnership — I’m not the world’s biggest Dunkin’ fan, but I think JetBlue’s drip coffee is better than that of competitors.
Personally, my favorite part of JetBlue’s coffee service is that the airline serves coffee with a lid (even in economy). It amazes me how many other airlines don’t do that, given that it seems like an obvious move that’s in everyone’s best interest. It minimizes spills, makes it easier to keep coffee hot, and just makes me less nervous about drinking coffee on a plane.
Anyway, here’s a fun aspect to this special livery. It’s not just that this plane is cool to look at, but there’s an incentive to actually fly on the aircraft. To celebrate the debut of the new livery, JetBlue and Dunkin’ are partnering on a promotion, called Monday Pick-Me-Up. If you fly on this particular jet on a Monday between May 19 and September 1, 2025, you’ll receive some bonus rewards:
- TrueBlue members who fly on eligible routes will receive complimentary Mosaic 1 elite status and Dunkin’ Boosted status for three months
- Current TrueBlue Mosaic members will receive 20 bonus tiles, applied to their 2025 tile tracker
- Existing Boosted status members will earn two times the number of points on top of the base points earned on all qualifying purchases for three months
Bottom line
JetBlue has unveiled an Airbus A320 in a special Dunkin’ livery, with heavy use of orange and pink, and a donut and coffee on the tail. This will no doubt turn some heads at airports. I can’t say it’s the prettiest special livery I’ve seen, though it’s certainly among the more memorable.
If you end up flying on this aircraft in the coming weeks on a Monday, you can expect some additional rewards, which is pretty cool, including elevated status with JetBlue and Dunkin’.
What do you make of JetBlue’s Dunkin’ A320?
The irony of an A********** airline promoting obesity in a land where it runs rampant and literally has a detrimental effect on the flying experience for those who aren't such slobs.
Sorry, but I need to say something a bit incendiary here. As a non-Americans, we can’t understand the obsession with donuts (yuk - sweet over-processed glue) and American coffee (dish wash water). Generally the larger the ‘coffee”, the more insipid the taste. What happened? All those Italians with their wonderful espresso machines seemed to land in New York, and then somehow when moving westward, the dreadful drip-“coffee” took hold (admittedly decent coffee can be sourced...
Sorry, but I need to say something a bit incendiary here. As a non-Americans, we can’t understand the obsession with donuts (yuk - sweet over-processed glue) and American coffee (dish wash water). Generally the larger the ‘coffee”, the more insipid the taste. What happened? All those Italians with their wonderful espresso machines seemed to land in New York, and then somehow when moving westward, the dreadful drip-“coffee” took hold (admittedly decent coffee can be sourced in SFO). Starbucks pretends to know about coffee, but were a dismal failure in Australia, the bland American style coffee failing to lift off. Surely this airline can source something even vaguely pretending to be healthy to eat and drink, not fricking donuts!
As an American citizen. Yup I agree. But I also understand. 60% of the people in the USA are FAT. They are addicted to sugar and our food industry insures it. Our beverage and snack industry adds more sugar to their products every few years. Our cup of supermarket yogurts used to be as low as 6 grams of sugar. It's now 24-32 grams because people get desensitized to sugar so they have to pump...
As an American citizen. Yup I agree. But I also understand. 60% of the people in the USA are FAT. They are addicted to sugar and our food industry insures it. Our beverage and snack industry adds more sugar to their products every few years. Our cup of supermarket yogurts used to be as low as 6 grams of sugar. It's now 24-32 grams because people get desensitized to sugar so they have to pump more in to maintain the illusion it's yummy.
As for coffee, they go to Starbucks because Americans are also lazy which is also the main reason they are FAT. Starbucks is the closest. And if you live in the suburbs that's your only option for miles. In my sister's town your choice is Starbucks in the north bound road or the one on the other side. The closest non Starbucks and good coffee (there is only 1) is 20 miles away. The closest meh coffee that is non Starbucks is 7 miles away. That is how American suburbs are built. Thankfully, I live in San Francisco and New York where there are good coffee. I've also seen good coffee in Miami but I don't travel to Florida anymore so who knows what's still there.
I agree that JetBlue's Dunkin' products are quite nice. My hot beverage of choice is hot black tea, and I actually look forward to the Dunkin' English Breakfast tea that jetBlue serves onboard. It is noticeably better than the English Breakfast tea available on other US airlines.
I also like to get this tea from Dunkin' shops on the ground in NYC. It is quite noticeably better than the Dunkin' English Breakfast tea in...
I agree that JetBlue's Dunkin' products are quite nice. My hot beverage of choice is hot black tea, and I actually look forward to the Dunkin' English Breakfast tea that jetBlue serves onboard. It is noticeably better than the English Breakfast tea available on other US airlines.
I also like to get this tea from Dunkin' shops on the ground in NYC. It is quite noticeably better than the Dunkin' English Breakfast tea in other parts of the country. I don't know why this is, and at first I thought it was in my head but after so many years I have noticed that this is indeed true. I am South Asian, and given the big South Asian population in NYC, maybe they have a separate blend available in NYC which is more like the way I like black tea.
For all those complaining about how garish this is... I'm pretty sure that's the point.
Anyway, how do we know which routes feature this aircraft?
Agree on the lid and honestly the IFC (in flight coffee) is actually pretty good on B6.
UA’s illy is better though.
