American’s Plans To Retrofit Boeing 777-300ERs With New Cabins

American’s Plans To Retrofit Boeing 777-300ERs With New Cabins

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American Airlines will soon be introducing a new passenger experience on long haul flights, as the airline introduces its new Flagship Suite business class, and front-row Flagship Suite Preferred.

While this product will be offered on newly delivered Boeing 787-9s (which are unfortunately delayed), we’re also going to see existing Boeing 777-300ERs reconfigured. We now have some more insights into the timeline with which that could start to happen, and it’s sooner than I would have expected.

American will soon retrofit first Boeing 777

American has a fleet of 20 Boeing 777-300ERs, and these are the only existing wide body planes that American has firm plans to reconfigure with new interiors. This is partly because they’re used for the carrier’s most premium routes, and also because they feature first class, which is a cabin that American is eliminating.

American Boeing 777-300ERs are getting new interiors

There have been a lot of questions about when American would reconfigure its first 777-300ER, especially given the delay with new 787-9 deliveries. Are the Dreamliner delays impacting the timeline with which American will retrofit existing planes?

American will remove its current 777-300ER business class

Well, the always knowledgable @xJonNYC reports on some interesting progress on this front:

  • American’s Boeing 777-300ER retrofit project will be known as “Olympus” (similar to how the airline referred to its 737-800 retrofit project as “Oasis”)
  • American’s first Boeing 777-300ER should get new cabins by early September 2024
https://twitter.com/xJonNYC/status/1803846435126829559

Suffice it to say that this is way sooner than most of us were expecting. Let me of course add a few caveats:

  • @xJonNYC consistently provides great info, though it’s possible that the timeline for this could be delayed due to a variety of reasons
  • Even if the first jet is reconfigured by early September 2024, don’t necessarily assume it will be in service anytime soon; this is a prototype, and the aircraft will need to be certified with the new interiors, and that’s a process that could take weeks or even months, depending on how it plays out
  • While I’m sure the goal is to reconfigure jets pretty quickly for the sake of fleet consistency, there are lots of variables here, including that that American continues to deal with delivery delays on so many jets, so the airline may not want to take more planes out of service than it has to

But anyway, the fact that the first 777-300ER could start to be reconfigured in the coming weeks is a pretty major development. While a lot can change, this is the best info we have so far…

American’s new Flagship Suite interiors
American’s new Flagship Suite interiors

When will American eliminate international first class?

We know that American has plans to eliminate its international first class product, instead introducing an improved business class experience, plus a new front row premium business class experience. What remains to be seen is exactly when that will happen.

Previously we had heard that American might stop selling first class for flights as of some point in late 2024. However, that seems to be a moving target, and as of now, American is continuing to sell first class through the end of the schedule (May 2025).

American is selling first class well into next year

I wouldn’t necessarily read too much into that. My guess is that American just doesn’t yet know when it will stop selling first class.

I mean, most people booking first class way in advance are doing so with miles and/or are upgrading, and I suppose American thinks it’s easy enough to rebook them in business class when the airline finally has a better sense of the timeline. For that matter, American swaps planes on routes all the time, so that would be hardly be the first time the airline has dealt with such a thing.

American will eliminate 777-300ER first class

Presumably there will be some period where American stops selling first class, but continues to offer the hard product on some planes, and will just seat some business class passengers here. After all, the 20 777-300ERs can’t all be reconfigured overnight.

Bottom line

I’ve been wondering when American would start reconfiguring its 777-300ERs, given the delays with the 787-9s. While we still don’t know anything with certainty, the current thinking seems to be that the first 777-300ER will be reconfigured very shortly, and that project could be completed by early September 2024.

However, actually getting the new interiors certified, plus working out kinks, will probably make this a drawn out process. After all, it will be the very first jet the airline has with these interiors. While we may see pictures of the new 777-300ER interiors in September, the first plane may only enter service later in the year.

There are no additional details yet about the pace at which American hopes to reconfigure all 20 777-300ERs, so we’ll have to be patient.

What do you make of American’s plans to retrofit Boeing 777-300ERs?

Conversations (39)
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  1. PK Guest

    AA continues to spiral downward after the US Air merger. Evidence is poor customer service and the full flight service experience is diminished. Some employees care and should be rewarded. However, a majority show a lack of appreciation for customers choice to use AA. How does AA improve customer experience? They need employees that inspire continued company dedication to customer satisfaction!

