Do Chaotic & Dishonest Announcements Speed Up Aircraft Boarding?

Do Chaotic & Dishonest Announcements Speed Up Aircraft Boarding?

31

I’m not trying to be sassy, but I’m curious to hear how others feel about this…

Why are boarding announcements in the US so aggressive?

To state the obvious, flying norms around the world differ. Boarding a domestic flight within Japan vs. boarding a domestic flight within the United States might make you think you’re on two different planets.

For example, when you fly most world class Asian carriers, there are almost no announcements onboard the aircraft during boarding. Instead, there’s beautiful boarding music playing, and flight attendants communicate in a calm and professional manner.

In the United States, it’s often the opposite. I’m not meaning to single out any particular airline, but as an example, I just took a flight on American, which perhaps most accurately summed up how chaotic boarding announcements can be.

It of course starts with the gate agents. They often create panic by telling people they’re going to have to check bags, that the flight is completely full, and that it’s up to passengers to ensure that the flight isn’t delayed, based on their actions.

Then I had a flight attendant who was otherwise very friendly, but I couldn’t believe her constant announcements. She made eight announcements during the 40-minute boarding process:

  • Starting 30 minutes before departure, she started announcing how we were past our door close time, and that if everyone didn’t settle in quickly, we’d be delayed (that’s just a flat out lie, but okay)
  • She then explained that if passengers couldn’t find overhead bin space they should bring their bags forward to be gate checked, and that this would delay the flight (what exactly do you want people to do with that information?)
  • She kept saying how many passengers had international connections, and they would miss them if we were delayed (mind you, this was a flight to LaGuardia, which does have flights to Canada, but that’s it…)

That’s just the announcements she made over the PA prior to the door closing, and doesn’t include her yelling at the door, including her constant (very bad) Spanish of “A, B, C a la derecha, D, E, F a la izquierda.” You’d think we were emergency evacuating the plane, rather than boarding.

This is just one example, but I think anyone who has flown in the United States can confirm that boarding isn’t a relaxing experience, but instead, it’s filled with announcements that include threats, and puts the burden of an on-time departure on passengers, rather than the airline.

Go figure that despite the threats of our delay and everyone missing all those important international connections, we departed early and arrived early.

How much to announcements actually speed up boarding?

Do these announcements actually accomplish anything?

I think the flight attendants that make these super chaotic announcements are typically well intentioned. Flight attendants are trained about the importance of on-time departures, and they believe that making these kinds of announcements will help with ensuring that. I dunno, or maybe some just enjoy hearing their own voices.

So I can’t help but wonder… does any of this actually accomplish anything? US airlines generally have the longest boarding processes of anywhere in the world. I think that comes down to a variety of factors — our complicated boarding systems (since boarding is intended to coddle elites and get people to sign-up for credit cards), oversized carry-ons due to lack of available overhead bin space, a general “hunger games” style competition to board, plus lack of staffing at the gate and onboard.

While I understand why boarding is slow, do these kinds of aggressive, threatening, and often dishonest announcements, actually accomplish anything? Do they cause people to board more quickly and more orderly?

Despite threats that basically make people feel like they’re personally responsible if there’s a delay, it doesn’t seem like it actually speeds anything up. Quite to the contrary, I think we’re so used to being yelled at while flying, with constant threats of operational breakdowns, that we’re just desensitized to it, and it goes in one ear, and out the other.

With that in mind, I have two thoughts. First of all, I’d love to see an airline trial just not making any announcements during the main phase of boarding, and see if it at all impacts the efficiency. I’d be willing to bet the answer is “no.” It would certainly make the whole experience less stressful, in terms of not having to listen to people yell.

At a minimum, I’d love to see airlines actually ask flight attendants to read off a script, rather than them each adding their own flair to it. Ideally that announcement would actually come across as friendly and welcoming, starting with something like “welcome aboard, we’re glad to have you flying with us today.” I think this is an area where European airlines do a much better job than US airlines.

Do people board faster when they’re talked down to?

Bottom line

If you ask me, there’s nowhere in the world where boarding is consistently as chaotic as in the United States (okay maybe in Egypt or something, but…). US airlines tend to board flights very early, and then there are constant announcements during boarding which almost feel threatening.