I think the lid is especially useful when I have to use my laptop or other equipment so I don’t spill it on myself
The donuts on the right side of the tail needs more sprinkles. Hard to identify as a donut.
Spirit gives a lid on its coffee and will pour you one to take with you to go too.
Once upon a time, US Airways had lids in First and would give them out so you could hold your pre-departure coffee (in paper/Styrofoam cup) for takeoff.
Good on JetBlue and Dunkin'.... they've had a good partnership. A few times in the past they've run promos like a $25 off a flight coupon on...
Spirit gives a lid on its coffee and will pour you one to take with you to go too.
Once upon a time, US Airways had lids in First and would give them out so you could hold your pre-departure coffee (in paper/Styrofoam cup) for takeoff.
Good on JetBlue and Dunkin'.... they've had a good partnership. A few times in the past they've run promos like a $25 off a flight coupon on a box of Dunkin K-cups. It is nice that JetBlue serves a name brand coffee, as do Spirit and Southwest and some others, versus just white label like the majors. But the problem is that the water used and altitude combined don't help matters. Though arguably it's still better building up from that poor base than adding more bad to it.
> my favorite part of JetBlue’s coffee service is that the airline serves coffee with a lid
> it seems like an obvious move that’s in everyone’s best interest
Even if the cup is paper, the lid is plastic. So its not in the environment's best interest. But perhaps obvious that an airline blogger doesn't prioritize the environment.
If a lot of hot coffee was spilling on passengers, the airlines would have changed their behavior by now.
I guess it depends on your definition of "a lot" but Google searching shows this does happen frequently. I guess they can just drop the temperature of the coffee to non-burn temperatures (which I suspect they do) but spilling can still harm the user experience.
I suspect airlines weighed the cost of potential lawsuits vs cost of lids and the lids were more expensive. I really strongly doubt anybody with significance in the airline industry...
I guess it depends on your definition of "a lot" but Google searching shows this does happen frequently. I guess they can just drop the temperature of the coffee to non-burn temperatures (which I suspect they do) but spilling can still harm the user experience.
I suspect airlines weighed the cost of potential lawsuits vs cost of lids and the lids were more expensive. I really strongly doubt anybody with significance in the airline industry is working for the environment's best interest
I'm not a Dunkin' fan or customer, but I do love the livery. Nice and bright. Also cool to see that it was repainted in Macon, GA, I didn't realize Macon did that kind of work.
I find this more appealing than Condor's prison stripes .. and I like Condor's prison stripes.
Couldn’t they have kept the standard JetBlue livery, but swapped the tail and blue belly for something pink and orange?
Woah, this is like the ghost of Braniff's 1975, Alexander Calder, US Bicentennial livery. gawd please no. Billboard titles are bad enough, advertising liveries are bad enough, JetBlue losing its elegance over the years is bad enough, and now you've got a 3-in-1? Threefer? in this abomination. The Jewel of Far Rockaway, I guess? :P
Who needs TCAS when you're flying that thing? I have no doubt they can spot it from the ISS.
That is so tacky
Money talks. Unfortunately it all too often talks out of its ass.
Make airplanes billboards and sell the ad space! Now that is a new concept
Nobody seems to have asked the most important question: does buying a ticket on this plane trigger the AMEX Gold Dunkin Credit?
Lol I was going to say Amex missed the opportunity to jump on this with their stupid $7 /month credit.
Good god, how atrocious.
Yea but Dunkin coffee sucks!!! Dunkin so so over-rated. Zero draw.
I prefer to patronize local coffee shops to support small businesses.
Special libraries only cheap in the Any Airlines brand. This looks horrid.
Like the radical departure from B6's usual color palate, but maybe just a hint of their blue shade ( in the lettering JetBlue ) ? But. then maybe that would be such a garish contrast ....
Anyone have an idea what the design/symbolism on the vertical stabilizer is conveying ?
It’s definitely a sprinkled doughnut.
Now I understand the adult ask for a lid a little better. Perhaps airlines should encourage sippy cups for adults.
What next an adult pacify for turbulence? On to a bit or a more relevant topic, good for JetBlue with this livery. It’s fun and fresh.
lol Boston is so cute
My Boston-educated better half defends it and its culture (like Dunks, as she calls it, even though she wouldn't be caught dead there) all the time. One of the most overrated cities on the planet, if you ask me. Fenway is an awesome park, I will say that.
Maybe I'm just crabby at my Knicks getting beat down today.
Gag me with a spoon. How utterly ridiculous
Maybe more appropriate to gag you with a glazed donut ? ... lol
One thinks that most readers will understand the phrase …. “The livery sucks” …. I couldn’t possibly comment.
Nothing on the livery, but I prefer coffee along with any hot beverage in a proper mug rather than a disposable cup. But that's just me.
@ Mike O. -- Fair, but I'm talking mainly about economy, where glassware and mugs aren't really a thing.
Touché! I assumed you were talking about premium cabins! But yes, I wouldn't mind coffee with a lid in economy since you're bound to get plastic anyway.
On the same vein with coffee, I wish they have other varieties of sugar as opposed to white as I use raw, turbinado sugar as much as I can.
Surely Mike, your preference is insufficiently ‘refined’ for JetBlue? …. :-)
@AeroB13a
I see what you did there ;)
Well done Mike, others might not understand the significance and believe me to have been rude to you …. :-)