Strawberry (formerly known as Nordic Choice Hotels) has brought back its “hotel pass” concept for the summer of 2025. While this is definitely a niche offer, there’s significant value to be had for the right kind of traveler (thanks to YHBU for flagging this).
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Strawberry selling 5-10 night passes at a discount
Strawberry (which has around 240 properties in Scandinavia and the Baltics) is offering a promotion whereby you can book stay packages at a discount:
- You can buy five nights for €500, which comes out to €100 per night
- You can buy 10 nights for €800, which comes out to €80 per night
Here are the basic details and restrictions:
- This is valid for stays between June 19 and August 25, 2025
- Once you purchase this offer, you will receive an email with links to book your stays; the five night package can be redeemed through this link, while the 10 night package can be redeemed through this link
- At most two guests can stay in the room, and the primary guest has to be the person who bought the pass
- Breakfast is included with this pass, except at Comfort Hotel Xpress, where it has to be purchased
- You can stay in a particular hotel for as many nights as you want, so you could use the entire pass across one or multiple stays
- You can find the list of eligible hotels here
- You can be rewarded for these stays — you will earn one qualifying night for every night stayed, as well as one bonus point per krona (SEK/NOK/DKK) or 10 bonus points per euro; however, other member benefits aren’t included with this offer
Is this Strawberry hotel pass a good deal?
Admittedly this promotion has changed a bit over time. Back in the day, you could buy an unlimited hotel pass, where you could stay as many nights over summer as you wanted. Interestingly, the pricing is actually better than it was last year, at least in some cases — last year you essentially paid €89-99 per night, while now you can pay €80-100 per night
I do think for the right type of consumer, there’s value to this deal:
- Northern Europe isn’t cheap, and there are plenty of Strawberry properties that retail for over $200 per night
- This gives you a lot of flexibility, since you can split up your stays however you’d like
- The catch is that the list of eligible properties is rather limited, so you’ll want to make sure the list of eligible properties matches up with your travel plans
Bottom line
Strawberry (formerly Nordic Choice Hotels) has brought back its promotion offering a certain number of nights in a hotel over summer for a reduced rate. You can purchase packages of five or 10 nights, and pay an average of anywhere from €80-100 per night
If you’re planning to head to Northern Europe this summer and could see yourself staying at one of these hotels, then this promotion could represent an excellent deal. This is definitely niche in terms of the portfolio of hotels and geography, but for the right person, this is an amazing opportunity.
Anyone plan to take advantage of this Strawberry promotion?
Better deal buying choice points on special. However it’s limited how many you can buy annually. Denmark isn’t included on that list.
It seems to be their low end hotels not their premium brands in Scandinavia like ascend.
You can also transfer points from AMEX to Choice. The rates are super cheap like 10,000 a night. Did it in Oslo and Helsinki. Rate was like 300-400 USD a night, so quite a deal.
The passes are cheaper if purchased from the Norwegian Strawberry site and paid in NOK