Amex Platinum Adds Walmart & SoulCycle Credits

Over the summer in 2025 we saw American Express Platinum Card® (review) undergo a refresh, whereby the card’s annual fee was increased, but it also got a variety of additional perks, including many credits. Well, the Amex Platinum has just added two more perks, and this time there’s no downside.

Amex Platinum Walmart+ monthly credit

The Amex Platinum offers up to $12.95 per month in credits towards a Walmart+ membership, which covers the full cost of a membership. You can register for the Amex Platinum Walmart+ credit here.

Amex Platinum SoulCycle at home bike credit

The Amex Platinum now offers a $300 credit when purchasing a SoulCycle bike:

  • Get a $300 statement credit when purchasing a SoulCycle at-home bike
  • This credit can be used for up to 15 bikes per year (you know, for those who like to buy a new SoulCycle bike every few weeks)
  • Bikes retail for $2,500 plus taxes and fees, and you must purchase the bike in one transaction with your Amex Platinum in order to qualify for the savings

On the fitness front, this complements the existing Equinox credits that the card offers. The Amex Platinum offers up to $300 in statement credits each year on a digital or club membership at Equinox. (Enrollment required)

My take on the additional Amex Platinum benefits

Are these additional Amex Platinum benefits useful?

  • The Walmart+ membership may be useful to many, though it seems like an odd pairing for a premium rewards card
  • The SoulCycle benefit will likely be of use to very few people; the $300 savings only applies when buying a bike for home, so for most people this isn’t a repeated monthly credit, or anything

The play from Amex lately seems pretty simple — Amex presumably has data on the average income, spending patterns, etc., of those with the Amex Platinum. It’s a very marketable customer base. Presumably Amex is paying next to nothing for all of these benefits, since these partner companies want access to Amex’s consumer base.

And as consumers we shouldn’t be upset — we’re getting more benefits without it costing us anything extra. At the same time, I can’t help but feel like the Amex Platinum has truly turned into a coupon book… but that’s not necessarily a bad thing.

Bottom line

The Amex Platinum has added even more credits, including a monthly $12.95 Walmart+ credit (which covers the cost of a membership), as well as a $300 credit when you purchase a SoulCycle card (which you can use up to 15 times, but I can’t imagine many people are buying 15 bikes).

Hopefully these benefits are useful to some people. Personally I won’t get value out of either of these, but the beauty of the Amex Platinum is just how many credits there are nowadays.

What do you make of the additional Amex Platinum Walmart and SoulCycle credits?

Conversations (49)
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DCharlie Guest

What the hell is a soul cycle and why are souls stuck in this rut?

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Sel, D. Guest

Current Amex offer for Walmart.com Get +5 Membership Rewards® points per eligible dollar spent. Up to 2,500 points.

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Hobbs Guest

There are people that go to Walmart to buy sneakers. They are not the target demographic. The target are the people that buy everyday items in greater quantities, with greater frequency, and are going to throw some non-essential items into the cart without a second thought. Impulse purchases at the click of a button from the convenience of your home, delivered to your door for free. The type that has unopened Amazon boxes piled up, contents since forgotten. There are no Walmarts in NYC. I just ordered some scented candles.

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DC not in DC Guest

I can't imagine this conversation going well: "Honey, you can wait outside the Centurion lounge and shop on Walmart.com while I am inside the lounge drinking, eating, and taking a nap on the recliner." AMEX lost me when they announced the reduction at Centurion lounges from two guests to zero guests. Why not drop from two guests to one guest and see how that goes for a year? With one guest, my wife could accompany me once a month and I would keep paying for AMEX. Bu bye, AMEX

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Aa Guest

I have nothing against Walmart, but the Amex Plat has become a very expensive coupon book.

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