IHG initially announced that it was purchasing Kimpton Hotels & Restaurants back in 2014, but up until a couple of years ago the brands continued to operate separately. Then in 2018 the Kimpton Karma Rewards program was finally integrated into the IHG Rewards Club program.
Understandably, many people were concerned that IHG’s takeover of Kimpton would mean that the brand would lose what makes it special. Kimpton has always been known for how well it takes care of guests, and even though there are several dozen locations, properties still maintain a boutique feel.
The good news is that for the most part I think Kimptons haven’t changed too much, and Kimpton has continued to offer one very cool benefit for guests. For years Kimpton has seasonally had a “secret social password” that you can provide at check-in to get a special surprise. This password was typically available through social media channels, so it was a way for Kimpton to engage with guests in a different way.
Kimpton has now introduced its new secret social password, and it’s “Road Trip.” While end dates are usually published for these promotions, that doesn’t seem to be the case here.
Not planes, not trains. Automobiles.
Our Social Password is in full effect beginning today. Just say "Road Trip" during check-in at any Kimpton hotel, and the front desk will treat you to a surprise. Which will be great after that journey to your happy place. pic.twitter.com/W59Mq87d3t
— Kimpton (@Kimpton) August 14, 2020
So just mention that at check-in at any Kimpton property and you’ll get a special surprise, which could include something like a free upgrade, free breakfast, free parking, or something along those lines.
Note that there’s a lot of inconsistency when it comes to this benefit. Some hotels provide meaningful benefits, while other hotels provide a 19 cent branded koozie. I guess with social media becoming increasingly popular more people are aware of these, and as a result they’re less special.
You can combine this with other opportunities to maximize Kimpton stays, from IHG’s current global points promotion, to the Amex Offers deal for Kimpton stays, to the offer for new IHG Rewards Club members, to the InterContinental Ambassador enrollment offer.
If you have the chance to use the Kimpton social password in the coming months, please report back on what you get!