    1. Johm Guest

      When AA begins to respect its Flight Attendants and pay them with cost of living wages, things will change!
      AA EMPLOYEES DO CARE!
      THE EXECUTIVES DO NOT!

  2. Him Guest

    Would they use business first concept like MU A359 and JX

  3. Eric Guest

    I’m really going to miss the old 77W J seats when they’re gone :( best ones in the fleet. Here’s hoping they don’t rip out the nicer J and F lavs when they retrofit the plane

  4. shoeguy Guest

    The 777-300ER is the flagship of the fleet, but is no longer relegated to AA's most premium markets. Pre-pandemic, the 77W was a fixture on some (but not all) LHR services (JFK, DFW, LAX, MIA), as well as on LAX-SYD, LAX-HKG, DFW-HKG, HND, NRT, and JFK-GRU, MIA-GRU (not all frequencies), and MIA-EZE (one of the up to 3 daily flights).

    Today, the 77W is used more broadly on routes that include JFK-DEL, JFK-FCO (2...

    The 777-300ER is the flagship of the fleet, but is no longer relegated to AA's most premium markets. Pre-pandemic, the 77W was a fixture on some (but not all) LHR services (JFK, DFW, LAX, MIA), as well as on LAX-SYD, LAX-HKG, DFW-HKG, HND, NRT, and JFK-GRU, MIA-GRU (not all frequencies), and MIA-EZE (one of the up to 3 daily flights).

    Today, the 77W is used more broadly on routes that include JFK-DEL, JFK-FCO (2 x daily in peak summer).

    The retrofit of the 77W explains the immediate draw down of some TATL routes announced earlier this year, like JFK-BCN being suspended from 9/3, until "Summer 2025", JFK-ATH also ending early, and 788s coming on line for JFK-MAD, JFK-CDG, and the 787-9 moving onto JFK-DEL, JFK-GRU, and JFK-HND.

    AA is short wide bodies and will need to shuffle things around for the Fall/Winter as 77W mods begin.

  5. D3kingg Guest

    Well I’ve retired from flying so I really don’t care either way.

  6. SlightlyBaffled Guest

    The end date of 5.18.2025 is 330 days out and is the last date you can reserve any AA miles ticket as of today.

  7. Tim Dunn Diamond

    I realize it doesn't matter to some people but the AA 777-300ER in AA's configuration has so few seats on it that AA cannot possibly make money and data shows they likely do not. And, no, AA doesn't get a revenue premium despite the more premium configuration.

    In contrast, UA has 40+ more seats on its 777Ws and still has a pretty premium configuration.

    Given that the 777W burns the most fuel of any aircraft...

    I realize it doesn't matter to some people but the AA 777-300ER in AA's configuration has so few seats on it that AA cannot possibly make money and data shows they likely do not. And, no, AA doesn't get a revenue premium despite the more premium configuration.

    In contrast, UA has 40+ more seats on its 777Ws and still has a pretty premium configuration.

    Given that the 777W burns the most fuel of any aircraft in the US passenger carrier fleet, having fewer seats than its competitors on either the 777W or other new generation aircraft.

    1. DFW Flyer Guest

      So, you think that AA decided to shell out probably $20+ million on a retrofit program and it won’t have an ROI? I don’t get how you can confidently make such crap arguments. I get that you think delta and their 30 sub-fleets can do no wrong, but AA isn’t making a dumb choice here. Widebody supply is tight and premium demand is strong. You don’t have to worry about AA dethroning DL’s premium with just this change, but to say that it’s loss making is just asinine.

    2. Tim Dunn Diamond

      first, I compared AA's 77W's to UA's 77W because that is the accurate comparison. AA flies 45 seats less than UA on the same aircraft and UA gets higher average fares across its network than AA.
      second, AA lost money flying both the Atlantic and Pacific. And for people that don't like those numbers, we're all ears as to why AA makes $1 billion less per year than UA - and $3 billion less...

      first, I compared AA's 77W's to UA's 77W because that is the accurate comparison. AA flies 45 seats less than UA on the same aircraft and UA gets higher average fares across its network than AA.
      second, AA lost money flying both the Atlantic and Pacific. And for people that don't like those numbers, we're all ears as to why AA makes $1 billion less per year than UA - and $3 billion less than DL - since you mentioned those.
      3, AA has thought for years that it could fix its problems w/ fleet but has repeatedly failed to do turn their international network around.

