Strategically buying points for premium travel can be a great value. The Finnair Plus program has just launched its latest promotion on purchasing points. This could represent a good deal, especially with the Finnair Plus program adopting Avios as its rewards currency in 2024.
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Buy Finnair Plus points with a huge bonus
Through Monday, September 18, 2023, Finnair Plus is offering up to a 100% bonus on purchased points. The promotion is tiered, as follows:
- Buy 5,000-19,000 points, get a 40% bonus
- Buy 20,000-49,000 points, get a 60% bonus
- Buy 50,000-99,000 points, get an 80% bonus
- Buy 100,000-200,000 points, get a 100% bonus
Ordinarily Finnair charges as little as 1.2875 cents (in EUR) per purchased point. If you purchased 200,000 points through this promotion pre-bonus, you’d receive a total of 400,000 points at a cost of 2,575 EUR (~$2,779), which is a rate of ~0.69 cents per point. That has the potential to be a great deal
Which credit card should you buy Finnair Plus points with?
Finnair Plus points purchases are processed by points.com, meaning they don’t count as an airfare purchase for the purposes of credit card spending. Therefore I’d recommend using a card on which you’re trying to reach minimum spending, or otherwise, a credit card that maximizes your return on everyday spending.
In this case the best option is the Capital One Venture Rewards Credit Card (review) (Rates & Fees) or Capital One Venture X Rewards Credit Card (review) (Rates & Fees), which offer 2x miles and have no foreign transaction fees.
Personally I consider the Capital One Venture X to offer a 3.4% return on spending. So if you want to do the math differently, that lowers the real cost per purchased point from ~0.69 cents to ~0.67 cents.
Is buying Finnair Plus points worth it?
~0.69 cents per point is quite a low acquisition cost for an airline points currency, and this is the best offer we’ve seen from the program in quite some time.
Let me start by saying that in early 2024, Finnair Plus will be adopting Avios as its rewards currency. While there are still a lot of questions about what exactly that will look like, we know that points will convert into Avios at a 3:2 ratio. In other words, if you’re paying ~0.69 cents per Finnair Plus point, that would be like paying right around ~1.04 cents per Avios.
Generally you can transfer Avios between the various “flavors,” so this could be a way to acquire Avios at a very attractive cost, though admittedly there’s some risk.
As far as the current value of the program goes, Finnair Plus points can be used for upgrades from economy to business class, which is a good use of points, given the limited fare class restrictions. The cost of upgrades ranges from 10,000 points to 60,000 points one-way, depending on how far you’re flying.
If you’re in a situation where you have a paid economy ticket on Finnair, buying points in order to upgrade could be an exceptional value.
If you want to outright redeem for an award ticket on Finnair, the Finnair Plus program also has reasonable award pricing, especially when you consider the acquisition cost of points. For example, a one-way transatlantic flight will cost you 95,000 points.
On top of that, Finnair has minor surcharges on award tickets, outlined below.
At an acquisition cost of 0.69 cents per point, that’s like paying ~$650 for a one-way transatlantic business class ticket (not including surcharges), which is awesome. The catch is that Finnair is fairly stingy when it comes to award availability, so you’ll want to make sure you take a close look at award availability prior to making any purchases, so you know what you’re getting yourself into.
You can also redeem for partner airline flights, including on other oneworld airlines, though in general that’s not going to be a great value. Hopefully that improves when Finnair Plus adopts Avios as its rewards currency.
Finnair Plus has launched a promotion on purchased points, which could potentially represent a good deal. The program is offering up to a 100% bonus when buying points, allowing members to acquire points for 0.69 cents each.
With Finnair Plus adopting Avios as its rewards currency in early 2024 and converting points at a 3:2 ratio, this could even be a way to acquire Avios for just over a cent each.
This could be worth it if you have an immediate use in mind for Finnair Plus points, like if you see a business class award redemption available. It could also make sense if you’re willing to take a risk on acquiring Avios for the future. However, personally I wouldn’t make a speculative purchase here, since programs do change over time, and there are still a lot of questions about the 2024 Avios transition.
Does anyone plan on taking advantage of this promo on Finnair Plus points?