United Airlines has announced that it’s launching the airline industry’s first media network. This seems logical enough, and should help to fund the carrier’s big investment in seat back entertainment. However, I’m not sure it’s as big of a deal as United is making it out to be.
Continue reading: United Airlines Launches Media Network: Big Deal?
Share your questions, experiences, and thoughts below.
Sounds like a more formalized version of what Delta is already starting to do with “Delta Sync” via the inflight WiFi portal (everyone has to log in to use the free WiFi) and what I believe they’re rolling out to their inflight screens as well
Oh good - more ads. Ugh.
How many times do we have to pay for sh*t before we don’t have to watch yet more ads? I guess buying the airfare, checked bag, food/drinks and seat assignment fee just isn’t enough.
Ads, ads, ads. What idiot thinks that "personalized, targeted" ads are wanted?
When the ads start, the device goes off. Switched off with the middle finger.
Well if I do have to see ads, then I prefer personalised ones that can actually be of some value to me rather then general BS adds like those on YouTube. YouTube is happy to show me advertising in a language I do not understand despite knowing a lot about me when being signed in with my Google profile. So annoying! If I can’t skip the add at least I would like to see something that may be of at least the slightest interested/value to me.
The next "enhancement" will be ad-free entertainment for a fee (ala Amazon Prime.)
If their targeting is as refined as displaying an ad for a hotel, restaurant, or retail store located in the city I'm flying into, that might add a little value. Otherwise, it's just more noise, in a noise-filled world...
if they're going to send me ads, I'd much rather get ones that are interesting. Every now and then, I dig into one of the targeted ads Youtube sends me.
I experienced this on United from NYC to Denver last week. The same ads repeat before every movie and show you pick, and you can’t skip them. So I watched the same ads for IHG, Norwegian and another company I can’t remember seven times during the three hour flight—about 15 minutes of my time. Very annoying—I am inclined to boycott the advertisers out of spite
Great! Trapped in a crammed full aircraft and they areboasting about this plan to hit me with better ads. Bet i can turn it off for another fee
I think it is not what you think it is. The media company currently operates for the other travel brands that you mentioned and more and will continue to do so. They just set up some separate branding and perhaps a separate company for a partnership with United.
Haha I know right! I would be somewhat okay with ads if they varied completely every time I start a new movie or tv show.