It includes threats of how passengers are responsible for delaying flights, and I can’t help but feel like it just creates a cycle of stress. Worst of all, I’m convinced it doesn’t actually accomplish much, because how much more slowly could we collectively board planes?

What’s your take on the “vibe” of boarding flights in the United States? Am I the only one who notices these things?

Conversations (31)
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  1. justindev Guest

    "...So I can’t help but wonder… does any of this actually accomplish anything?"

    Well given that you stated your flight left early and arrived early... I'll leave you to be the judge.

    1. Ben Schlappig OMAAT

      @ justindev -- Correlation does not imply causation...

    2. DenB Diamond

      agreed. Let's see the experiment. "Announcement-free zone", please, just like the lounge. Welcome ladies and gentlemen, there will be no announcements. We've all done this before. figure it out! Thank you for flying with us!

  2. DenB Diamond

    The problem starts with the culture. But the solution starts with the airline.

    I agree with Ben's prediction: just shut up. And see what happens.

    My last longhaul flight on a JL widebody boarded with 3 different queues at the gate and 5 staff. They boarded it in 20 minutes, which means they moved all economy passengers through the gate in 15 minutes. There were just as many inexperienced travellers, parents with infants and toddlers,...

    The problem starts with the culture. But the solution starts with the airline.

    I agree with Ben's prediction: just shut up. And see what happens.

    My last longhaul flight on a JL widebody boarded with 3 different queues at the gate and 5 staff. They boarded it in 20 minutes, which means they moved all economy passengers through the gate in 15 minutes. There were just as many inexperienced travellers, parents with infants and toddlers, young with headphones unaware of the announcements, as you would see in USA. What was different was the missing group: the desperately frustrated, the angry, the drunks.

    Fewer announcements were required than in USA, because the displays clearly showed what group was boarding. There were multiple displays, much more than in USA. another tech innovation helped: passengers who'd enrolled in the facial recog before checkin got their own boarding lane, where they didn't have to show ID.

    - better tech
    - more tech
    - staff young enough to operate the tech
    - actual enforcement of boarding order
    - no barrage of "little boy who cried wolf" announcements

    1. BeeDazzle Gold

      One thing that helps JL board their planes faster is a much lower density of seating, for example their low and high density 789s have about the same number of Biz/PremEco seats as AA's low and high density 789s, respectively, but has about 45 fewer coach seats. This gives more overhead space per passenger, and it's easier for people in coach to do things like finding their headphones in their rollaboard in their seat vs...

      One thing that helps JL board their planes faster is a much lower density of seating, for example their low and high density 789s have about the same number of Biz/PremEco seats as AA's low and high density 789s, respectively, but has about 45 fewer coach seats. This gives more overhead space per passenger, and it's easier for people in coach to do things like finding their headphones in their rollaboard in their seat vs in the aisle and people in PremEco can get into their middle/window seat without the person in the aisle having to get up.

  3. Ben L. Diamond

    "[T]his was a flight to LaGuardia, which does have flights to Canada, but that’s it…"

    This is Bermuda erasure and I simply won't stand for it!

  4. W Ho Guest

    Why are you singling out an airline when airport flight departure TV screens and gate agents do the same?
    How many times have I been told my flight was “boarding” on the TV screens when it has not.
    Aviation industry creates panic so you will move faster. Believe me, many people in airports have no sense of urgency.
    Know the rules. If the gate closes 15 min. Before departure, then you get there 20 min. Before.
    Simple Lucky.

  5. Brian Guest

    I don’t think these announcements do any good. And agree, it all starts at the gate with everyone frantic to board and worried they won’t find space. I always marvel how in every other country boarding is fast and not chaotic.

  6. George Guest

    Just another example of how replacing the majority of American's flight attendants is the only way to premium pivot the airline. Can't fix the culture without cutting the cruff.

  7. Hk Guest

    Number of and size of bags are way too different if we go Japan or many other countries. Also the speed of people moving - here it takes 20+ minutes to disembark 737 whereas 5 minutes tops at many other countries. After all, FAs have no choice but do all that.

  8. George Romey Guest

    Unfortunately, yes because people seem to lose all track of thinking when boarding a plane. They seem to lose fact that there are still 100 plus people still waiting on the jet bridge while they stand in the aisle looking for or doing god knows what (really how hard is it find seat 32C and sit down) and that if the flight arrives late some connections won't be made. AA often sells a tight connection...

