Singapore Airlines To Introduce New A380 Suites & Business Class In 2017

i am guessing this will be a huge suite redesign. they have to keep up with Etihad (as does Emirates).

I also stumbled upon a more detailed look at Singapore's new PE offering. Thought you might be interested. http://thedesignair.net/2015/05/21/singapore-airlines-new-premium-economy-product-is-strongest-in-the-details/

Does Etihad have a patent (or something like that) that prevents other airlines from developping a one aisle widebody product? Or will we see something like that coming to other airlines in the near future?

If they're saying "exclusivity, privacy and comfort, and not just the suite but the whole package", then benchmarked against LH, EY & to a certain extent, AF, they'll need to invest in ground services for F. SQ's F & J hard products are very tough to beat but their treatment of F pax on ground, departure & arrival, is quite far behind competition.

So, whole package must encompass door-to-door experience, which include car service, very substantial improvements in lounge cuisine & facilities, end-to-end escorts (even GA has them!), tarmac/golf cart transfers; where possible at key destinations - e.g. LHR, LAX, JFK, SYD, NRT, etc.

And of course, on-board showers & bar - nobody gets tired of these 🙂

We've also got a close-up look at SQ's new Premium Economy seat at http://www.ausbt.com.au/review-singapore-airlines-premium-economy-seats

Interestingly, when I asked SQ's Mak about showers for the new A380 first suites he didn't seem at all committed to them...
http://www.ausbt.com.au/singapore-airline-new-a380-first-class-suites-business-class-in-2017

Is there a problem with singapore's website? Not finding nonstop NRT-LAX flights after April 2016.

Does Singapore tend to restrict premium cabin reward seat availability during/after a refresh like this? If so, then this is bad news!

@ snic -- When they first introduced the new first & business class almost a decade ago, they did restrict saver awards in the product for quite a while. That being said, with the latest "refresh" on the 777 they didn't restrict seats. So if it's just a refresh I wouldn't expect them to restrict space. If it's a totally new product they very well may. Only time will tell!

@ pw -- The schedule just isn't open much further out than that.

@ Marc -- They might have a patent on that exact design, though I doubt they can patent a single aisle concept as such.

This all is really fantastic, but it makes me wonder--what is the point of offering both business and first when they have such similar and high quality products? Ben, maybe you could elaborate on some hard/soft product differences? They just look nearly identical in the photos, at least on the 777-300.

This is very interesting... I'd expect them to, at least, put in a bar for J & F passengers. That seems like a very popular feature.

P.S. Not all of their A380s have been refreshed yet with new design. Just last month flew in one that had an older upholstery.

I really want to see a seat which becomes a bed without you having to get up off the seat. It's just ridiculous that you need to get help if you want the seat to be a bed or s chair to lounge in

Marc- Etihad has applied for a patent for their design, although it can take a while for a grant to be issued and it is not certain their patent claims will be granted. Their application can be viewed here:
http://www.google.com/patents/EP2783983A1?cl=en

It will be a total refresh, according to Business Traveller:

While little is known about the new seating, Nicholas Ionides, SIA's vice president of public affairs, confirmed that the next generation suites will be "an entirely new design from the ground up".

http://www.businesstraveller.com/news/101680/sia-a380-to-feature-new-first-and-business-prod

Wonder what the changes in business class would be. Hope they will still have the amazingly wide seats in J.

Hi Lucky,

I'm planning my 30th birthday getaway to New York and most likely use Bangkok or Singapore as my starting point. I am considering to fly either Singapore Airlines Suites or EY First Apartment. Could you please tell me the pros and cons? Last I was on SQ Suites was July '14 to SIN - LAX- SIN which was the pre refreshed cabin.

I want to get the most bang out of my birthday trip!