      Flying a 777W with fewer seats than UA and less than DL on the 359 (except for the new 35Hs) is not a recipe for success.

      AA had the chance to put more seats on their 77Ws but they doubled down on premium traffic which they don't even get as well as DL or UA get now.

    3. DFW Flyer Guest

      Maybe UA gets higher average fares across their system because they have over 70 more widebodies than AA. Not even counting the domestic subfleets.

      You can cite whatever statistics you want and you’ll still be wrong about AA’s 773 plan.

    4. Tim Dunn Diamond

      Math does not appear to be your strong suit.

      Facts, even less so.

      I get it.

      The AA and UA fan clubs can't stand to hear actual facts.

      AA made $1 billion less than UA for good reasons.
      UA made $2 billion less than DL for good reasons.

      AA and UA both flew more ASMs in 2023 than DL.

      The sooner both groups come to grips with the fact that neither AA or UA...

      Math does not appear to be your strong suit.

      Facts, even less so.

      I get it.

      The AA and UA fan clubs can't stand to hear actual facts.

      AA made $1 billion less than UA for good reasons.
      UA made $2 billion less than DL for good reasons.

      AA and UA both flew more ASMs in 2023 than DL.

      The sooner both groups come to grips with the fact that neither AA or UA does anything close to class-leading including generating profits, the sooner talking about what is wrong and fixing what ails them can happen.

      Putting fewer seats on the aircraft type that burns the most fuel among US passenger airlines while delivering average fares lower than the competition is precisely why AA loses boatloads of money flying the Atlantic and Pacific.

    5. Tim Has a Point Guest

      AAs average fares are lower because their soft product and customer service overall cannot command the same revenue premium as DL and (to a lesser extent) UA. i do agree with Tim that management does seem to over focus its “premium” attention on hard product, but they never make investments to make the overall flying experience better.

      Premium passengers might book away from AA simply because of its reliability problems, sometimes surly customer service, and...

      AAs average fares are lower because their soft product and customer service overall cannot command the same revenue premium as DL and (to a lesser extent) UA. i do agree with Tim that management does seem to over focus its “premium” attention on hard product, but they never make investments to make the overall flying experience better.

      Premium passengers might book away from AA simply because of its reliability problems, sometimes surly customer service, and (especially on domestic flights) the feeling that happens all-too-often that you as a passenger are a burden to either the FA, GA, or some other customer service agent.

    6. DFW Flyer Guest

      “For good reasons” is not quantative. (Heavy factor of “for good reasons” is more premium ASMs)

      You continue to cite airline-wide stats as justification for this specific retrofit being a bad plan. Getting rid of F, adding more J, and more W is simply another way to maximize revenue vs the Air Canada method. AA may not get the premium DL gets, but clearly it’s done the math to say that the yield it gets...

      “For good reasons” is not quantative. (Heavy factor of “for good reasons” is more premium ASMs)

      You continue to cite airline-wide stats as justification for this specific retrofit being a bad plan. Getting rid of F, adding more J, and more W is simply another way to maximize revenue vs the Air Canada method. AA may not get the premium DL gets, but clearly it’s done the math to say that the yield it gets from dropping F and adding more J and W will be a win for this fleet.

      I’d also add two more things. 1) If these seats get Bluetooth and 4K like the XLR and new 789s + FAs get a new contract they’re happy with, I wouldn’t count that combination out as leading US carriers. Delta would be behind, catching up with their rumored cabin refresh and delta one lounges (UA being in between with lounges setup and a more dated cabin product). 2) You have mentioned twice that the 777 is a gas hog, but it’s about the same on a per seat mpg basis as a 767. Overall, DL had a 69ASM/G in 2023 vs 67ASM/G on AA. Not a crazy difference.

    7. Matt Guest

      re: "UA gets higher average fares across its network than AA." What data supports this conclusion? Neither airline uses a stochastic dynamic pricing model. In my experience traveling 20-30 times a year from ORD with near-equal dominance by UA and AA, UA is almost invariably less expensive.