    Unfortunately, yes because people seem to lose all track of thinking when boarding a plane. They seem to lose fact that there are still 100 plus people still waiting on the jet bridge while they stand in the aisle looking for or doing god knows what (really how hard is it find seat 32C and sit down) and that if the flight arrives late some connections won't be made. AA often sells a tight connection for a cheaper fare even with the warning but infrequent flyers have no idea of the risk of a 45-50 minute connection, particularly coming into a multi terminal/concourse airport like DFW, LAX or ATL. So, they take the cheapest option.

    1. 1990 Guest

      Do 34-minute connections at CLT rub you the wrong way?

  9. K-Dog Guest

    Seems ridiculous that airlines can't figure out how to make boarding relatively sane. You get US airlines with 2 people managing a gate and a PA system that more times than not is worthless. Boarding in Europe often has more employees at the gate (the majority standing around doing nothing) than passengers. Seems like there's a happy medium somewhere. Want to make it quicker? Charge for overhead and make checking a bag free. Suddenly people...

    Seems ridiculous that airlines can't figure out how to make boarding relatively sane. You get US airlines with 2 people managing a gate and a PA system that more times than not is worthless. Boarding in Europe often has more employees at the gate (the majority standing around doing nothing) than passengers. Seems like there's a happy medium somewhere. Want to make it quicker? Charge for overhead and make checking a bag free. Suddenly people won't feel the need to figure out where to jam their mini-fridge when they are group 7 and can't find space anywhere near their seat.

  10. Jim Guest

    In general, US carriers - yes, Tim, even Delta - seem like they're constantly looking for ways to make flying as miserable and stressful as possible. An unending barrage of useless announcements, made-up quotas of carry-on bags, aggravating "boarding music," sitting around for an eternity before closing the door, and again after closing the door, and again after pushback...

    As a good counterpoint, I remember once being on a KLC E195 out of somewhere in...

    In general, US carriers - yes, Tim, even Delta - seem like they're constantly looking for ways to make flying as miserable and stressful as possible. An unending barrage of useless announcements, made-up quotas of carry-on bags, aggravating "boarding music," sitting around for an eternity before closing the door, and again after closing the door, and again after pushback...

    As a good counterpoint, I remember once being on a KLC E195 out of somewhere in Britain, and they completely turned the plane - from door open to door close - in 29 minutes. Takeoff was less than 10 minutes after door close.

  11. 767-223 Guest

    Regarding the international connections at LGA, I do see AA try and push LGA-JFK connections, especially on award tickets. Same goes for LHR-LGW and HND-NRT. I personally would never book it given how much of a disaster the Van Wyck is.

  12. Trey Guest

    I make these same 'boarding' announcements to my kids in the morning when getting ready for school. Every parent knows the chaos... "we're leaving in 10 minutes (not that a 6-year old has any grasp of time), where's your backpack/water/socks?, you're gonna miss the bus, you're gonna be left behind, you're gonna get a tardy, etc." Does it work? NO tardys 3+ yrs!

  13. derek Guest

    Second to last paragraph...is Ben trying to get an involuntary lease in an Egyptian prison cell? First Cairo Airport then that paragraph :P

    1. 1990 Guest

      I'm with Ben on that one; CAI is the only airport I've ever felt like I may have to literally bribe my way into keeping my own personal electronics. Sheesh. Never-again.

    2. derek Guest

      You can join Ben in the same cell, ha ha. You can be right and still be in prison.

    3. 1990 Guest

      How? We're literally not going back there.

      You seem to be defending Egypt; say hi to al-Sisi for us. We'll call you, all-sissy.

  14. Legend717 Guest

    It’s American.
    I don’t experience the level of “order-barking” on Alaska or Delta.
    The last time I boarded AA in Miami, in addition to the orders Ben heard in this article, we were also told that “PASSENGERS ARE NOT ALLOWED TO OPEN OVERHEAD BINS THAT FLIGHT ATTENDANTS HAVE ALREADY CLOSED.”
    It’s just asinine.
    The most I hear on Alaska is “Once you reach your seat, please settle in quickly to expedite...

    It’s American.
    I don’t experience the level of “order-barking” on Alaska or Delta.
    The last time I boarded AA in Miami, in addition to the orders Ben heard in this article, we were also told that “PASSENGERS ARE NOT ALLOWED TO OPEN OVERHEAD BINS THAT FLIGHT ATTENDANTS HAVE ALREADY CLOSED.”
    It’s just asinine.
    The most I hear on Alaska is “Once you reach your seat, please settle in quickly to expedite the boarding process and ensure an on-time departure.”

    AA sucks, from start to finish.

    1. ORD_Is_My_Second_Home Diamond

      Having switched from UA to AA last year, I noticed that AA attracted a larger number of complete retards as passengers flying basic economy. AA order-barking is necessary to get those subhumans under control. I just ignore them since I know what I'm doing and I have an IQ well over refrigerator temperature.

    2. Jack Guest

      AA’s culture is broken. That environment attracts and breeds trash. Not all FAs, but far too many of them.

  15. Niko Ikonen Guest

    Well in Japan passengers think what they are doing, are prepared and consider others first. Instead of yelling I could think it could be beneficial to remind people to prepare to board. Like making sure what their seat number is, having all items they need available so they don’t have to stop to take then out from overhead bin bag. If travelling in group, organize yourself so that person by the window goes first etc....

    Well in Japan passengers think what they are doing, are prepared and consider others first. Instead of yelling I could think it could be beneficial to remind people to prepare to board. Like making sure what their seat number is, having all items they need available so they don’t have to stop to take then out from overhead bin bag. If travelling in group, organize yourself so that person by the window goes first etc. If you have kids think where you are going to put them etc.

  16. Todd S Guest

    I think those announcements are totally fine. It sets the tone for the flight. Don't expect us to be nice and pleasant during the flight and don't ring the call button for anything...or else. And I agree, many American Airlines are just down right nasty. Especially if you fly out of JFK or PHL.

  17. Scott G Guest

    I think the same is true disembarking. I often hear FAs announce that passengers have tight connections and anyone who doesn't have a tight connection should stay seated and let those passengers off first. If someone with a tight connection is in a window seat, you must stand up and go into the aisle to let them out. Once this is done by a couple of rows of people, the aisle is as jammed up...

    I think the same is true disembarking. I often hear FAs announce that passengers have tight connections and anyone who doesn't have a tight connection should stay seated and let those passengers off first. If someone with a tight connection is in a window seat, you must stand up and go into the aisle to let them out. Once this is done by a couple of rows of people, the aisle is as jammed up as if no announcement were made. And the passengers with tight connections feel they can push their way through the mob to get out. Even though it is well intentioned, is literally not possible to comply with this instruction, adds to the chaos and likely slows the disembarkation process.

    1. UncleRonnie Diamond

      They do that? That might be the stupidest idea I’ve ever heard!!

    2. Zymm Guest

      I've noticed this a lot flying into SFO, and most of the time we're getting to the gate on time or early! If we're at the gate early and these people still need to run out of the plane first to make their connection then maybe they should reconsider selling that pair of flights

  18. UncleRonnie Diamond

    American FAs are angry, rude and probably have painful corns on their feet. Don’t expect them to be nice or courteous.

    Then you’ll just “let it all wash over you” and (once your bag is safely in the overhead) enjoy a pleasant flight.

    1. 1990 Guest

      What an awful 'hot take'... (yOu DoN't HaVe To CoMmEnT oN eVeRy PoSt... /s)

    2. UncleRonnie Diamond

      Hi Wierdo. Gone outside in 5 days yet?

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767-223 Guest

Regarding the international connections at LGA, I do see AA try and push LGA-JFK connections, especially on award tickets. Same goes for LHR-LGW and HND-NRT. I personally would never book it given how much of a disaster the Van Wyck is.

1
derek Guest

Second to last paragraph...is Ben trying to get an involuntary lease in an Egyptian prison cell? First Cairo Airport then that paragraph :P

1
Legend717 Guest

It’s American. I don’t experience the level of “order-barking” on Alaska or Delta. The last time I boarded AA in Miami, in addition to the orders Ben heard in this article, we were also told that “PASSENGERS ARE NOT ALLOWED TO OPEN OVERHEAD BINS THAT FLIGHT ATTENDANTS HAVE ALREADY CLOSED.” It’s just asinine. The most I hear on Alaska is “Once you reach your seat, please settle in quickly to expedite the boarding process and ensure an on-time departure.” AA sucks, from start to finish.

1
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