    8. Lee Guest

      Such discussions solve nothing and detract from the forum.

    9. GFL New Member

      The amount of seats on a plane does not matter (otherwise, business / first / premium economy would not exist). What matters is the amount of money the airlines can get in relation to the space they use. BA and ANA have a much more premium heavy configuration on their reconfigured B77W and they are doing great with it. Same goes for United and their high J B763.

      It's obvious that AA cannot charge a...

      The amount of seats on a plane does not matter (otherwise, business / first / premium economy would not exist). What matters is the amount of money the airlines can get in relation to the space they use. BA and ANA have a much more premium heavy configuration on their reconfigured B77W and they are doing great with it. Same goes for United and their high J B763.

      It's obvious that AA cannot charge a premium on first class which is high enough to justify the additional space for these seats. This makes the reconfiguration necessary.

    10. Tim Dunn Diamond

      basic math would show that if you don't get an average fare premium and have fewer seats, you get less total revenue per flight.
      Again, AA loses money on its transatlantic and transpacific flying. It used to be just TPAC but now includes TATL.
      Feel free to let us know the reasons for AA's profit disadvantage compared to UA and esp. DL if you don't think that the their 77W configuration is part of the reason.

    11. MaxPower Diamond

      Tim
      Lots of reasons behind delta’s profit advantage. Costs, non union, and monopoly hubs (per delta IR) being huge ones but also a slight revenue premium largely again due to monopoly hubs and frequency/slots advantages in cities like NYC. Quit this nonsensical idea that profit equals revenue. It doesn’t and delta has some great cost advantages vs other carriers
      But again. Tim, you don’t have the data to say the 77w is unprofitable....

      Tim
      Lots of reasons behind delta’s profit advantage. Costs, non union, and monopoly hubs (per delta IR) being huge ones but also a slight revenue premium largely again due to monopoly hubs and frequency/slots advantages in cities like NYC. Quit this nonsensical idea that profit equals revenue. It doesn’t and delta has some great cost advantages vs other carriers
      But again. Tim, you don’t have the data to say the 77w is unprofitable. It’s a premium heavy jet that largely flies to the most premium airport on earth, Heathrow.
      But there’s no public jet specific revenue data and you know that so quit your lying.

      Vs United, it’s largely a non op income issue vs aa. Not entirely, United has done a great job bulking their domestic network to increase revenue but aa vs ua is largely a non op issue

    12. Tim Dunn Diamond

      just to summarize what you wrote:
      You can't stand to admit DL gets more profit so you make up all kinds of excuses which only exist in your mind.

      Tell us the passenger share AA has at MIA, CLT, DFW and PHL, MAX.

      You do realize that DL employees are the highest paid legacy airline employees and get handsome profit sharing?

      No, I don't have profitability data for any airline but average fare...

      just to summarize what you wrote:
      You can't stand to admit DL gets more profit so you make up all kinds of excuses which only exist in your mind.

      Tell us the passenger share AA has at MIA, CLT, DFW and PHL, MAX.

      You do realize that DL employees are the highest paid legacy airline employees and get handsome profit sharing?

      No, I don't have profitability data for any airline but average fare and cost data is known. If you and others can make flippant assertions about the profitability of DL's hubs, then it is just as fair using actual data to put 2+2 together and say that UA's 77W configuration is sufficient to make a profit while AA's is not.

      You are consistent in that you have never met a data point that you don't argue incessantly is wrong if it doesn't tell the story you want.
      Average fare data is

    13. MaxPower Diamond

      I could care less if Delta makes more profit. They're a well run business. I'm just aware that you constantly misuse the term profit and revenue and ignore the source of Delta's profits, per their own Investor Relations team.

      Get a life. Geez. My data point is Delta Investor Relations. You're out here telling people the 77W is unprofitable based on absolutely no data whatsoever.

    14. OCTinPHL Diamond

      Once again Timmy conflates causation with correlation.

      It’s OK Max, to have TDS or Timmy Derangement Syndrome. It stems from Timmy choosing which facts he wants to look at, mistaking correlation for causation, and then accusing the accuser or cherry-picking facts.

    15. OCTinPHL Diamond

      “then it is just as fair using actual data to put 2+2 together and say that UA's 77W configuration is sufficient to make a profit while AA's is not.”

      No Tim, it’s not. You simply do not understand correlation and causation.

      You take DOT stats and then make up numbers to suit your narrative.

      The only thing we’ll agree on is that DL is very profitable, and AA is much less so. The numbers from 10-Ks and 10-Qs (which are even then “massaged” by corporations at times.

  8. Bill n DC Diamond

    How long ago was this announced?? Update is welcomed as to how long can I “enjoy” Flagship First to Sydney - next month for 75,000 AA miles DCA JFK LAX , and on hold for next May thru DFW just 70,000 miles. Also on hold SYD DOH AUH n QR First for 100K AA miles

    1. Bill n DC Diamond

      Next May DCA DFW LAX SYD ;-)

  9. Mike Guest

    Ben,

    Just to correct your assumption about 'many weeks or months of testing'...this happens in real world - real scheduled flying.

    Take a look at N115NN (the 321T that was reconfigured) on Flightradar24.com. Once it left reconfiguration in San Salvador it flew to Dallas on June 2nd and was in scheduled revenue service on June 3rd. It's had dozens of revenue flights since.

    1. ZEPHYR Guest

      The product on the reconfigured A321T has been in service since with their other narrowbodies.

      The new B787-9, B777-300ER, A321XLR cabins are new and yet to enter service. It will require a lot of certification before EIS.

  10. Willem Guest

    Time to book my DFW => MIA => LHR (or vice versa) Flagship First Dining run sooner rather than later?

    1. Lee Guest

      In the past, I did the old FFD at JFK a few times a year. Now, it's the Chelsea Lounge. To be honest, FFD is nothing terribly special. And, it's a shadow of the old BA Concorde Room at JFK T7. Alas.

    2. GREGG Guest

      Disagree. FFD is WAY better than BA equivalent.

  11. AA FA Guest

    AA has greatly reduced its international footprint starting in September, including shifting some 787s to JFK.
    Presumably the goal of that reduction is to reconfigure all 20 jets this winter in preparation for NS25. AA is SO focused on fleet consistency, I don’t imagine they want to spend next summer with two sub fleets of 77Ws.

    1. Lee Guest

      Agreed. Plus, a spanner in the works has been the A321XLR delay. It was supposed to afford lower-volume off-season coverage of secondary destinations (such as Barcelona, etc.). With AA's XLRs now likely not fully entering service until mid-2025, AA had no choice but to suspend those routes.

    2. Lee Guest

      Agreed. Also, the A321XLR was supposed to serve second-tier international destinations (such as Barcelona, etc.) in the off season. The 787 and XLRs combined could have held the line. But, given Airbus' production delays, the XLRs will likely not *fully* enter AA service until mid-2025. And, we see the shrinking footprint you note.

  12. Jonathan Lord Guest

    From my vantage point AA has been making consistently poor decisions. I have been an Advantage member since day one in 1981. The airline was once a premium provider - now it is undifferentiated from the mases

    1. BradStPete Diamond

      You said it ! I mean their competition for similar service levels in not far from Frontier

  13. Amritpal Singh Guest

    Are black passengers allowed in the new cabins?

    1. SD_AA_Flyer Guest

      Just like any other passenger srandard, as long as they dont have offensive BO. Stupidest race baiting comment. What an idiot.

    2. jeff rivera Guest

      I am guessing you have very high tolerance on BO.

Featured Comments Most helpful comments ( as chosen by the OMAAT community ).

The comments on this page have not been provided, reviewed, approved or otherwise endorsed by any advertiser, and it is not an advertiser's responsibility to ensure posts and/or questions are answered.

Amritpal Singh Guest

Are black passengers allowed in the new cabins?

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DFW Flyer Guest

So, you think that AA decided to shell out probably $20+ million on a retrofit program and it won’t have an ROI? I don’t get how you can confidently make such crap arguments. I get that you think delta and their 30 sub-fleets can do no wrong, but AA isn’t making a dumb choice here. Widebody supply is tight and premium demand is strong. You don’t have to worry about AA dethroning DL’s premium with just this change, but to say that it’s loss making is just asinine.

3
Jonathan Lord Guest

From my vantage point AA has been making consistently poor decisions. I have been an Advantage member since day one in 1981. The airline was once a premium provider - now it is undifferentiated from the mases

3
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